Making MarTech

"Making MarTech" spotlights innovative MarTech companies and leaders who are driving growth in the space, focusing on showcasing unique insights and perspectives that enable you to stay ahead of industry trends and discover strategies that are going to drive success for your business.

Making MarTech is a business podcast hosted by Himnish Jindal, with 15 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Himnish Jindal hosts Making MarTech, a business show with 15 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #15

  What Most Founders Get Wrong About SEO and How to Fix It (ft. Pat Ahern)

  Nov 20, 202531 minS0

  <p>What if your biggest growth lever isn’t paid ads… but a long-term asset compounding quietly in the background?In this episode, Himnish Jindal sits down with Pat Ahern, Managing Partner at Intergrowth, to break down the real mechanics behind sustainable digital growth. Pat shares the inside story of building Intergrowth around the freelance economy, demystifies the true ROI of SEO, and explains why attribution is harder than ever in today’s fragmented marketing landscape.You’ll hear how Pat approaches SEO not as a tactic, but as an operating system for long-term acquisition, and how AI is reshaping everythi...

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  Episode #14

  Why Most Mid-Market Companies Are Missing Their Data Advantage (ft. Ed Lorenzini)

  Aug 8, 202524 minS0

  <p>What if you could unlock deep consumer insights in minutes without a team of analysts or a huge budget?</p><p><br /></p><p>In this episode, Himnish Jindal sits down with Ed Lorenzini, CEO of Analyze Corporation, to explore how their flagship platform, Analyze360, is transforming marketing for mid-market companies. From automated consumer segmentation to AI-powered reporting, Ed reveals how businesses can compete, and win, by turning raw data into actionable strategies.</p><p><br /></p><p>We dive into:</p>Why most mid-market companies are sitting on untapped goldmines of consumer dataHow AI is making real-time segmentation...

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  Episode #13

  Hack Your Growth: How to Not Die in the Startup Landscape (ft. John Aufray)

  Aug 6, 202519 minS0

  <p>Startups don’t die from a lack of ideas. They die from a lack of growth.</p><p><br></p><p>In this episode of Making MarTech, Himnish Jindal sits down with John Aufray, CEO of Growth Hackers, to uncover why so many startups struggle to survive, and how the smartest ones scale. From lead generation traps to AI marketing myths, John shares hard-won lessons from years of helping startups find sustainable, compounding growth.</p><p><br></p><p>We explore:</p><p>Why user acquisition is still the #1 killer for startups</p><p>The myth of “just needing more...

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  Episode #12

  DXPs, Data, and the Death of Guesswork in Marketing Strategy (ft. Steve Herz)

  Jul 30, 202528 minS0

  <p>What if the key to scaling your digital marketing agency wasn’t doing more… but doing things differently?</p><p><br /></p><p>In this episode of Making MarTech, Himnish Jindal sits down with Steve Herz, CEO of Moonstone Interactive, to unpack the strategies behind real digital growth and the misconceptions holding most companies back.</p><p><br /></p><p>Steve reveals how Moonstone has carved out a powerful niche by offering enterprise-level solutions to mid-market businesses. From optimizing conversion rates through digital experience platforms to integrating AI in content personalization, this conversation is packed with insights for marketers, agen...

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  Episode #11

  Why MarTech Feels Intimidating—And Why SMBs Need It Anyway (ft. Rakesh Reddy)

  Jul 18, 202520 minS0

  <p> What if call intelligence could be the missing link in converting leads to patients for healthcare SMBs?</p><p><br /></p><p>In this episode of Making MarTech, Himnish Jindal sits down with Rakesh Reddy, co-founder of Orange Carrot Media, to unpack the unique challenges and opportunities of bringing MarTech to small and medium healthcare businesses. From leveraging AI for operational efficiency to the real-world hurdles of technology implementation, Rakesh shares candid lessons from the trenches of healthcare marketing.</p><p><br /></p><p>We dive into:</p><p>Why MarTech feels intimidating for SMBs, and why it’s es...

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