Managing Marketing

https://www.trinityp3.com/managing-marketing-podcasts/

Managing Marketing is a business podcast hosted by TrinityP3, with 428 episodes on record and a Required Pod Score of 88.

TrinityP3 hosts Managing Marketing, a business show with 428 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

• 

  Episode #430

  Arum Nixon And Darren Discuss The Triple Win Of Decarbonising Media And Advertising

  Sep 29, 202642 min

  Arum Nixon, the Australian Chapter lead of Ad Net Zero, joins Darren to discuss the critical findings from their latest white paper, Triple Win for Marketers. As climate change evolves from a corporate social responsibility issue into a board-level commercial risk, mandatory reporting frameworks are bringing unprecedented scrutiny to organisations' Scope 3 value chain emissions. Arum highlights the often-overlooked environmental impact of advertising, revealing that marketing activities can account for more than 5% of an organisation’s upstream Scope 3 emissions - and significantly more in service-led sectors. The conversation delves into the common trap of relying on "spend-based" carbon estimates, which incorrectly treat cost as a proxy for carbon and leave marketers with no pathway to reduce their footprint other than cutting their budgets. Instead, Arum advocates for the adoption of granular, "activity-based" data. He explains how this approach delivers a triple benefit for marketers: it provides a clear pathway to reduce actual carbon emissions, it lowers the reported footprint through greater accuracy, and it refines campaign performance by cutting supply chain waste. In fact, research shows that lower-carbon media campaigns often drive better commercial results, including lower acquisition costs and higher click-through rates. The episode also covers practical steps for implementation, including how the Global Media Sustainability Framework (GMSF) offers a standardised method to calculate media emissions, and features real-world examples of brands successfully optimising their media buys for both the planet and their performance. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

  ListenShow Notes
• 

  Episode #429

  Christian Jacobsen, Damien Eley And Darren Discuss Why Participation Trumps Persuasion In An AI World

  Sep 15, 202654 min

  Christian Jacobsen, Founder and Managing Partner, and Damien Eley, Founder and Chief Creative Officer of agency The Many, join Darren to discuss why modern marketing needs an operating philosophy built around how culture actually works, rather than how agencies organise themselves. The traditional categories of creative, media, social, and experiential were built for legacy campaign models, but modern audiences experience brands as one fluid ecosystem. As artificial intelligence commoditises persuasion and accelerates execution, the real differentiator for brands is shifting toward human participation, community, and co-creation. The conversation explores why persuasion is becoming automated, how live and experiential activations provide proof of humanity in a synthetic world, and why the agency of the future must operate like a flywheel rather than a leaky funnel. They also discuss why exceptional creative judgment and taste matter more than ever when technology makes "average" dramatically easier to achieve. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

  ListenShow Notes
• 

  Episode #428

  Chelsea Beech And Darren Discuss How Not-For-Profits Can Solve Their Marketing Clarity Problem

  Sep 1, 202648 min

  Chelsea Beech, Founder of the Beech agency, joins Darren to discuss the strategic marketing challenges and growth opportunities facing Not-for-Profits and charities today. While cost-of-living pressures are frequently blamed for declining donations, Chelsea explains why most charities don't have an effort problem - they have a clarity problem. They explore how NFPs can define their "Zone of Unique Value" to stand out in a noisy, click-bait-driven digital landscape, navigate rising competition, and manage an aging supporter base. The conversation also delves into the dangers of internal team silos, determining who the true hero of the narrative is (the charity, the beneficiaries, or the donors), and the four core questions every NFP marketing message must answer. A resilient, purpose-driven brand needs to be Clear, Compelling, Consistent, and Confident. For charity leaders, fundraisers, and marketers looking to break through the noise, align their teams, and build enduring donor engagement, this is an essential conversation to eavesdrop on. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

  ListenShow Notes
• 

  Episode #427

  Vanessa Liell And Darren Discuss How Marketing And Corporate Comms Must Collaborate In A Digital Age

  Aug 18, 202648 min

  Vanessa Liell. Partner at boutique corporate advisory, Orizontas, discusses why bridging this divide between marketing and corporate communications is a critical leadership issue. Historically, marketing and corporate affairs were separated for sensible reasons. Marketing focused on reach and commercial outcomes, while corporate affairs managed risk, reputation, and stakeholder relationships. But today, with sustainability, regulation, politics, and brand all colliding in real-time, that separation is costing organisations real outcomes. In a world where campaigns can trigger regulatory scrutiny overnight and reputation is shaped at the speed marketing operates, the question isn’t why these functions don’t work together. It’s whether organisations, agencies, and leaders can still afford not to. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf. Vanessa Liell. Partner at boutique corporate advisory, Orizontas, discusses why bridging this divide between marketing and corporate communications is a critical leadership issue. Historically, marketing and corporate affairs were separated for sensible reasons. Marketing focused on reach and commercial outcomes, while corporate affairs managed risk, reputation, and stakeholder relationships. But today, with sustainability, regulation, politics, and brand all colliding in real-time, that separation is costing organisations real outcomes. In a world where campaigns can trigger regulatory scrutiny overnight and reputation is shaped at the speed marketing operates, the question isn’t why these functions don’t work together. It’s whether organisations, agencies, and leaders can still afford not to. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

  ListenShow Notes
• 

  Episode #426

  Joe Carter And Darren Talk About Bringing Strategy Back Into Agency Pitches

  Aug 5, 202651 min

  Joe Carter, Strategic Agency Lead at brand tracking company Tracksuit, discusses how real-time brand tracking can revolutionize marketing strategies, improve agency-client collaboration, and drive long-term business growth. We often discuss how the agency pitch process is, in many ways, where strategy goes to die. Too often, the process is reduced to a "beauty parade" or a race to the bottom on price, leaving little room for the deep, evidence-based strategic thinking that actually drives business growth. But what if the pitch could be the place where strategy is actually born? By integrating real-time, longitudinal brand tracking into the process, we can move away from subjective debates and toward a shared understanding of market reality. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

  ListenShow Notes

Recent guests on Managing Marketing. Study who booked and why before you pitch.

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.