Marketing Espresso

Your easily digestible, quality shot of helpful marketing advice. Marketing Espresso is a podcast about marketing strategy, branding, business growth and visibility for modern business owners. Hosted by marketing strategist Bec Chappell, the show explores what’s actually working in marketing right now - from content and email marketing to AI, branding, customer psychology and business growth.

Marketing Espresso is a business podcast hosted by Bec Chappell, with 426 episodes on record and a Required Pod Score of 80.

Bec Chappell hosts Marketing Espresso, a business show with 426 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #431

  Lets do the hard thing

  Sep 7, 202630 minS3

  Send us Fan Mail For my final Marketing Espresso episode of 2026, I’m looking beyond marketing trends and tactics and coming back to something much more important: the foundations. AI has made it incredibly easy to outsource writing, research, problem-solving and even strategic thinking. But I think we need to ask what we’re losing when we continually choose the easiest option. In this episode, I explore why doing the harder work can actually make us better marketers and business owners, and why AI should support our thinking rather than replace it. I also tackle some of the marketing questions people are actively searching for, including automation, digital marketing strategy, email open rates, CRM software and choosing the right social media agency. Key Takeaways Your marketing strategy should go beyond digital tactics and consider the entire customer journey. Use automation where it genuinely improves efficiency, but keep human connection at important customer touchpoints. Better email marketing starts with sending more useful, relevant content. A CRM is only valuable if the data going into it is clean, consistent and useful. Different marketing specialists solve different problems. Know whether you need a strategist, social media specialist, SEO expert or another channel specialist. Action to Take Look at your marketing and ask: Where am I using AI to save time, and where am I using it to avoid thinking? Protect the work that requires your creativity, judgement and understanding of your customers. DOWNLOAD MY CONTENT PLANNER Instagram @bec_chappell LinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team. How to work with me: 1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders 3. Book me as a speaker or advisor for your organisation 4. Get me on your podcast This podcast has been produced and edited by Snappystreet Creative

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  Episode #430

  How to build trust with podcasts, photography and personal branding with Leah Stanistreet

  Aug 31, 202648 minS3

  Send us Fan Mail Has AI made creating content easier, or has it made our marketing less human? For the final guest episode of Marketing Espresso for 2026, I’m joined by Leah from Snappystreet Creative, who has been helping bring this podcast to life for years. We’re talking about two things we both have plenty of opinions on: podcasting and AI-generated brand photography. We unpack why AI images can dilute trust, why genuine photography and behind-the-scenes content still matter, and why businesses need to be careful about outsourcing the parts of their marketing that make them distinctive. We also tackle whether starting a podcast is still worth it in 2026. The podcast market is crowded, consistency takes real work and launching a show purely because you want sponsorship revenue is unlikely to end well. Sometimes becoming a guest on established podcasts is a much smarter visibility strategy. Key Takeaways AI is useful for efficiency, but it shouldn’t replace your creativity, personality or relationships. Brand photography still matters because people want to see the real humans behind a business. Before starting a podcast, understand why you’re doing it, who it’s for and whether your audience actually listens to podcasts. Being a podcast guest can create visibility without the commitment of running your own show. Action to Take Before outsourcing your next marketing task to AI, ask: Am I outsourcing admin, or am I outsourcing my craft? Keep AI doing the first one. Protect the second. DOWNLOAD MY CONTENT PLANNER Instagram @bec_chappell LinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team. How to work with me: 1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders 3. Book me as a speaker or advisor for your organisation 4. Get me on your podcast This podcast has been produced and edited by Snappystreet Creative

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  Episode #429

  Are You Marketing or Actually Selling? with Kate Toon

  Aug 24, 202640 minS3

  Send us Fan Mail In this episode of Marketing Espresso, I’m joined by Kate Toon to talk about sales, marketing, AI, trust and why human relationships still matter more than ever. Kate has built businesses through SEO, content, community and relationship marketing rather than relying heavily on paid advertising. We talk about why that approach feels increasingly relevant in a market where people are more cautious, more sceptical and increasingly tired of automated marketing. A big part of our conversation is the difference between marketing and sales. Marketing gets you noticed and helps generate leads. Sales is what happens when you actually start having conversations, answering questions, addressing concerns and asking someone to buy. We also discuss why so many businesses focus heavily on top-of-funnel activity while neglecting existing customers, referrals and genuine relationship building. Key Takeaways Good marketing creates visibility, but you still need to actually sell. Relationships, trust and referrals can be more powerful than constantly chasing new audiences. AI can support your business, but automating every human interaction can damage the relationship you’re trying to build. Your messaging needs to focus on what your customer actually wants, not simply how good you are. Action to Take Contact five recent clients you genuinely enjoyed working with and ask whether they know someone else who could benefit from what you do. Sometimes your next customer is much closer than you think. DOWNLOAD MY CONTENT PLANNER Instagram @bec_chappell LinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team. How to work with me: 1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders 3. Book me as a speaker or advisor for your organisation 4. Get me on your podcast This podcast has been produced and edited by Snappystreet Creative

  ListenShow Notes
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  Episode #428

  How to prepare your business for a big life change.

  Aug 17, 202634 minS3

  Send us Fan Mail What happens to your business when life requires you to step away? In this episode of Marketing Espresso, I’m joined again by Michelle Broadbent to talk about something very relevant to me right now: preparing a business for a major life change. With a baby on the way, I’ve had to look objectively at what happens when I’m no longer available for every meeting, decision or task. But this conversation goes well beyond maternity leave. The same principles apply if you’re planning a sabbatical, dealing with health issues, moving, taking extended leave or simply wanting to step out of the day-to-day and operate more like a CEO. We talk about why an external deadline can expose the blind spots in your business, how to identify what genuinely relies on you and why documenting processes before you need them can reduce an enormous amount of mental load. We also explore the financial side of stepping back, reshaping services, communicating clearly with clients and your team, and deciding what genuinely deserves to stay in your business. DOWNLOAD MY CONTENT PLANNER Instagram @bec_chappell LinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team. How to work with me: 1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders 3. Book me as a speaker or advisor for your organisation 4. Get me on your podcast This podcast has been produced and edited by Snappystreet Creative

  ListenShow Notes
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  Episode #427

  AI Images they are the worst

  Aug 10, 202615 minS3

  Send us Fan Mail AI can be an incredibly useful marketing tool, but I believe we need to be careful about where we use it. In this episode of Marketing Espresso, I’m exploring why AI-generated images may be doing more harm than good to your brand. While I use AI for research, comparisons and efficiency, I would not use it to replace the strategic and creative thinking behind a client’s visual identity. Your brand is more than colours, fonts and social media templates. It communicates what you stand for, who you help and why someone should choose you. When your marketing relies on generic or obviously AI-generated visuals, you risk looking like every other business in your industry. People are becoming much better at recognising AI images. They can often feel overly polished, artificial or disconnected from real life. That matters because strong marketing relies on trust and human connection. I also discuss the pressure business owners feel to constantly create more content. AI may help you produce more quickly, but more content does not automatically create better results. Sometimes doing less, with greater intention and quality, is the stronger marketing decision. DOWNLOAD MY CONTENT PLANNER Instagram @bec_chappell LinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team. How to work with me: 1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders 3. Book me as a speaker or advisor for your organisation 4. Get me on your podcast This podcast has been produced and edited by Snappystreet Creative

  ListenShow Notes

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