Mammoth Plumber Podcast with Tyler Williams

Struggling plumbers don't worry. Our podcast will give you insights into the struggle of growing, maintaining and creating a company you can be proud of. Presented by mammothforplumbers.com Yeah, we're a marketing company but we also just love the space we serve. We want to help more companies grow and provide an awesome lifestyle for both their Owners and their employees. Find out more: tylerwilliams.net Talk with the Mammoth Team: https://www.mammothforplumbers.com/free-marketing-consult/

Mammoth Plumber Podcast with Tyler Williams is a business podcast hosted by Tyler Williams, with 126 episodes on record and a Required Pod Score of 80.

Tyler Williams hosts Mammoth Plumber Podcast with Tyler Williams, a business show with 126 episodes published.

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  Episode #1

  Google Is Charging You for Missed Calls: LSA Changes, AI Answering & When to Rebrand

  Oct 2, 202631 minS4

  Starting October 1, 2026, Google Local Services Ads will charge plumbers for missed calls during business hours. Tyler Williams and Mammoth's operations chief Keara Nikole break down what that means for your leads, your booking rate, and your bottom line. In this episode of Talking Tusks: The LSA lead charge change: Missed calls and follow-up calls now count as billable leads, and why it may be the push many shops need to start answering the phone. Phone answering options: Answering services, offshore hires in an opposite time zone, and AI receptionists. What works, what doesn't, and why you need to test the system again and again. Give your phone system personality: Dad jokes on the hold loop beat a cold, clinical greeting every time. When branding makes sense: Why a $3M plumbing company with plain white vans still got there, what that story reveals about the two inflection points for a rebrand, and how to phase it without a $50K wrap bill. Branding and recruiting: How a rebrand can change the quality of the applicants you attract. Ready to turn more of your leads into booked jobs? Schedule your free consultation at mammothforplumbers.com. Find more marketing resources for plumbing companies of all sizes at Mammoth Marketing. https://mammothforplumbers.com/ Find Tyler Williams on Youtube: https://www.youtube.com/@tylervideos Tyler Williams is the Owner of Mammoth Marketing an agency dedicated to helping plumbers (Clients or not!) grow their business through new customer connections.

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  Episode #22

  Plumbers, Hard Season is Coming

  Sep 23, 202613 minS3

  Plumbers: book your free marketing consultation at https://mammothforplumbers.com . We'll help you build your Q4 and January plan before the slowdown hits. Every year around October, plumbing owners start saying the same thing: "Leads feel harder." They're right, but most don't know why. And if you don't know why, you panic. In this episode, Tyler Williams, founder of Mammoth Marketing, uses 10 years of client data to walk through how your customer's world changes from October through January, and how your marketing has to change with it. The person who picks up the phone and calls a plumber has a very different life in October than she does in mid-December. Your ads should reflect that. What you'll learn: Why the back-to-school window is your pitch for getting home projects done before the holidays How to tie into winterization and seasonal changes by region The Thanksgiving play: pre-holiday plumbing inspections that sell themselves Why December is a goodwill season, and how toy drives, coat drives, giveaways and sponsorships keep you top of mind while growing your prospect list The mid-December spending squeeze that stalls big jobs for one to two months, and why offering financing isn't optional Your January game plan: reactivating past customers, following up on unsold estimates, and working a prospect list that should be 10x the size of your customer list Why being proactive beats being reactive every single time The moral of the story: your market's needs change all year. Your job is to line up with what her life is already going to do. That's Marketing 101. Want help building your seasonal plan? Schedule your free consultation at https://mammothforplumbers.com Find more marketing resources for plumbing companies of all sizes at Mammoth Marketing. https://mammothforplumbers.com/ Find Tyler Williams on Youtube: https://www.youtube.com/@tylervideos Tyler Williams is the Owner of Mammoth Marketing an agency dedicated to helping plumbers (Clients or not!) grow their business through new customer connections.

