Market Like a Badass with Kristin McFarland

In highly regulated markets like cannabis and craft beer, badass marketing is necessary for not only surviving but thriving in business. Geared towards women and minorities in business, from marketing coordinators to ambitious entrepreneurs and seasoned leaders, this podcast offers invaluable insights to help you thrive in your industry. You'll gain access to actionable marketing insights that will help you grow your business and market like a badass. Each season of Market Like A Badass features captivating interviews with industry leaders who have mastered the art of marketing in highly regulated markets like cannabis and craft beer.I'll feature marketing stories, tactics, and growth strategies that will help you monetize your customer data and drive more sales.

Market Like a Badass with Kristin McFarland is a business podcast hosted by Kristin McFarland, with 54 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Kristin McFarland hosts Market Like a Badass with Kristin McFarland, a business show with 54 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

• 

  Market Like a Badass with Kristin McFarland

  How to Get Press, Build Credibility, and Earn Media in Cannabis with Special Guest Garrett Rudolph

  Apr 7, 202644 min

  In this episode of Market Like A Badass, Kristin welcomes Garrett Rudolph, Editor in Chief of Marijuana Venture magazine, one of the cannabis industry's most respected B2B publications. As a journalist, editor, and event producer behind the Interchange series, Garrett sits at the intersection of cannabis media, retail, and wholesale, giving him a front-row seat to what's working (and what's not) for brands trying to get their message out. Garrett pulls back the curtain on what actually makes a cannabis story worth covering, why most brand pitches miss the mark entirely, and how businesses with limited budgets can build a realistic, consistent media strategy without hiring a PR firm. From crafting the perfect pitch to maximizing a placement once it finally lands, this episode is a masterclass in earned media for cannabis and ancillary brands ready to stop flying under the radar. Then Kristin and Garrett square off in a round of " Ass or Badass " — reacting to the hottest headlines across the industry, from a Michelin-starred restaurant collab with craft cannabis growers to Shopify's alleged double standard with Seth Rogen's Houseplant brand, and more. On this episode, you will: Learn what editors at top cannabis publications actually want to see in a pitch — and the red flags that get you ignored instantly Discover how to build a sustainable earned media strategy with limited time and no PR budget Hear why credibility still drives media opportunities — and how to maximize coverage once you finally land it QUICK LINKS Connect with Garrett: LinkedIn Check out Marijuana Venture : www.marijuanaventure.com Follow Kristin: www.sourcemarketinggroup.com | LinkedIn Subscribe: Apple Podcasts | Spotify This is a bonus episode of Market Like A Badass — outside our usual seasonal themes, but too good to keep in the vault.

  ListenShow Notes
• 

  Episode #3

  Coco Flow: Canna Connect x Back Channel Brewing Collab with Special Guest Spencer Ploessl

  Jan 27, 202649 minS7

  In this episode of Market Like A Badass, Kristin welcomes Spencer Ploessl, Creative Director and marketing strategist who bridges the worlds of cannabis, craft beer, and beverage innovation. As Advisor and Creative Director for Canna Connect in Minnesota, Spencer recently launched Coco Flow - a THC-infused coconut water that is a first of its kind. This special hemp beverage collaboration with Back Channel Brewing Co. showcases what's possible when cannabis and craft beer collide. Spencer shares the inside story of how this collaboration came together, revealing the strategy behind successful brand partnerships in highly regulated spaces. From navigating tolerance variations to educating consumers on minor cannabinoids, Spencer breaks down the creative marketing tactics that work when traditional advertising won't cut it. Plus, he reveals which craft beer branding lessons translate to hemp beverages - and which approaches need to be completely reimagined. On this episode, you will: Discover how the Canna Connect and Back Channel Brewing Co. collaboration came together and what metrics actually matter when launching a co-branded hemp beverage Understand how to differentiate hemp beverage brands in an increasingly crowded market Hear real-world tactics for educating consumers about minor cannabinoids and dosing QUICK LINKS Connect with Spencer: SpencerPloessl.com | LinkedIn Check out Canna Connect: www.cannaconnectmn.com Follow Kristin: www.sourcemarketinggroup.com | LinkedIn Subscribe: Apple Podcasts | Spotify | YouTube This episode is part of "Taboo to Tap" - a special season exploring how hemp beverage pioneers are racing to craft billion-dollar beverage brands by mastering the art of compliant and grassroots marketing.

