Making BIG Shifts

Making BIG Shifts is a growth and decision-making podcast for founders and operators, hosted by strategic integrator and founder of MKTG Reboot, Josh Anderson.Each episode features real operators, founders, and leaders unpacking the hard parts of running a business, the tough decisions, the setbacks, the inflection points, and the wins that follow. Through founder stories, growth strategies, and startup strategy insights, conversations span growth, marketing, leadership, systems, and strategy, with a focus on the shifts that actually move businesses forward.

Making BIG Shifts is a business podcast hosted by MKTG Reboot, with 59 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

MKTG Reboot hosts Making BIG Shifts, a business show with 59 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Making BIG Shifts

  Stop Chasing Leads: The Relationship Strategy That Actually Drives Growth

  Aug 18, 202627 min

  Businesses pour money into finding new customers, but some of the biggest growth opportunities may already be sitting inside the relationships we have. I sit down with Jamie Shibley, CEO of The Expressory and author of Relationship First: Strategic Engagement , to talk about building a real relationship infrastructure around customers, prospects, referral partners, teams, and other people who influence your growth. We talk about staying top of mind without constantly selling, Jamie’s seven-week relationship rule, emotional loyalty, authentic customer engagement, and why listening and human connection could become even more valuable as AI becomes part of everything we do. A really practical conversation about marketing, positioning, retention, referrals, and simply being better at relationships.

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  Making BIG Shifts

  What Do You Build After Success Stops Feeling Meaningful?

  Aug 10, 202620 min

  Jermaine Ee spent years building companies, exploring new industries, and chasing the traditional definition of entrepreneurial success. Then that definition stopped feeling meaningful. In this episode of Making Big Shifts, Jermaine shares the personal and professional shift that led him to create HeirLight, an AI-powered estate planning platform built around clarity, family, and the things people care about most. We talk about how personal loss changed his perspective, why purpose became more important than recognition, and what it means to build a company around a problem that is deeply personal. Jermaine also opens up about HeirLight’s positioning, its shift toward new parents, the difficulty of marketing estate planning, and why the best opportunities often come from questioning assumptions an entire industry has accepted. This is a conversation about what happens when success is no longer the final destination, and how founders can use that realization to build something that truly matters.

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  Making BIG Shifts

  Why Most AI Copywriting Fails to Persuade

  Aug 4, 202626 min

  AI knows a tremendous amount about copywriting. The real challenge is getting it to produce the right copy for the right audience. In this episode, I talk with Tyler Cook, founder of Hyper Media Marketing and author of Persuasion by Design , about the psychology behind effective marketing and the guardrails AI needs to create persuasive messages. Tyler explains how his background in door-to-door sales taught him to establish trust quickly, pay attention to how people interpret language, and focus on the outcome a message creates. We also discuss audience frames, status signaling, jobs to be done, email marketing, digital advertising, and a practical method for using AI to uncover objections and unanswered questions before publishing your copy. Whether you are writing emails, ads, landing pages, or sales messages, this conversation will help you create clearer, more persuasive marketing. Learn more about Tyler at https://hypermediamarketing.net .

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  Making BIG Shifts

  Why Live Streaming Could Become Marketing’s Next Big Shift

  Jul 31, 202630 min

  Live streaming is moving far beyond concerts, webinars, and basic social broadcasts. In this episode, I talk with John Petrocelli, founder and CEO of Bulldog DM, about how live video is becoming a powerful tool for audience engagement, brand storytelling, commerce, and customer research. John shares how working with Prince helped shape his view of direct-to-consumer content, why passive video is no longer enough, and what brands can learn from companies like Netflix, TikTok, Amazon, Coca-Cola, and Apple. We also talk about the future of live shopping, the growing value of authentic human content, and how even a small business can begin experimenting with live streaming without a massive team or budget. It is a practical look at where content, commerce, technology, and human connection are heading next.

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  Making BIG Shifts

  Stop Selling, Dammit: Why Pressure Is Killing Your Deals

  Jul 21, 202631 min

  The harder you chase a sale, the more buyers tend to pull away. Nancy Kay Coy, author of Stop Selling, Dammit! , joins Making BIG Shifts to explain why pressure, scripts, and aggressive closing tactics are becoming less effective with today’s informed and skeptical buyers. Nancy breaks down the four emotional drivers behind purchasing decisions, the extra question every seller should ask before closing, and why deals often stall long before a prospect goes silent. They also discuss how to uncover hidden friction, focus on outcomes instead of proving your expertise, and help buyers confidently explain and defend a decision internally. The core lesson is simple: selling chases the yes. Solving earns it. Listen now, follow Making Big Shifts by MKTG Reboot , and share this episode with someone who is tired of chasing deals that never close.

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