
Mapping The Nutraceuticals World
Immune Resilience and Personalized Nutrition: Jeffrey Bland on Healthy Aging Today and Tomorrow
<p>At the 45th Natural Products Expo West, Jeffrey Bland, PhD, founder of Big Bold Health and a pioneer in functional medicine, reflected on more than four decades of progress in the natural products industry and where it’s headed next.</p><p>A trained nutritional biochemist, Bland has long advocated for elevating the role of nutrition science in standard medical practice. He believes the industry is entering a pivotal phase defined by clinical validation, measurable outcomes, and personalized health strategies.</p><p>Over his 30-year career, Bland has contributed to hundreds of clinical studies and helped develop numerous products gr...