  ListenShow Notes
• 

  Episode #2

  Building the Buzz: Creative Marketing for Hemp Beverage Brands with Special Guest Lisa Hurwitz

  Jan 20, 202644 minS7

  In this episode of Market Like A Badass, Kristin McFarland sits down with Lisa Hurwitz, Founder and CEO of Happi, the female-founded THC beverage brand that's revolutionizing how consumers experience cannabis through thoughtfully dosed, wellness-focused drinks. Lisa shares her journey from CPG and cannabis expertise to launching Happi with a clear mission: creating accessible, low-dose THC beverages. From navigating regulations to choosing the right dosing and marketing strategy, Lisa reveals what it really takes to build a compliant, women-first cannabis beverage brand. On this episode, you will: Discover why Happi chose a low dose philosophy in a market obsessed with high potency - and how this strategic decision opens doors to the canna-curious demographic Learn how being female-founded influences every aspect of product development, from formulation to flavor profiles to packaging designed with women in mind Understand the biggest regulatory challenges facing THC beverage brands and how Happi navigates compliance while building a recognizable brand Hear Lisa's digital marketing playbook for hemp beverage brands when traditional advertising isn't an option - including email marketing tactics that actually work (and helped them build a 100,000+ person subscriber base) Get insider insights on why it's important for hemp beverage brands and marketers to build trust and provide ample education in the emerging cannabis beverage space QUICK LINKS Shop Happi: www.happihourdrink.com Connect with Lisa: LinkedIn Follow Kristin: The Source Marketing Group | LinkedIn Subscribe: Apple Podcasts | Spotify This episode is part of "Taboo to Tap" - a special season exploring how hemp beverage pioneers are racing to craft billion-dollar beverage brands by mastering the art of compliant and grassroots marketing.

  ListenShow Notes
• 

  Episode #1

  From Launch to Liquor Stores: A Blueprint for Building a Hemp Beverage Brand with Special Guest Haylee Jordan

  Jan 13, 202645 minS7

  In this exciting episode of a new season of Market Like A Badass, Kristin gathers hemp beverage experts to explore the season theme "taboo to tap". This new season is all about how hemp beverage pioneers are racing to craft billion-dollar beverage brands by mastering the art of compliant and grassroots marketing. On this episode, Kristin sits down with Haylee Jordan, Co-Founder of Fabric, the Australian-born, US-crafted beverage brand that's redefining what non-alc and THC-infused drinks can be. Fabric is pioneering a new style of high-function fizz that keeps you sharp, sparks creativity, and helps you drop into the moment. On this episode, you will: Discover how Fabric is navigating the complex regulatory landscape to build a compliant hemp beverage brand that can't rely on traditional advertising channels - and why grassroots marketing is their secret weapon Learn the positioning strategy behind "dosed for any moment" and how Fabric is differentiating in an increasingly crowded THC beverage market by focusing on function and community Understand Fabric's approach to building a beverage brand from the ground up Hear real-world tactics for educating consumers on THC-infused drinks, functional benefits, and responsible consumption Get insider insights on partnerships, sampling strategies, and the grassroots marketing tactics that are helping Fabric compete against legacy brands and deep-pocketed competitors QUICK LINKS Shop Fabric: drinkfabric.com Connect with Haylee: LinkedIn Follow Kristin: The Source Marketing Group | LinkedIn Subscribe: Apple Podcasts | Spotify | YouTube This episode is part of "Taboo to Tap" - a special season exploring how hemp beverage pioneers are racing to craft billion-dollar beverage brands by mastering the art of compliant and grassroots marketing.

  ListenShow Notes
• 

  Episode #6

  Building a Brand Through Trauma Informed Marketing with Special Guest Kat Kennan

  May 27, 202543 minS6

  In this eye-opening episode of Market Like A Badass, I sit down with Kat Kennan, certified trauma-informed professional and Founder and CEO of Radical Customer Experience and BVscore.ai, to explore how trauma-informed marketing is revolutionizing customer relationships and brand loyalty. On this episode, you will: Discover why traditional marketing techniques that trigger inadequacy are actually driving customers away and how trauma-informed approaches can transform your ROI Learn actionable strategies for implementing strengths-based marketing that builds genuine connections without exploiting vulnerabilities Explore how Kat's Brand Inclusion Index provides companies with measurable alternatives to traditional metrics like Net Promoter Score Understand the critical importance of data hygiene and segmentation in creating meaningful, trauma-sensitive customer experiences Hear real-world examples of brands succeeding with compassionate marketing approaches QUICK LINKS Connect with Kat : Radical Customer Experience | BVscore.ai Follow Kristin : The Source Marketing Group | LinkedIn Subscribe : Apple Podcasts | Spotify | YouTube

  ListenShow Notes

Recent guests on Market Like a Badass with Kristin McFarland. Study who booked and why before you pitch.

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.