Marketing 911

Marketing 911 , is the podcast where we tackle the toughest marketing challenges at the executive level. Whether you're navigating complex strategies, trying to reach your target audience, or facing shifting market dynamics, we're here to provide you with actionable solutions. From digital transformation to customer retention, if it's a marketing crisis, we're here to help you solve it—before it turns into a full-blown emergency.

Marketing 911 is a business podcast hosted by Brian Bakstran and Richard Bliss, with 17 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Brian Bakstran and Richard Bliss hosts Marketing 911, a business show with 17 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

• 

  Marketing 911

  A Combat Veteran Explains How Trust Turns Followers Into Leaders

  Apr 7, 202617 minS0

  <p>The moment that reveals a leader isn’t a promotion or a pep talk, it’s pressure. We sit down with Taylor Goodwin, a veteran with special forces experience and two medals of valor, to unpack what leadership looks like when the mission changes, information is limited, and your decisions affect the people next to you. His story starts with joining the Army at 18 during the Afghanistan surge, then quickly learning that “training” and “reality” can be miles apart, especially when you’re operating as a landowner responsible for a piece of territory. <br/><br/>From there, we dig into a first fi...

  ListenShow Notes
• 

  Marketing 911

  From Leads To Loyalty: Turning Marketing Into A Retention Engine

  Jan 19, 202621 minS0

  <p>Growth doesn’t stall because you ran out of leads; it stalls because customers don’t stay long enough to realize compounding value. We sit down with veteran revenue leader Jim Tedesco to unpack how SaaS companies can move from a logo-first mindset to a retention-first engine that consistently pushes gross retention above 90 percent and net retention toward 115 percent. The conversation reframes the CMO as a chief retention officer and shows how marketing, sales, renewals, and success can rally around one shared scoreboard.<br/><br/>We break down the practical levers that keep customers, expand accounts, and create advocates. Firs...

  ListenShow Notes
• 

  Marketing 911

  Why Your LinkedIn Reach Dropped And What To Do Next

  Jan 2, 202620 minS0

  <p>Your LinkedIn reach didn’t just dip—it fell off a cliff because the rules changed. We unpack how the platform moved from mechanical engagement scores to an AI-driven, context-first model that reads who you are, how you write, and whether your content truly serves the people you claim to help. If the old playbook was “get 10 comments in an hour,” the new one is “prove you belong in the conversation.”<br/><br/>We dive into how LinkedIn now interprets role, authority, and topical relevance by analyzing your profile history, your comment quality, and the patterns of your audience across the n...

  ListenShow Notes
• 

  Marketing 911

  Bridging the Gap: Sales and Marketing Alignment

  May 8, 202517 minS0

  <p>Gone are the days when marketing could toss leads over the wall to sales and call it a day. True organizational alignment—where sales, marketing, product, and customer experience teams share vision, goals, and KPIs—has become the critical foundation for go-to-market success.<br/><br/>In this candid conversation with Christie Styer, founder of the boutique go-to-market agency Athena, we explore how the most successful companies are breaking down silos and creating seamless customer journeys. Drawing from her experience leading global teams at Cisco responsible for $700 million in revenue, Christy shares both painful lessons and breakthrough strategies that transformed orga...

  ListenShow Notes
• 

  Marketing 911

  Personalization Power: The AI Revolution in Marketing - Live from Marketverse

  Apr 24, 202515 minS0

  <p>Ever wondered how banks and financial institutions manage to send millions of personalized messages daily? The answer lies at the fascinating intersection of AI, data analysis, and privacy management.<br/><br/>Sanjay Ramchandani, Executive Vice President specializing in MarTech, pulls back the curtain on how major financial institutions build comprehensive customer profiles—transitioning from unknown prospects to fully known customers through ethical data collection and analysis. He explains how these profiles feed into AI algorithms that determine the perfect products and offers for each individual, ensuring marketing is relevant rather than generic.<br/><br/>The technological evolution is staggering. Wh...

  ListenShow Notes

Recent guests on Marketing 911. Study who booked and why before you pitch.

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.