Managed Chaos Podcast

Welcome to the Managed Chaos podcast, where host, Katrina Purcell gives you the startup business rundown in less time than it takes you to get to work. You can find Katrina on all of your favorite podcasting apps as well as on Instagram and YouTube, where we are @managedchaospodcast. For additional resources or to continue the conversation, you can find Katrina Purcell on LinkedIn. https://www.linkedin.com/in/katrina-purcell/https://www.themanagedchaospodcast.com/

Managed Chaos Podcast is a business podcast hosted by Katrina Purcell, with 118 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Katrina Purcell hosts Managed Chaos Podcast, a business show with 118 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #28

  S3 Ep 31 When Tech Serves Humanity (Not the Other Way Around)

  Aug 18, 202614 minS3

  Startups love buying tools. But what happens when the technology starts dictating the culture instead of supporting it? In episode three of this four-part series, Katrina Purcell and Ginaly Gonzalez, founder and CEO of Equivita, dig into the core question behind Equivita's approach: how do you build a workforce where tech serves people instead of replacing them? They cover the simple test for deciding what should stay human versus what's safe to automate, why closing the loop with candidates (even in a rejection) matters more than most founders realize, and how to spot the difference between a culture that still feels warm and one that's starting to feel cold. Ginaly also breaks down a surprising stat: only 5% of employees are using tech to its full potential, despite how much startups are investing in AI adoption. One episode left in this series. Follow and subscribe so you don't miss it. ️ ABOUT THE GUEST Ginaly Gonzalez is the Founder and CEO of Equivida, a people-first HR strategy firm that helps high-growth teams use technology to amplify human potential rather than replace it. Drawing on more than a decade leading talent strategy and scaling people programs at Meta and Accenture, she designs workplaces where empathy and technology work hand in hand. Work with Ginaly: https://equivida.services/ ABOUT MANAGED CHAOS Managed Chaos is the podcast for startup founders, COOs, and leaders who are tired of the fluff. We give you the startup business rundown in less time than it takes to get to work. Hosted by Katrina Purcell. CONNECT WITH US Website: www.themanagedchaospodcast.com LinkedIn: https://www.linkedin.com/in/katrina-purcell Instagram: https://www.instagram.com/managedchaospodcast ✨ Special Offer from Pobl.io Outsourcing your US tech talent should not be hard. With pobl.io you will get high-quality teams on demand and enjoy huge cost savings for your business. Try it now at pobl.io. Mention the amazing Managed Chaos when you email us and get a free market data report. This is episode three of a four-part arc on rebuilding people, technology, and process for high-growth startups. One more episode left in the series. Follow and subscribe so you don't miss it. #ManagedChaosPodcast #TechServesHumanity #PeopleFirst #StartupHR #FounderMindset

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  Episode #30

  S3 Ep 30 HR Meets Design Thinking

  Aug 11, 202616 minS3

  What if you treated your onboarding process like a product and your new hires like the users? In episode two of this four-part series, Katrina Purcell sits down again with Ginaly Gonzalez, founder and CEO of Equivida, to unpack how Design Thinking — usually reserved for engineering and product teams — can fix the messiest parts of running a company. They walk through what a real design thinking session looks like when your onboarding process is falling apart, why the uncomfortable conversation with your newest hire is the fastest path to a better process, and how a simple four-point empathy map can help any manager spot the gap between what their team says and what's actually happening. Ginaly also digs into how empathy and curiosity (not more tools) are what actually bridge the gap between generations at work. Follow and subscribe so you don't miss the rest of the series. ️ ABOUT THE GUEST Ginaly Gonzalez is the Founder and CEO of Equivida, a people-first HR strategy firm that helps high-growth teams use technology to amplify human potential rather than replace it. Drawing on more than a decade leading talent strategy and scaling people programs at Meta and Accenture, she designs workplaces where empathy and technology work hand in hand. Work with Ginaly: https://equivida.services/ ABOUT MANAGED CHAOS Managed Chaos is the podcast for startup founders, COOs, and leaders who are tired of the fluff. We give you the startup business rundown in less time than it takes to get to work. Hosted by Katrina Purcell. CONNECT WITH US Website: www.themanagedchaospodcast.com LinkedIn: https://www.linkedin.com/in/katrina-purcell Instagram: https://www.instagram.com/managedchaospodcast ✨ Special Offer from Pobl.io Outsourcing your US tech talent should not be hard. With pobl.io you will get high-quality teams on demand and enjoy huge cost savings for your business. Try it now at pobl.io. Mention the amazing Managed Chaos when you email us and get a free market data report. Loved this episode? Hit the "Follow" button so you don't miss our next episode. #ManagedChaosPodcast #DesignThinking #PeopleFirst #StartupHR #FounderMindset

