Episode #19
Episode 19 - The Filmmaker’s Guide to Content: How to Stop Boring Your Audience
"Expositional dialogue is always a last resort." In this episode of Make It Your Business , James Murray and his co-host look at content marketing through a cinematic lens. Drawing from 16 years of filmmaking experience, they discuss why standard video content often falls flat and how deep film analysis can help you capture your audience’s imagination. In this episode, we discuss: The Problem with Efficiency: Why Ridley Scott's multi-camera soap-opera setup loses the magic of lighting and shadow. The Cameron Method: Breaking down the hidden subconscious cues in The Terminator techno scene. Emotional Hooks: How to map out camera movements (like floating POVs and extreme close-ups) to sell an experience, whether it's a luxury spa retreat or a rugged Scottish whiskey tour. Actionable Content Tips: Why you need to stop talking at your viewers and start using cutaways and B-roll to deliver exposition on the go. If you're a small business owner looking to create high-tier "hero" films for your brand without being bamboozled by flash-in-the-pan agencies, this conversation is for you. 💬 Enjoyed the episode? Leave us a review on Spotify, share it with a fellow business owner, and subscribe so you never miss an episode!
