
Episode #93
The Backwards Approach to Marketing That Actually Gets Results
<p>Send us Fan Mail</p><p>Solo marketing directors at smaller companies get cut first when marketing "isn't working." But what if the real problem isn't your marketing - it's that you're optimizing the wrong thing entirely?</p><p>This episode exposes the mistake almost every marketing director makes and gives you a repeatable process to find your biggest bottleneck, run a real experiment, and show measurable results your CEO can't ignore.</p><p><b>P.S. </b>If you're looking, here are a few things to help you:<br><br>- Hang out with 20 marketing directors for 2 days...