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  Episode #29

  S3 Ep 29 The Strength-Based Startup

  Aug 4, 202614 minS3

  Most performance reviews focus on what's not working, which only makes the problem worse. In this first episode of a new four-part series, Katrina Purcell sits down with Ginaly Gonzalez, founder and CEO of Equivida and former talent strategy leader at Meta and Accenture, to break down why Strength-Based Modeling beats weakness-fixing every time. They dig into how to apply it even when your team is small and stretched thin, why the "squeaky wheel" dynamic quietly burns out your most reliable people, and the exact question to ask in your next 1-on-1 to uncover a strength someone doesn't even know they have. Ginaly also makes the case for treating people processes as real ROI — not a line item to figure out later. Follow and subscribe so you don't miss the rest of the series. ️ ABOUT THE GUEST Ginaly Gonzalez is the Founder and CEO of Equivida, a people-first HR strategy firm that helps high-growth teams use technology to amplify human potential rather than replace it. Drawing on more than a decade leading talent strategy and scaling people programs at Meta and Accenture, she designs workplaces where empathy and technology work hand in hand. Work with Ginaly: https://equivida.services/ ABOUT MANAGED CHAOS Managed Chaos is the podcast for startup founders, COOs, and leaders who are tired of the fluff. We give you the startup business rundown in less time than it takes to get to work. Hosted by Katrina Purcell. CONNECT WITH US Website: www.themanagedchaospodcast.com LinkedIn: https://www.linkedin.com/in/katrina-purcell Instagram: https://www.instagram.com/managedchaospodcast ✨ Special Offer from Pobl.io Outsourcing your US tech talent should not be hard. With pobl.io you will get high-quality teams on demand and enjoy huge cost savings for your business. Try it now at pobl.io. Mention the amazing Managed Chaos when you email us and get a free market data report.Loved this episode? Hit the "Follow" button so you don't miss our next episode.#ManageCastPodcast #StrengthsBasedLeadership #PeopleFirst #StartupHR #FounderMindset

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  Episode #24

  S3 Ep 28 The Hiring Trap

  Jul 28, 202614 minS3

  "I just need to hire somebody." It's the most common reflex when a founder is drowning — and usually the worst move they can make. In the final episode of this four-part series, Katrina Purcell sits down one last time with ops strategist Faith Morris to unpack why hiring into a broken system just creates more chaos, not less. Faith walks through her pre-hire blueprint — getting crystal clear on the role, the non-negotiables, and the red flags to fix before you ever post a job — and explains why every single hire, no exceptions, should start with a paid test project. They also dig into the 30/60/90 plan every founder needs (hint: it's really a plan for what YOU should stop doing), and why most interview processes completely fail to reveal whether someone actually takes initiative. This wraps a four-part arc on building the operational infrastructure that lets founders finally step out of the daily weeds. Follow and subscribe so you don't miss what's next. ️ ABOUT THE GUEST When Faith Morris and her husband moved back to the States after eight years in Australia, they had two kids under two, no income, and one very dusty dream: start a masonry business. He had the hands. She had the Google Sheets. They had no idea what they were doing. But within a year, they were booked out for nine months — including winter — and fully profitable in six. Not because they had the best bricks (they didn’t), but because their operations were tight, the client experience was next-level, and nothing fell through the cracks. What Faith didn’t realize at the time was that she had been her own first operations client. And the results were undeniable. She’s always had a brain for systems. Long before the business, Faith had been managing multi-million dollar disability support budgets, running summer camps, working in hospitality, and generally living inside logistics. She sees how things connect before most people finish explaining the problem. But being good at ops isn’t enough — especially when you’re building a business with limited capacity and a life that doesn’t stop for a to-do list. That’s why she started Remote Ops Partner: to support overextended entrepreneurs who are doing the absolute most (and then some), and help them build businesses that actually support their lives — not drain them. Faith isn’t another checklist-obsessed systems pro. She’s the strategic second brain who shows up with a whiteboard, a plan, and a snack. She’ll lovingly call out your 94-tab chaos and co-create the infrastructure that finally makes your business feel doable again. Because if you’re not excited about your business anymore… what’s the point? Work with Faith: www.faithemorris.com LinkedIn: https://www.linkedin.com/in/faithelizabethmorris/ Instagram: https://www.instagram.com/remote.ops.partner Threads: https://www.threads.com/@remote.ops.partner ABOUT MANAGED CHAOS Managed Chaos is the podcast for startup founders, COOs, and leaders who are tired of the fluff. We give you the startup business rundown in less time than it takes to get to work. Hosted by Katrina Purcell. CONNECT WITH US Website: www.themanagedchaospodcast.com LinkedIn: https://www.linkedin.com/in/katrina-purcell Instagram: https://www.instagram.com/managedchaospodcast ✨ Special Offer from Pobl.io Outsourcing your US tech talent should not be hard. With pobl.io you will get high-quality teams on demand and enjoy huge cost savings for your business. Try it now at pobl.io. Mention the amazing Managed Chaos when you email us and get a free market data report. Loved this episode? Hit the "Follow" button so you don't miss our next episode.

