Marketing by Shelby

Hey, I'm Shelby, bestselling writer and marketing coach for creatives. I teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 50k books on social media, I love to help others learn social media marketing!Grab my latest freebie at https://marketingbyshelby.com/freebieLearn more and find offers to help you: marketingbyshelby.com

Marketing by Shelby is a business podcast hosted by Shelby, with 106 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Shelby hosts Marketing by Shelby, a business show with 106 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Marketing by Shelby

  Emails That Sell on Autopilot (Beginner & Advanced Email Automations)

  Aug 16, 202621 min

  What if your email list was making sales for you, even on the days you don't post, don't show up, and don't think about marketing at all? That's what a well-built email automation system does. And Brevo is the tool to help you do just that! Check out Brevo, an intuitive, easy-to-use tool for your email marketing and get 50% off with my code BYSHELBY50: http://get.brevo.com/byshelby In this video I'm walking you through everything email automation, from the very first email a beginner should set up, all the way to the advanced sequences that turn a cold subscriber into a loyal buyer, completely on autopilot. This one goes from beginner to advanced so whether you've never sent an automated email in your life or you already have a welcome email running and want to know what comes next, there's something here for you. In this video: — The welcome email: what it should say — The welcome sequence: how to turn a new subscriber into someone who wants to buy and stick around— The evergreen sequence: the automation that sells your work around the clock without you touching it— Segmentation: the more advanced strategy that makes sure the right people get the right emails at the right time— A behind-the-scenes example of setting this up in minutes! Want more lead magnet ideas? Check out these past videos on email marketing: How to Grow Your Email List in 2026: https://youtu.be/Yv0q7GLrV-A?si=dy63yZeMJLKmGR4W 2026 Guide to Email Newsletters: https://youtu.be/r8q5T4Z9TbI?si=gpyahot-KzvT16k5 Want to dive even deeper? Emails That Make Sales is my step-by-step course for creatives. It covers WHAT to say in your emails to make sales, with 20 plug and play templates so you have 6 months of weekly emails covered. https://marketingbyshelby.com/emails-that-make-sales CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie JOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-yt

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  Marketing by Shelby

  What to Post This Week: 7 Content Ideas for Authors & Artists

  Aug 9, 202616 min

  If you've ever sat down at a blank page trying to think of what to post this week on social media as an author, artist, or creative, this video is going to help you solve that problem... for this week at least! If you want this problem solved every week, join the Creative's Content Club, open for enrollment now through August 12! https://marketingbyshelby.com/club We haven't been open to new members since April, so this is truly the time to join us for: - a monthly content calendar with templates every single month designed for authors and artists- weekly email templates- our new content kitchen app, which personalizes your content with the click of a button- access to our community FB group where I am there as your marketing sidekick to answer your questions, and review your content each month- or consider joining my new tier, Club Catalyst, for 1:1 support, personalized strategy and more every month Join us here by August 12! https://marketingbyshelby.com/club

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  Marketing by Shelby

  These Authors and Artists Went Viral (Here's Why!)

  Aug 2, 202612 min

  Ever scroll past a post from another author or artist and think, "Why did that one blow up?" In this video, I'm breaking it down for you. I went through real high-engagement Instagram posts from authors, artists, and a musician, including reels and carousels. And today, I'm walking you through exactly what makes each one work: the hook, the format, the storytelling, the structure. Not just what performed well, but why it performed well and how you can apply the same principles to your own content today. If you've been posting consistently and wondering why some content lands and some doesn't, this episode will help! In this episode:— Real examples of high-engagement reels and carousels from creatives— Why each post worked, broken down— The patterns in content that gets shared and saved— How to take what's working for other authors and artists and make it your own DONE-FOR-YOU SOCIAL MEDIA for authors and artists!Want a done-for-you content system that puts these strategies into practice every single month? That's exactly what the Creative's Content Club is, and we just launched a new app, exclusive for Club members, that makes monthly content creation even faster! JOIN THE CREATIVE'S CONTENT CLUB WAITLIST! We open doors publicly later THIS WEEK! Make sure you're on our waitlist so you don't miss it: https://marketingbyshelby.com/waitlist-yt Want to watch past editions of reviewing viral content? TikTok Viral Videos: https://youtu.be/tct8h1cla_I Instagram Viral Posts: https://youtu.be/81TWN7c8-D8 CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing!

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  Marketing by Shelby

  Why Your Views Are Up But Your Followers Aren't (Q&A)

  Jul 26, 202629 min

  Open me for additional resources mentioned in today's Q&A! Is success really about talent and luck, or is something else going on? I'm answering real questions from authors and artists in my community on mindset, growing followers that actually convert, and marketing your work when it doesn't fit neatly into one category. In this video, I'm answering marketing questions submitted by authors and artists in my newsletter community, covering everything from mindset and comparison to growing an audience that actually converts to sales, and marketing across two different genres, mediums, or age groups at once. Whether you're an indie or trad author, or a visual artist building your following, this one's for you. RESOURCES MENTIONED: Join the Creative's Content Club waitlist: my popular marketing membership with monthly templates, support, and more to help you grow your sales: https://marketingbyshelby.com/waitlist-yt Email marketing platform: Check out Brevo, an intuitive, easy-to-use tool for your email marketing and get 50% off with my code BYSHELBY50: http://get.brevo.com/byshelby CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie Timestamps:0:00 - Is marketing about talent or luck?4:00 - Marketing a series8:30 - Marketing to two age groups or genres11:10 - Gaining followers & sales14:00 - Get your questions answered & personal marketing help15:20 - Getting 200 views every time17:55 - Boosting posts and metrics that matter19:45 - Email marketing platform recommendations20:45 - How often to send email newsletters (is once a month enough?)22:25 - Let's talk about Substack24:45 - Visuals in your marketing 26:10 - Marketing to an English audience from outside the US27:05 - Using personal stories in marketing

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  Marketing by Shelby

  The Real Reason Nobody Is Opening Your Email Newsletters (Fix This First)

  Jul 13, 202614 min

  To write great emails, you need a great email platform. Check out Brevo, an intuitive, easy-to-use tool for your email marketing and get 50% off with my code BYSHELBY50: http://get.brevo.com/byshelby You can write the best email newsletter ever, but what's inside your email won't matter if they're not getting opened. Subject lines and pre-header text are a crucial part of writing a great email newsletter. If you're an author, artist, maker, or other creative who wants better results from your email marketing this year, tune in to this episode as we break down research on subject line and pre-header text that work well to increase your open rates. Plus, I'll show you an email marketing platform I love, Brevo, and a subject line and pre-header text tool that we created for you to write better subject lines in seconds.🛠️ Want to write better subject lines in seconds? The subject line and pre-header text generator tool is included inside Emails That Make Sales — my step-by-step course on email marketing for creative entrepreneurs. You can grab "Emails That Make Sales" here and get instant access to our subject line generator: https://marketingbyshelby.com/emails-that-make-sales OTHER TOOL MENTIONED: WISPRFLOW - the voice-to-text app that's saved me hours of typing: (Use my link for a 30-day free trial of Pro!): https://wisprflow.ai/r?SHELBY5154 CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie

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