Marketing Deconstructed

Get a marketing master class, a few pieces at a time. Breaking down the concepts you need to know in marketing, psychology and sales to help you connect with customers and make more money. Hosted by Ali Schwanke.

Marketing Deconstructed is a business podcast hosted by Unknown Host, with 33 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts Marketing Deconstructed, a business show with 33 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Marketing Deconstructed

  The LinkedIn Playbook for Executives: Data-Backed Strategies with Justin Nassiri

  Aug 13, 202543 minS0

  <p>LinkedIn isn’t just a resume site anymore; it’s the #1 platform for building trust, expanding your network, and driving real business growth. </p><p>In this episode of Marketing Deconstructed, host Ali Schwanke sits down with Justin Nassiri, founder of Executive Presence, to break down how executives, founders, and sales leaders can create a LinkedIn strategy that actually works.</p><p>In this episode, you'll learn:</p>Why email outreach is losing its edge and how to use LinkedIn for genuine, trust-building conversationsHow to transform your profile into a 24/7 sales funnelHow to use commenting strategically to grow your infl...

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  Marketing Deconstructed

  The Shortlist Method: Why 14 Interactions Beat 100 Touches Every Time

  Jul 22, 202534 minS0

  <p>Let’s face it: business development often feels like a mystery, and for service providers, it can feel downright uncomfortable.</p><p><br></p><p>In this episode of Marketing Deconstructed, Ali Schwanke talks with David Ackert, author of The Shortlist and CEO of PipelinePlus, to explore why traditional business development is broken and how professionals can build a more authentic, consistent, and scalable system for growth.</p><p><br></p><p>What You’ll Learn in This Episode:</p>The Real Difference Between a Touch and an InteractionHow to Build and Manage a “Shortlist”40 Follow-Up Tactics That Aren’t “Just Ch...

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  Marketing Deconstructed

  How to Sell to Skeptical Technical Buyers: Building Trust with Content

  Apr 29, 202539 minS0

  <p>How do you earn the trust of technical buyers who are skeptical, logical, and allergic to marketing fluff? </p><p><br></p><p>In this episode of Marketing Deconstructed, Ali Schwanke sits down with Anthony Garone, co-founder of Edify Content, to break down exactly how to communicate with technical audiences.</p><p><br></p><p>Anthony shares:</p>How AI has permanently changed content marketingThe 5 critical things your content must include to sell to technical personalitiesThe surprising mistakes most companies make that kill deals late in the sales processReal-world tactics for speeding up sales cycles with better content (like...

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  Marketing Deconstructed

  Inside the 2025 Content Report with Josh Spilker of AirOps

  Apr 24, 202525 minS0

  <p>How are content teams really adapting to AI in 2025? </p><p>Join Ali Schwanke and Josh Spilker, Content & SEO Lead at AirOps, as they unpack the latest insights from the State of Content Teams 2025 report. </p><p>Based on findings from 144 content leaders, this episode explores the future of AI in content workflows, why answer engine optimization (AEO) is rising, and how roles like the content engineer are reshaping what high-performing teams look like.</p><p>In this episode, you’ll learn:</p>The 4 stages of AI adoption and why only 17% of teams have fully integrated AIHow AI can re...

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  Marketing Deconstructed

  From Referrals to Revenue: Building a Scalable Sales Funnel with Jason Pearl

  Apr 3, 202534 minS0

  <p>Struggling to grow beyond word-of-mouth and referrals? Ali sits down with Jason Pearl, founder of Nacre Consulting, to unpack the journey from unpredictable referrals to a scalable, trackable sales funnel—and how HubSpot played a key role in that transition.</p><p>Jason shares practical frameworks for overcoming growth ceilings, defining your ICP, creating a sales playbook, and building a reliable revenue engine for SMBs. </p><p>Learn how to avoid being too reliant on referrals, the metrics that matter, and why your delivery needs to match your marketing message.</p><p><br /></p><p>More key takeaways from th...

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