Market Like a Fintech

Market‌ ‌like‌ ‌a‌ ‌Fintech‌ ‌is‌ ‌a‌ ‌podcast‌ ‌by Mint Studios and the Fintech Marketing Hub, on‌ ‌a‌ ‌mission‌ ‌to‌ ‌find‌ ‌out‌ ‌what‌ ‌marketing‌ ‌strategies‌ ‌and‌ ‌tactics‌ ‌the‌ ‌top‌ ‌fintech‌ ‌companies‌ ‌in‌ ‌the‌ ‌industry‌ ‌use‌ to‌ ‌acquire‌ ‌real‌ ‌customers,‌ ‌build‌ ‌a‌ brand‌ ‌and‌ ‌grow‌ ‌revenue.‌

Market Like a Fintech is a business podcast hosted by Araminta Robertson, with 46 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Araminta Robertson hosts Market Like a Fintech, a business show with 46 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #47

  We’re moving to the Fintech Marketing Lab!

  Mar 4, 20262 minS0

  <p>Hey everyone, I just wanted to share a little update: we’re moving to a new podcast called Fintech Marketing Lab!</p><p><br></p><p>If you have been listening to the Market Like a Fintech podcast for the past few months, I want to say a huge thank you. I appreciate you for being a regular and being a part of this journey as I interview many fantastic guests in the fintech marketing world.</p><p><br></p><p>After some discussion with Ani, we have decided to take the podcast under the Mint brand, which means th...

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  Episode #46

  Inside the Growth Story of Reaching Profitability as a Fintech (and the Marketing Strategy Behind it) | Gregory Aubert & Edvin Pauza, Yapily

  Nov 26, 202542 minS0

  <p>In this episode, we explore Yapily's marketing journey, focusing on their data-driven approach and its impact on their strategies. We discuss how they optimize Google ads for success, the importance of maintaining consistency across channels, their future marketing plans, and a lot more.</p><p><br></p><p><b>Useful links:</b></p><p><br>Find Edvin Pauza on LinkedIn: https://www.linkedin.com/in/edvinpauza/<br><br></p><p><br>Find Gregory Aubert on LInkedin: https://www.linkedin.com/in/gregoryaubert/<br><br></p><p><br>Find Araminta on LinkedIn: https://www.linkedin.com/in/aramintarobertson/ </p><p><b...

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  Episode #45

  The Power of Truthtelling Content in Fintech Marketing | Charlie Gilbert, Head of Brand & Communications, Volt.io

  Oct 29, 202546 minS0

  <p><b>The Power of Truthtelling Content in Fintech Marketing | Charlie Gilbert, Head of Brand & Communications at Volt.io</b></p><p><br></p><p>Araminta and Charlie Gilbert, Head of Brand and Communications at Volt.io discuss the significance of truthful marketing in the fintech sector. Charlie shares his journey from journalism to fintech marketing and discusses how his background influences his approach to content creation. He emphasizes the importance of honesty in marketing, particularly in B2B contexts, and shares his content strategies for a diverse audience. </p><p>The conversation covers managing organic growth, the role of P...

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  Episode #44

  How Much Should B2B Fintechs Focus on Social Media? | Alvin Gunputh, Content and Social Media Lead, Thredd

  Oct 1, 202542 minS0

  <p>Araminta Robertson and Alvin Gunputh, Content and Social Media Lead at Thredd, discuss the value of social media for B2B FinTech companies, emphasizing platforms like LinkedIn and TikTok. Alvin shares insights on effective content strategies, engagement benefits, the importance of testing various formats, and the potential of AI and emerging platforms like Reddit.</p><p><br>Useful links:</p><p><br>Find Alvin Gunputh on LinkedIn: https://www.linkedin.com/in/alvingunputh/</p><p>Find Araminta on LinkedIn: https://www.linkedin.com/in/aramintarobertson/ </p><p>Mint Studios website: https://www.mintcopywritingstudios.com/</p><p>For show notes a...

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  Episode #43

  How Enfuce Puts the Human Back into B2B Content | Nicole Heringer, VP Brand and Communications, Enfuce

  Aug 27, 202544 minS0

  <p>Araminta Robertson and Nicole Heringer, VP of Brand and Communications at Enfuce discuss the human element in complex B2B marketing cycles. Nicole shares insights into Enfuce's strategies for making content engaging, including snackable videos, podcasts, and intimate dinner events. She also talks about Enfuce's unique initiatives for customer and partner engagement. Nicole emphasizes the importance of balancing automation with in-person interactions and provides an overview of their content strategy integration with sales and product teams to ensure alignment and effectiveness.</p><p><br></p><p><br>Useful links:</p><p><br>Find Nicole Heringer  on LinkedIn: https://www.l...

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