Marketer’s Alchemy: Turning Data Into Gold

Marketing is an art. Data is a science. Together they create what we call “Marketer’s Alchemy.”Join us on our podcast, as we pull back the curtain on the world of data-driven marketing and explore how to turn data into marketing gold. Discover lessons from marketing leaders and data experts as we explore how to use data to get to market faster and create powerful campaigns that win in every industry. “Marketer’s Alchemy” - brought to you by the trailblazing data and marketing powerhouse, Deluxe. Find more information at https://www.deluxe.com/resources/marketers-alchemy/

Marketer’s Alchemy: Turning Data Into Gold is a business podcast hosted by Deluxe, with 31 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Deluxe hosts Marketer’s Alchemy: Turning Data Into Gold, a business show with 31 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #30

  The Data-Driven Playbook for Modernizing Iconic Brands

  May 13, 202631 minS0

  <p>In this episode, Kathryn Turnoff talks with Matt Repicky, Chief Brands Officer at Tailored Brands, about how he uses consumer research, social listening, and media mix modeling to modernize legacy brands, and why changing perception is less about overhauling a brand's heritage and more about reintroducing it to audiences who already like it.</p> <p>Guest Quote:</p> <p>“ The Men's Wearhouse business is so fascinating and unique because it's really built around this idea of those moments and people come to us because they're getting married or they have prom or they have a job interview or they have...

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  Episode #29

  Hiya's Secret to Compelling Customer Engagement

  Apr 22, 202637 minS0

  <p>In this episode, Kathryn Turnoff talks with Corinne Crockett, CMO at Hiya, about how the brand uses post-purchase surveys, customer DMs, and iterative launches to build a data-driven yet deeply human kids' health and wellness brand.</p> <p>Guest Quote:</p> <p>“ A consumer doesn't live in this split world where they only experience organic channels or only experience paid channels, they're living in the real world. There really is no way to delineate very specifically pure paid traffic, pure organic traffic. It's really about the blended experience that you create. Of course, we're always looking at individual channel perf...

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  Episode #28

  Why Scale Loses to Precision in B2B

  Feb 25, 202628 minS0

  <p> In this episode, Katherine Turnoff talks with Dipti Kachru, CMO, Broadridge Financial Solutions, about the shift from marketing to millions in B2C to marketing to hundreds or thousands in highly targeted B2B, which requires finding senior operations and technology leaders in the right context for complex, high-consideration purchases.</p> <p>Guest Quote:</p> <p>“And what's interesting about the world of B2B is you're no longer selling to one person. You're actually selling to buying groups. And so we've got to think about the personas in the buying group in terms of are they actual decision mak...

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  Episode #27

  What Happens When You Really Study Your Audience

  Jan 14, 202623 minS0

  <p>In this episode, Katherine Turnoff talks with Meg Douglass, VP of Marketing at Tonal, about brand as a living conversation shaped by audience signals. They discuss real-time data, experimentation, community-driven momentum, and why some “rules” should be broken. </p><p>Guest Quote:</p><p>“ One of my old coworkers said that brand is a shared hallucination between a customer and a business, and really brand is everything in that conversation. All of the experiences, all of the touchpoints and all of the signals that you're getting from your audience about that brand evolves over time because of the audience, because o...

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  Episode #26

  The Holy Grail of Marketing: Right Person, Right Time, Right Message

  Dec 17, 202539 minS0

  <p>This episode. Kathryn discusses finding the right person, at the right time, with the right message with Greg Licciardi,  Professor of Marketing and Vice President of Partnerships at ANA. The discussion covers the impact of AI on marketing, useful tactics and innovative case studies from brands like Wendy's, e.l.f., and Harry's.</p><p>Guest Quote:</p> ”Marketing is moving at breakneck speed with all the new technologies coming in and AI. Marketers need like a north star, a framework to guide them through this complex time we're in.”<p>Episode Breakdown: </p><p>[02:21] Alchemy Unveiled: The Holy Grail of...

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