Marketing Beyond with Alan B. Hart

Join Alan B. Hart as he dives into conversations with the world's leading chief marketing officers and business innovators. Tune in to get inspired by the stories and experiences of marketing visionaries—and stay ahead of the curve.

Marketing Beyond with Alan B. Hart is a business podcast hosted by Alan B. Hart, with 53 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Alan B. Hart hosts Marketing Beyond with Alan B. Hart, a business show with 53 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #51

  51: Connecting creativity and commerce: Insights from Walmart Connect Vice President of Business and Product Marketing Khurrum Malik

  Aug 19, 202627 minS1

  The hardest part of marketing today may not be demonstrating value or creating more ideas. It may be knowing which activities deserve your attention. As Khurrum Malik, VP of business and product marketing at Walmart Connect, explains : more tools, channels, media types and AI capabilities can lead to overemphasiz ing activity . When teams confus e activity with progress , it's difficult to s tay focused on what drives impact. In this episode, Khurrum shows how the strongest marketing organizations stay focused on what matters: connecting creativity to commerce, creating demand through brand storytelling, capturing it through search and commerce , and proving incremental impact. He also makes the case that customer experience should remain at the center of that work, emphasizing that—as AI changes how marketers operate — trust, human judgment and accountability still matter . The episode is especially relevant for marketing leaders who want to cut through complexity, keep teams aligned on impact , and lead with transparency and experimentation while fueling durable growth. In this episode, you'll hear : Strategies to connect brand storytelling with search and commerce to drive demand H ow to keep teams focused on priorities that drive growth Why leading through change depends on building trust and accountabili ty Key highlights: [00:00] Introduction [ 0 1 : 1 0 ] Using AI at home [ 0 2 : 3 0 ] Khurrum's path to Walmart Connect [ 0 4 : 4 0 ] Walmart Connect's scope [ 0 6 : 25 ] How advertising platform s are evolving [ 12 : 55 ] Three c ore principles of success [ 15 :00 ] What's next for Walmart Connect [ 17 : 4 0 ] Past experience that defines you: Moving a lot as a child [ 18 : 3 0 ] Advice to your younger self : Adopt an editorial mindset [ 2 0: 25 ] A topic you're trying to learn more about: Delivering value across the C-suite [ 21 : 4 0 ] Latest curiosities : Balancing AI and human creativity [ 23 : 15 ] Largest potential threat : Inability to focus as channels expand Resources mentioned: Walmart Connect Follow the podcast: Listen on Apple Podcasts Listen on Amazon Music Listen on Audible Listen on iHeart Radio Listen on Spotify Connect with Khurrum and Walmart Connect : Khurrum on LinkedIn Walmart Connect on LinkedIn Connect with Alan Hart and Deloitte Digital: Connect with Alan Hart on X Connect with Alan Hart on LinkedIn Connect with Deloitte Digital on LinkedIn Connect with Deloitte Digital on Instagram Connect with Deloitte Digital on YouTube Connect with Deloitte Digital on Threads

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  Episode #50

  50: The future of fandom and its impact on brands: Insights from Electronic Arts GM and Senior Vice President of Global Marketing Andrea Hopelain

  Aug 12, 202620 minS1

  Fandom is evolving from passive consumption to active participation, creating new opportunities for brands to connect with consumers in authentic ways. In this episode, Andrea Hopelain, GM and senior vice president of global marketing at Electronic Arts (EA), shares how brands can leverage fandom by showing up where today's consumers are already creating, connecting, and building community. She explains what marketers can learn from this model and how they can take advantage of this space. While Andrea believes brand reach still matters, she says meeting consumers in participatory spaces can take the connection to the next level. The conversation also explores how marketing teams can harness live signals, audience behavior, and social interaction insights to create fan experiences that feel more personalized, culturally grounded, and natural to the people they want to reach. Andrea says the biggest opportunities come from building with audiences, not just broadcasting to them. Key highlights: [00:00] Introduction [ 01 : 20 ] Leadership lessons learned on the soccer pitch [ 02 : 30 ] Andrea's path to EA [ 04 : 45 ] The evolution of fandom [ 07:05 ] Brand marketing opportunities in fandoms [ 08 : 45 ] EA as a platform [ 10:20 ] Live data integration in gaming [ 11 : 45 ] Past experience that defines you: Moving a lot as a child [ 12 : 50] Advice to your younger self : Understand the bottom line [ 14 : 50] A topic you're trying to learn more about: Nurturing plants [ 15 : 45 ] Latest curiosities : Balancing AI and human judgment [ 17 : 10 ] Largest potential opportunity: Community and belonging Resources mentioned: EA Follow the podcast: Listen on Apple Podcasts Listen on Amazon Music Listen on Audible Listen on iHeart Radio Listen on Spotify Connect with Andrea and EA : Andrea on LinkedIn EA on LinkedIn Connect with Alan Hart and Deloitte Digital: Connect with Alan Hart on X Connect with Alan Hart on LinkedIn Connect with Deloitte Digital on LinkedIn Connect with Deloitte Digital on Instagram Connect with Deloitte Digital on YouTube Connect with Deloitte Digital on Threads

