Marketing Connected

Marketing Connected is your weekly low-down on the inspiring stories across Southeast Asia's marketing, advertising, and media industry. Visit our website at www.marketing-interactive.com for the latest updates in the marketing and advertising industry.

Marketing Connected is a business podcast hosted by Marketing Interactive, with 11 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Marketing Interactive hosts Marketing Connected, a business show with 11 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

• 

  Marketing Connected

  Content360 MY: Leading with heart in the age of intelligent content

  Jul 5, 202620 min

  It’s clear that while the way we market is becoming more intelligent, the core of great marketing remains undeniably human. This Content360 Malaysia panel explores how to lead with heart in an age dominated by data and automated content. Hear from leaders who balance cutting-edge innovation with a deep commitment to empathy, purpose, and meaningful connection. Catch the full conversation right here.

  ListenShow Notes
• 

  Marketing Connected

  Content360: Why Mamee Double-Decker did everything a snack brand shouldn’t do

  Jun 28, 202618 min

  For a while, Mamee Double-Decker felt like it was doing everything right. The company was launching campaigns, rolling out SKUs and pushing limited-edition products. Yet despite staying visible, something was missing. “Our problem was not really the attention or media - but meaning,” said How Yuan Yi during a recent case study presentation at the Content360 Malaysia conference. Catch the full conversation right here.

  ListenShow Notes
• 

  Marketing Connected

  In Conversation | From meme pages to shaping SEA's creator economy

  Jun 16, 202629 min

  In this episode of “In Conversation,” Karl Mak, co-founder of HEPMIL Media Group, shares how a failed regional expansion and the rise of TikTok led them to pivot into the creator economy, culminating in HEPMIL’s acquisition by Publicis Groupe. He discusses maintaining their cheeky brand identity, nurturing Southeast Asian creators, and why the future of media, commerce, and culture will be shaped by the creator economy. HEPMIL houses SGAG, MGAG, HEPMIL Creators’ Network.

  ListenShow Notes
• 

  Marketing Connected

  In Conversation | The business of belief and marketing national pride

  Jun 9, 202622 min

  In this episode of Marketing Connected's "In Conversation", Melvin Kuek, executive director of So Drama Entertainment, unpacks his journey from agency leader to digital-first content maker. Kuek shares how success metrics have shifted from pure profit to community signals and trust, explains the difference between traditional advertising and branded entertainment, and dives into bold projects like Singapore’s first action drama movie and the Kaki lifestyle app. He also discusses elevating local talent and what it really means to market national pride.

  ListenShow Notes
• 

  Marketing Connected

  Are AI chatbots building the next walled garden?

  Jun 4, 20269 minS0

  <p>Artificial intelligence chatbots have quickly become part of our everyday routines—from answering questions and drafting emails to planning trips and summarising long documents.  </p><p>But as these tools become more convenient, they also become more deeply embedded in our digital lives, quietly collecting and processing vast amounts of personal information in the background. <br/><br/>This raises pressing questions about what we trade away in exchange for AI-powered convenience - and how aware we really are of those trade-offs. <br/><br/>As AI chatbots ramp up data collection, a familiar pattern appears to be reemerging: the creation of...

  ListenShow Notes

Recent guests on Marketing Connected. Study who booked and why before you pitch.

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.