Marketing in the Age of AI
Sales Leadership in an AI-Augmented World: Governance, Judgment & Revenue Alignment
Episode Overview: How should sales leaders manage teams when AI agents, automation, and humans are all part of the workflow? In this episode of Marketing in the Age of AI , Emanuel Rose talks with B2B SaaS revenue advisor and author Kristie K. Jones about AI governance, human judgment, sales and marketing alignment, and the changing buyer journey. What You’ll Learn: • Why AI agents need clear roles, guardrails, and accountability • How leaders can coach judgment instead of encouraging AI copy-paste behavior • Why marketing may take on more of discovery and product education • How AI is changing the skills companies need from sales professionals • Why sales and marketing alignment matters even more with AI-driven workflows Featured Guest: Kristie K. Jones is a B2B SaaS revenue advisor, author, and speaker who works with founders, CROs, sales leaders, marketing teams, and revenue operations professionals to create repeatable sales processes, hire stronger sales talent, and build cultures of accountability. She is the author of Selling Your Way IN and discusses her upcoming book, The Sales Leadership Gap: Leading Humans in an AI-Augmented World , which explores how leaders can adopt AI while preserving the human judgment, coaching, accountability, and trust required to generate revenue. Connect with Kristie on LinkedIn: https://www.linkedin.com/in/kristiekjones/ Episode Highlights: From Cockpit to Control Tower Give AI Agents a Role Brief Coach Judgment, Not Just AI Usage Rethinking Sales + Marketing Alignment The Buyer Arrives With a Point of View ⚙️ Build vs. Buy in the AI Era Building the Next Sales Playbook Connect and Explore More: ️ Connect with Host Emanuel Rose Website: https://emanuelrose.com/ LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ Instagram: https://www.instagram.com/emanuelroseauthor/ Facebook: https://www.facebook.com/EmanuelRoseAuthor YouTube — Marketing in the Age of AI : https://www.youtube.com/@marketingintheageofai-ec6fx Connect with Kristie K. Jones LinkedIn: https://www.linkedin.com/in/kristiekjones/ Further Reading or Resources: Read the companion blog post: https://emanuelrose.com/sales-leadership-governance-judgment-and-revenue-alignment/ Authentic Marketing in the Age of AI by Emanuel Rose: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/ More from Emanuel Rose: https://emanuelrose.com/ If AI is becoming part of your sales or marketing workflow, how are you defining where AI’s authority ends and human judgment begins? Share your approach in the comments. Like this video if the discussion gave you a useful framework for thinking about AI-enabled revenue teams. Subscribe to Marketing in the Age of AI for conversations with marketers, executives, entrepreneurs, and technology leaders focused on practical ways to put AI to work. Share this episode with a sales, marketing, or revenue leader who is working through AI adoption, governance, or sales and marketing alignment. #MarketingInTheAgeOfAI #EmanuelRose #KristieKJones #SalesLeadership #ArtificialIntelligence #AILeadership #AIGovernance #SalesAI #AIAgents #B2BSales #B2BSaaS #RevenueLeadership #RevenueOperations #RevOps #SalesAndMarketing #SalesMarketingAlignment #SalesStrategy #MarketingStrategy #AIForBusiness #AIMarketing #FutureOfSales #SalesManagement #SalesEnablement #GTM #GoToMarket #BuyerJourney #AIAutomation #HumanJudgment #Leadership #RevenueGrowth