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  Episode #21

  Marketing MUST HAVES for Plumbers

  Sep 17, 202611 minS3

  Most plumbing companies don't have a marketing spend problem — they have a systems problem. In this episode, we break down the two things your business needs in place before your marketing budget can actually pay off: a membership program and a financing option. You'll learn why waiting years to launch a membership puts you permanently behind competitors who started day one, how recurring membership revenue can quietly fund your entire ad budget, and why psychological retention matters just as much as service quality when competitors are constantly undercutting you on price. Then we tackle the average ticket problem — why marketing that only targets big-ticket jobs like water heaters actually shrinks your lead volume, and how offering financing on major installs and repairs can boost your close rate and average ticket by 30% or more, making your ROI numbers look dramatically better without spending another dollar on ads. If you've ever wondered why your marketing "isn't working" even though the leads are coming in — this episode is your answer. What you'll learn: Why memberships should launch at day one, not year three How recurring membership revenue can fund your ad spend The psychological reason customers leave even when they "love" you Why marketing for "plumber" beats marketing for "water heater repair" How financing options can lift close rates and average ticket by 30%+ Free resource: Want Mammoth to take a look at your marketing? Head to mammothforplumbers.com for a free, no-obligation strategy session. Find more marketing resources for plumbing companies of all sizes at Mammoth Marketing. https://mammothforplumbers.com/ Find Tyler Williams on Youtube: https://www.youtube.com/@tylervideos Tyler Williams is the Owner of Mammoth Marketing an agency dedicated to helping plumbers (Clients or not!) grow their business through new customer connections.

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  Episode #20

  This Plumber Wanted 125 PPC Jobs a Month — Here's Why I Said No

  Aug 27, 202610 minS3

  A plumbing company came to me wanting 125 jobs a month from PPC. I told them no — and walked them through exactly why the math didn't work. In this video, I break down a real consult: a word-of-mouth-grown plumbing company with a 90% booking rate that looked amazing... until we ran the numbers on cold traffic. I walk through the two real leaks — average ticket size and close rate — and the benchmarks I actually want to see before recommending PPC (60-70% close rates, tickets north of $1,000). If you're a plumbing business owner running or considering paid ads, this is the math you need to understand before you spend a dollar. Want a free consult to see where your numbers actually stand? mammothforplumbers.com #PlumbingMarketing #PPCforPlumbers #HomeServiceMarketing #PlumbingBusiness #CustomerAcquisitionCost Find more marketing resources for plumbing companies of all sizes at Mammoth Marketing. https://mammothforplumbers.com/ Find Tyler Williams on Youtube: https://www.youtube.com/@tylervideos Tyler Williams is the Owner of Mammoth Marketing an agency dedicated to helping plumbers (Clients or not!) grow their business through new customer connections.

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  Episode #19

  The Page Speed Lie: What Google's Score Doesn't Tell Plumbers

  Aug 19, 20267 minS3

  Everyone tells you to obsess over your Google PageSpeed score — but a fast website doesn't guarantee a single new customer. In this episode, Tyler breaks down why page speed is one of the most overrated metrics in home service marketing, what it actually does (and doesn't) impact, and the real signals plumbing business owners should be tracking instead — conversion rate, cost per lead, and booked revenue. If you've ever stared at a 95/100 speed score and wondered why the phone still isn't ringing, this one's for you. In this episode: Why "vanity metrics" feel productive but don't move revenue What page speed actually affects (and where the myth comes from) The metrics that actually predict growth for plumbing companies How to know if your marketing is working — beyond the dashboard Mammoth Marketing helps plumbing and home service companies build marketing systems that drive booked jobs, not just better scores. Learn more at mammothforplumbers.com. Find more marketing resources for plumbing companies of all sizes at Mammoth Marketing. https://mammothforplumbers.com/ Find Tyler Williams on Youtube: https://www.youtube.com/@tylervideos Tyler Williams is the Owner of Mammoth Marketing an agency dedicated to helping plumbers (Clients or not!) grow their business through new customer connections.

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