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business
Hosted by Marketing for Learning · business · EN · 135 episodes
The world's only podcast dedicated to marketing for learning®. Short, sharp episodes packed with tactics, strategies and fresh thinking to finally crack your learner engagement problem. Hosted by Ashley Hinchcliffe, founder of MAAS Marketing.
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Signup to Generate a PitchMarketing For Learning® is a business podcast hosted by Marketing for Learning, with 135 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.
Marketing for Learning hosts Marketing For Learning®, a business show with 135 episodes published.
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Marketing For Learning®
Look, I'm not going to lie, this is a bit of an experiment. This song gets in my head more than I care to admit, so I thought I'd share it with you. Sorry? But also, you're welcome.
Marketing For Learning®
The Canva Confession: the most expensive lesson in corporate AI Canva gave all 5,000 of its employees a full week off — cleared calendars, best tools, guided workshops, a hackathon, 26,000 hours of hands-on AI. Then its Chief Customer Officer wrote a confession in Fortune: "The bottleneck wasn't the technology. It was us." If it happened to Canva — AI-native, generously resourced, staffed with people who wanted the tools — it's already happening to you. Only your budget was tighter and nobody cleared a week off anyone's calendar. In this episode Ashley unpacks why record AI spend is delivering almost no return, the difference between access, adoption and embedding, and the five reasons every stalled AI rollout fails — every one of them a marketing problem, not a technology one. Plus what 82% engagement actually takes, and the discipline Canva walked right up to and never named. The data (all sources): Download the AI Adoption Playbook and stop paying for tech no one uses. It includes the same methodology behind our award-winning Capgemini work. Rob Giglio's confession , Fortune Enterprise GenAI spend hit ~$37bn in 2025 , Menlo Ventures Near-universal adoption, and only ~a quarter measuring return — McKinsey, The State of AI 95% of AI deployments delivered no measurable impact (MIT), Fortune 42% of companies abandoned most AI initiatives in 2025 , S&P Global 80%+ of workers use AI at work, 78% bring their own , CIO — Willingness to support change fell from 74% to 38% , HBR (Gartner) How we drove 82% engagement at Capgemini Key topics: AI adoption challenges Behaviour change vs. technology deployment Marketing and communication in change management The importance of internal champions and community Measuring true success in AI initiatives
Marketing For Learning®
<p>When the vacuum cleaner was invented, slightly dusty floors became socially unacceptable overnight. According to Mark Eggers, co-founder of micro learning platform Yarno, AI is doing exactly the same thing to your output expectations, and he's not wrong.<br /></p><p>In this episode, I'm joined by Mark and Tom Bailey, Head of Learning at OFX and L&D Professional of the Year 2025, broadcasting from Australia at a deeply unreasonable hour. We cover the attention economy, what it's actually doing to your employees, and why "proud to announce" is not a communications strategy.<br /></p><p>We get into:<...
Marketing For Learning®
<p>The conversation delves into the death of a campaign and the marketing strategy behind it. It introduces the fictional business Axion and its learning program Apex, highlighting the tragic death of Apex due to neglect. The importance of personalization in marketing is emphasized, drawing parallels with Netflix's approach to personalization. The conversation delves into the critical elements of successful campaigns, emphasizing the importance of design, copywriting, and strategy. It highlights the need for integrated and consistent marketing efforts that span a period of time to capture attention, build trust, and drive action.</p><p></p><p>Takeaways</p>The...
Episode #128
<p>Attention is our employee's most equitable asset - but there's fierce competition for it. Marking the first episode of 2026, Ashley joins Giles Hearn, Chief Marketing Officer at The Learning and Performance Institute and unpicks the challenges L&D are really facing. A meaty conversation for a meaty subject. Get stuck in!</p>
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