Marketing Blueprint - The CMO Interview Series

Get career tips and business strategies from true marketing leaders.Every CMO, every Marketing Leader is unique with a personal path that brought them to the top. In Marketing Blueprint we unearth the secrets of Marketing success through interviews with Marketing Leaders who've managed their way up to the top. We talk about career paths, building a personal brand, building efficient strategies, constructing a network and everything that makes an individual successful in marketing. So join us to learn from the very bests in the industry!

Marketing Blueprint - The CMO Interview Series is a business podcast hosted by Julien Rio, with 21 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Julien Rio hosts Marketing Blueprint - The CMO Interview Series, a business show with 21 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #21

  Marketing Blueprint - Interview with Dominique Tremouille

  Mar 26, 202636 minS2

  <p>Redefining Marketing Careers: Dominique Tremouille on Entrepreneurship, Community, and the Power of Non-Traditional PathsFrom agency roles to entrepreneurship and community building, Dominique Tremouille has carved a unique path in the marketing world. In this episode, he shares the philosophy, challenges, and pivotal decisions that shaped his journey—from launching his own marketing agency, I see colors, to co-founding Future Proche, the largest French-speaking community of marketers.</p><p><br></p><p>What You Will Learn:</p><p>- The Power of Projects: Why Dominique’s career has always been driven by intellectual and business challenges, not traditional roles.</p><p>...

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  Episode #20

  Marketing Blueprint - Interview with Jaya Kumar

  Feb 26, 202632 minS3

  <p>𝗜𝗻 𝘁𝗵𝗶𝘀 𝗲𝗽𝗶𝘀𝗼𝗱𝗲:Leading With Purpose: Jaya on Global Leadership, Reinvention, and the Mindset Behind a World-Class CMO CareerFrom India to Canada, the United States to Singapore, and across industries from CPG to finance to SaaS, Jaya has lived one of the most extraordinary marketing and leadership journeys of the past few decades. In this episode, he reveals the mentors, philosophies, and courageous decisions that shaped his path from P&G to CMO of PepsiCo, and ultimately to president and chief digital and experience officer across multiple global enterprises.𝗪𝗵𝗮𝘁 𝗬𝗼𝘂 𝗪𝗶𝗹𝗹 𝗟𝗲𝗮𝗿𝗻:- The Three Shifts Every Future Executive Must Make: Jaya breaks down the essential career accelerators — changing categories, changing geographies, and changing...

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  Episode #19

  Marketing Blueprint - Interview with Wouter Blok

  Jan 29, 202632 minS2

  <p>𝗜𝗻 𝘁𝗵𝗶𝘀 𝗲𝗽𝗶𝘀𝗼𝗱𝗲:From Call Centers to the C-Suite: Wouter Blok on Curiosity, Leadership, and Building a Modern Marketing CareerWouter Blok’s career spans call centers, SEO teams, Google, Coolblue, Sprint, GetYourGuide, advisory boards, and his own consultancy — but what truly defines his journey is an unshakeable commitment to understanding people. In this episode, he breaks down how curiosity, empathy, and continuous self-reinvention fueled a remarkable rise from sales agent to global marketing leader.𝗪𝗵𝗮𝘁 𝗬𝗼𝘂 𝗪𝗶𝗹𝗹 𝗟𝗲𝗮𝗿𝗻:- The Power of Starting at the Bottom: How cold-calling and handling rejection built the foundation for Wouter’s approach to marketing, leadership, and decision-making.- Why Psychology Still Shapes His Career: The unexpected ways psychological insight — and even pilot training...

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  Episode #18

  Marketing Blueprint - Interview with Gwen Lafage

  Nov 21, 202536 minS1

  <p>𝗜𝗻 𝘁𝗵𝗶𝘀 𝗲𝗽𝗶𝘀𝗼𝗱𝗲:Redefining a Marketing Career Across Borders: Gwen LaFage on Risk, Resilience, and Brand Without BordersFrom France to London, San Francisco to Stockholm and Atlanta, Gwen LaFage has crafted an unconventional yet intentional career across continents and cultures. In this episode, she shares how personal choices shaped professional success, why brand is more than a department, and what it takes to lead with empathy and vision in a global marketing world.𝗪𝗵𝗮𝘁 𝗬𝗼𝘂 𝗪𝗶𝗹𝗹 𝗟𝗲𝗮𝗿𝗻:- Life Before Titles: Why making personal choices—even when they seem lateral—can lead to more meaningful, long-term career growth.- Brand is Not a Silo: Gwen explains how brand must be infused into every department, and why it's a strategic pillar, not a mar...

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  Episode #17

  Marketing Blueprint - Interview with Malcolm Holmes

  Sep 25, 202534 minS1

  <p>𝗜𝗻 𝘁𝗵𝗶𝘀 𝗲𝗽𝗶𝘀𝗼𝗱𝗲:Resilience, Risk & Relationships: Malcolm's Marketing Journey from Startup Scrappiness to Executive StrategyFrom selling jerseys at a tiny Fanatics office to leading growth at Finipay, Malcolm’s path is anything but traditional—and it’s exactly what makes it so compelling. In this episode, he reflects on choosing learning over ego, the power of people-first leadership, and why curiosity might just be the ultimate superpower in today’s fast-evolving marketing world.𝗪𝗵𝗮𝘁 𝗬𝗼𝘂 𝗪𝗶𝗹𝗹 𝗟𝗲𝗮𝗿𝗻:- Choose Growth Over Titles: Why stepping “down” in title for a bigger learning opportunity might be the smartest move you ever make.- Startup vs. Enterprise: What you gain from both ends of the company-size spectrum—and how timing matters more than you think.- The 2...

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