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  Episode #49

  49: Inside the Shifts Shaping CMO Roles and Hiring: Insights from Spencer Stuart's Marketing, Sales & Communications Officer Practice Leader, Richard Sanderson

  Aug 5, 202639 min

  How are the expectations for CMOs evolving? In this episode , Richard Sanderson, Spencer Stuart's marketing, sales & communications officer practice lead er , returns to the podcast to discuss how CMOs and other marketing leaders can address the growing pressure from boards and CEOs to demonstrate clearer business impact. Richard breaks down the competing forces that are shap ing and amplif ying that pressure: The expectation to connect their work more directly to enterprise value The need to align structure, scope and skills to specific business challenges And the expectation to deliver growth, efficiency, brand, trust, and customer experience. He dives deeper to discuss how AI is reshaping the marketing function—especially in larger companies, where executives and stakeholders are growing impatient to see experimentation turned into measurable results. Richard provides experience-based recommendations for how CMOs can harness AI for a positive impact on both their department's efficacy and the customer experiences they deliver. Richard also reveals the qualities he sees that set stronger marketing leaders apart, including an enterprise-wide perspective, close collaboration with CFOs and hands-on AI literacy. This episode offers practical strategies to help marketing leaders navigate and satisfy these changing expectations. In this episode, you'll hear : How CMOs can tie marketing more directly to enterprise value Why marketing teams may want to embrace AI-driven change at the infrastructure level What sets CMOs apart in a rapidly changing business landscape Key highlights: [00:00] Introduction [ 0 2 :00 ] Turning 50 [ 0 3 : 4 0 ] Today's C-suite hiring trends [ 0 5 :0 5 ] What CEOs look for in a CMO [ 0 7 : 15 ] Balancing growth and efficiency, with AI [ 15 : 5 0 ] How a CMO's scope has changed [ 21 :0 5 ] Chief marketing officer, or chief customer officer? [ 25 : 10 ] What separates a thriving CMO from a struggling CMO [ 28 : 45 ] Leading while being a teammate [ 29 : 10 ] What CMOs need to study right now: Organizational design [ 31 : 15 ] How CMOs can tackle AI-driven change [ 34 : 2 0 ] Largest potential opportunity for CMOs : Embracing transformation Resources mentioned: Spencer Stuart Follow the podcast: Listen on Apple Podcasts Listen on Amazon Music Listen on Audible Listen on iHeart Radio Listen on Spotify Connect with Richard and Spencer Stuart : Richard on LinkedIn Spencer Stuart on LinkedIn Connect with Alan Hart and Deloitte Digital: Connect with Alan Hart on LinkedIn Connect with Deloitte Digital on LinkedIn Connect with Deloitte Digital on Instagram Connect with Deloitte Digital on YouTube Connect with Deloitte Digital on Threads

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  Episode #48

  48: Building an interconnected CRM experience: Insights from Ford Motor Company Consumer CRM Lead Kim Reedy