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  Episode #24

  S3 Ep 27 Building a Business That Fits Your Real Life

  Jul 21, 202613 minS3

  Life is too short for a business that makes you feel average. In episode three of this four-part series, Katrina Purcell sits down again with ops strategist Faith Morris — mom of two and co-owner of a masonry business — to talk about what it really takes to build operations that survive contact with real life, not just look good on paper. Faith breaks down her four-step process for recognizing and building around your limits, why she rebuilt her entire client calendar around two non-negotiable days a week, and why any new operational system deserves a full six months before you decide whether to keep it. She and Katrina also dig into how to start SOPs without overcomplicating them (hint: record while you work, not separately), and how a custom GPT trained on your own decision-making can keep your team moving even when you're offline. The takeaway: SOPs aren't set in stone. Reevaluate them, let them evolve, and don't be afraid to just get started. Follow and subscribe so you don't miss the final episode in this series. ️ ABOUT THE GUEST When Faith Morris and her husband moved back to the States after eight years in Australia, they had two kids under two, no income, and one very dusty dream: start a masonry business. He had the hands. She had the Google Sheets. They had no idea what they were doing. But within a year, they were booked out for nine months — including winter — and fully profitable in six. Not because they had the best bricks (they didn’t), but because their operations were tight, the client experience was next-level, and nothing fell through the cracks. What Faith didn’t realize at the time was that she had been her own first operations client. And the results were undeniable. She’s always had a brain for systems. Long before the business, Faith had been managing multi-million dollar disability support budgets, running summer camps, working in hospitality, and generally living inside logistics. She sees how things connect before most people finish explaining the problem. But being good at ops isn’t enough — especially when you’re building a business with limited capacity and a life that doesn’t stop for a to-do list. That’s why she started Remote Ops Partner: to support overextended entrepreneurs who are doing the absolute most (and then some), and help them build businesses that actually support their lives — not drain them. Faith isn’t another checklist-obsessed systems pro. She’s the strategic second brain who shows up with a whiteboard, a plan, and a snack. She’ll lovingly call out your 94-tab chaos and co-create the infrastructure that finally makes your business feel doable again. Because if you’re not excited about your business anymore… what’s the point? Work with Faith: www.faithemorris.com LinkedIn: https://www.linkedin.com/in/faithelizabethmorris/ Instagram: https://www.instagram.com/remote.ops.partner Threads: https://www.threads.com/@remote.ops.partner ABOUT MANAGED CHAOS Managed Chaos is the podcast for startup founders, COOs, and leaders who are tired of the fluff. We give you the startup business rundown in less time than it takes to get to work. Hosted by Katrina Purcell. CONNECT WITH US Website: www.themanagedchaospodcast.com LinkedIn: https://www.linkedin.com/in/katrina-purcell Instagram: https://www.instagram.com/managedchaospodcast ✨ Special Offer from Pobl.io Outsourcing your US tech talent should not be hard. With pobl.io you will get high-quality teams on demand and enjoy huge cost savings for your business. Try it now at pobl.io. Mention the amazing Managed Chaos when you email us and get a free market data report.Loved this episode? Hit the "Follow" button so you don't miss our next episode.

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