
Episode #28
Winning More Manufacturing Business with Jennifer Kelly
Doing great work doesn’t guarantee your next customer will find you. So how do you make sure your manufacturing business gets noticed? In this episode, Martin sits down with Jennifer Kelly , CEO of New Initiatives Marketing , to explore how manufacturers can become more visible and create a more consistent approach to winning business. Drawing on her career in B2B marketing and more than a decade working with established businesses, Jen shares why referrals can only take you so far, how marketing can support sales and why understanding what matters to different buyers can make a real difference. In this episode: Building visibility Moving beyond referrals B2B buying decisions Supporting sales Lead nurturing Customer case studies Consistent marketing Connect with Jennifer Kelly Website: h ttps://www.newinitiativesmarketing.com/ LinkedIn: https://www.linkedin.com/in/jenniferkelly/