  Jul 29, 202632 minS1

  How can you deploy a n end-to-end CRM strategy that keep s pace with complex , evolving customer journey s ? In this episode, Ford Motor Company Consumer CRM Lead Kim Reedy explains why she views CRM as an end-to-end capability that connects a businesses ' strategy, creative, execution, analytics and internal stakeholders . Kim reflects on her path from marketing to agency work and then to the client side , and how those experiences shaped her strategic approach to automotive CRM transformation : Start by tackling smaller, specific opportunities to improve dynamic elements of the customer journey, rather than trying to overhaul everything at once. Kim discusses her view of AI as a practical assistant for targeting, timing and creative scale, while emphasizing the need for ongoing human oversight and talent upskilling . Her key insight for marketers : W hen teams align the right data, process, technology and operating model around a clear business objective , they can create more relevant , impactful customer experiences, even in a market where loyalty is under pressure. In this episode, you'll hear : How deeply intentional, collaborative, end-to-end CRM transformation can have a big impact Why customer engagement journeys are no longer linear, and how marketing can adapt Ways AI can help marketing teams target better, move faster and scale personalized content, but only when the right people and process es are in place Key highlights: [00:00] Introduction [ 0 1 : 15 ] Being a dance mom [ 0 2 : 45 ] Kim 's path to Ford [ 0 4 : 1 0 ] Moving from agency side to client side [ 0 5 :00 ] What CRM at Ford looks like [ 0 7 :00 ] Automotive CRM transformations over the years [ 11 :00 ] The evolving impact of AI [ 13 : 25 ] Keeping humans at the helm [ 16 : 5 0] A shift in the loyalty paradigm [ 22 : 0 0 ] Advice to your younger self : Do things that are uncomfortable [ 22 : 5 0 ] A topic you're trying to learn more about: Automating daily tasks [ 24 : 45 ] Latest curiosities : AI and creativity [ 28 : 2 0 ] Largest potential opportunity: Rethinking organizational processes Resources mentioned: Ford Follow the podcast: Listen on Apple Podcasts Listen on Amazon Music Listen on Audible Listen on iHeart Radio Listen on Spotify Connect with Kim and Ford Motor Company : Kim on LinkedIn Ford Motor Company on LinkedIn Connect with Alan Hart and Deloitte Digital: Connect with Alan Hart on X Connect with Alan Hart on LinkedIn Connect with Deloitte Digital on LinkedIn Connect with Deloitte Digital on Instagram Connect with Deloitte Digital on YouTube Connect with Deloitte Digital on Threads

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  Episode #47

  47: Thoughtful CRM at omnichannel scale: Insights from GFiber Customer Communications Lead Trish Magnetico

  Jul 22, 202628 min

  How can you balance urgency, relevance and restraint in omnichannel customer messaging? In this episode, Trish Magnetico , customer comm unication s lead at GFiber , a high-speed broadband internet service provider , shares how her team infus ed marketing into their new customer relationship management ( CRM ) approach through SMS and push notification s . She discusses how her team us es data, testing and consent-aware channel choices to focus on quality over quantity, to increase engagement across formats . M ajor platform migration s , she says, can also activate necessary transformation for delivery strategy , message design and data hygiene infrastructure across new and existing customer communication channels. GFiber's Trish Magnetico shares how to scale customer communications without creating noise, using testing, data, and channel-specific choices to prioritize quality over volume . Trish says omnichannel CRM at scale depends on marketing and engineering working closely together. She explains that this joint effort joint effort is particularly important when using sensitive customer information to deliver targeted, personalized experiences that stand out among the dozens of daily marketing communications customers receive across SMS , email and more . Noting how one signal can create multiple customer touchpoints , Trish encourages leaders to stay disciplined with scope, not to get hung up on volume and pay close attention to what customers communicate in support feedback , as this can reveal the right messages to send via the right channel, at the right time and for the right reason s. That's how CRM marketing can create impact . In this episode, you'll hear : Why smarter channel choices can matter more than message volume Practical steps to rethink your CRM at scale in the face of major platform changes How marketing and engineering can work as one team to protect trust and increase engagement for memorable customer experiences Key highlights: [00:00] Introduction [ 0 1 : 2 0 ] Raising competitive athletes [ 0 2 : 45 ] Trish's path from biological anthropology to CRM [ 0 5 : 55 ] The importance of a strong digital footprint [ 0 7 : 15 ] What makes SMS and push notification marketing different [ 1 0:0 5 ] Data retention during platform migration [ 13 :0 5 ] Rebuilding a CRM program [ 15 :0 5 ] Lessons from scaling omnichannel growth [ 17 : 3 0] A n experience you learned from : Meeting a life partner [ 19 : 35 ] Advice to your younger self : Everything is not a fire drill [ 21 :00 ] A topic you're trying to learn more about: Crafting and jewelry making [ 22 : 1 0 ] Latest curiosities : Rethinking the future of marketing [ 23 : 45 ] Largest potential threat: Not spending enough time with the data Resources mentioned: G F iber Follow the podcast: Listen on Apple Podcasts Listen on Amazon Music Listen on Audible Listen on iHeart Radio Listen on Spotify Connect with G F iber : G F iber on LinkedIn Connect with Alan Hart and Deloitte Digital: Connect with Alan Hart on X Connect with Alan Hart on LinkedIn Connect with Deloitte Digital on LinkedIn Connect with Deloitte Digital on Instagram Connect with Deloitte Digital on YouTube Connect with Deloitte Digital on Threads

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