Marketing in the Madness

The no-fluff podcast for marketing and digital leaders who want more - more growth, more clarity, more impact.Hosted by Katie Street, this is where bold brands and big thinkers collide. From Jägermeister and Estée Lauder to Vodafone, Contentful and next-gen voices like George Sullivan and Joe Glover - each episode digs into the real stuff that drives results.Expect real stories and actionable insights. Get smarter. Faster.

Marketing in the Madness is a business podcast hosted by Katie Street, with 100 episodes on record and a Required Pod Score of 80.

Katie Street hosts Marketing in the Madness, a business show with 100 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #134

  How to stand out on LinkedIn with humour

  Sep 29, 202656 min

  Why does so much LinkedIn content sound like everyone swallowed the same corporate dictionary? Recorded live at Ideas Fest, Katie Street is joined by comedian and creator Adam Faulkner to talk about using humour on LinkedIn, building a personal brand and making B2B content people actually want to read. They take on the posts we all recognise: the “humbled and delighted” announcements, the business lessons from a week on holiday, the overnight success stories and the DMs that open with “quick question”. Adam shares how comedy sketches about LinkedIn helped him build an audience and win work with brands. Katie and Adam also explore where funny ideas come from, why relatable content gets shared and how to show people what you do without turning every post into a sales pitch. Chapters 00:00 Why LinkedIn matters for business 07:03 Why humour stands out 17:03 Adam’s most successful LinkedIn content 20:24 Finding your own funny angle 26:24 The LinkedIn posts that make us cringe 36:55 What makes a bad LinkedIn DM? 43:00 Turning engagement into conversations 50:25 Building a personal brand through your work Subscribe to Marketing in the Madness for more conversations about marketing, content and the people changing how we work. Audio version available on: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981 Adam Faulkner https://www.linkedin.com/in/adamjfaulkner/ Katie Street https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Marketing in The Madness https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/ Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

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  Episode #133

  Why AI Still Needs Human Judgement | Richard Shotton

  Sep 22, 20268 min

  AI can help marketers work faster, but without human judgement, it can also get us to the wrong answer quicker. Recorded backstage at The Leaders Lab, Katie Street speaks with behavioural science expert Richard Shotton about why understanding human behaviour matters more than ever in the age of AI. They explore why people often judge creative work more harshly when they know AI was involved, the obvious signs that make AI-generated content feel lazy and why better AI tools can sometimes lead to worse work. Richard also explains how marketers can use AI effectively while keeping the human experience, intuition and expertise that give the work its value. In this conversation: 00:00 Why behavioural science still matters 00:21 Using behavioural biases to improve AI 01:15 Why people judge AI-made work more harshly 02:24 How to communicate the value behind AI-assisted work 04:38 Why good AI output starts with a good brief 05:21 Can better AI lead to worse work? 06:35 Will attitudes towards AI-generated content change? 07:48 The key takeaway for marketers Subscribe to Marketing in the Madness for more honest conversations with the people shaping marketing, technology and business. Richard Shotton https://www.linkedin.com/in/richard-shotton/ Katie Street https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Marketing in The Madness https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/ Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

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  Episode #132

  How Advertising Can Reinvent Sex and Relationships With Cindy Gallop

  Sep 15, 202612 min

  What happens when we don’t talk openly and honestly about sex? Cindy Gallop, founder of MakeLoveNotPorn, joins Katie Street at Cannes Lions to explore how porn became sex education by default and why we need healthier conversations around intimacy, consent and communication. Cindy also challenges the advertising industry to rethink the aspirations it creates - from outdated relationship stereotypes to unrealistic ideas of what makes someone attractive. In this conversation: 00:00 Cindy Gallop’s unconventional self-care routine 00:30 Why she launched MakeLoveNotPorn 01:09 When porn becomes sex education 02:22 Promoting consent, communication and healthy sexual values 03:35 Reinventing aspiration through advertising 04:24 Why relationships should be partnerships of equals 06:15 Using humour to challenge relationship stereotypes 07:05 Why the advertising industry needs to talk about sex 07:54 Katie opens up about confidence and intimacy 08:51 Why Gen Z is having less sex 09:43 Building body confidence in the bedroom 10:49 What people really find attractive Subscribe to Marketing in the Madness for more honest conversations with the people challenging the marketing industry. Audio version available on: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981 Connect with us: Cindy Gallop LinkedIn: https://www.linkedin.com/in/cindygallop/ Kate Chundy LinkedIn: https://www.linkedin.com/in/katechaundy/ Katie Street LinkedIn: https://www.linkedin.com/in/katiestreet/ Instagram: https://www.instagram.com/streetmate/ Marketing in the Madness LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/ Instagram: https://www.instagram.com/marketinginthemadness/

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  Episode #131

  The Future of Retail: Our Shoptalk 2026 Global Recap

  Sep 8, 202629 min

  In this special Marketing in the Madness episode, Katie Street looks back at her biggest conversations from Shoptalk Europe, Shoptalk Spring and Shoptalk Luxe. Hear insights from retail, technology and marketing leaders at Adidas, P&G, eBay, Hilton, Google Cloud, Cotswold Outdoor Group, Chalhoub Group, Langham Hospitality Group and Commerce. From preparing your products for AI search to building a family of AI employees, this episode explores the ideas transforming how brands reach customers and drive growth. You’ll discover: How Cotswold Outdoor achieved a 30% increase in ASICS’ share of revenue through retail media Why 60% of Adidas’ revenue comes through B2B channels How P&G is preparing its brands to be discovered through AI Why pre-loved luxury can introduce consumers to new brands How first-party data powers personalisation and predictive marketing The luxury travel trends shaping 2026 and beyond How AI agents could transform the customer journey Topics covered: 00:00 - The biggest lessons from Shoptalk 2026 02:23 - Cotswold Outdoor’s retail media results 04:28 - Why B2B drives 60% of Adidas’ revenue 07:11 - How P&G is preparing for AI search 09:25 - eBay and the rise of pre-loved luxury 12:26 - Using first-party data to power AI 15:11 - Hilton’s biggest luxury travel trends 17:53 - Langham’s family of AI employees 21:34 - Preparing product data for agentic commerce 25:44 - Google’s Universal Commerce Protocol explained 27:45 - Join Katie at Shoptalk in Nashville Subscribe to Marketing in the Madness for more conversations about retail, marketing, AI, technology and the future of commerce. Shoptalk FALL 2026 is already shaping up to be HUGE. If retail, tech and innovation sit anywhere in your world, now's the time to get your ticket and get it in the diary here: https://hubs.la/Q04rPP6v0 Audio version available on: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981 Connect with us: Jamie Kristow https://www.linkedin.com/in/jamiekristow/ Siddharth Roy https://www.linkedin.com/in/siddharthroy2010/ Rob Manhoudt https://www.linkedin.com/in/rob-manhoudt-3715b41/ Kirsty Keoghan https://www.linkedin.com/in/kirsty-keoghan-05464517/ Amit Manghnani https://www.linkedin.com/in/amitkeswanim/ Candice D’Cruz https://www.linkedin.com/in/candicedcruz/ Sean Seah https://www.linkedin.com/in/seanseah/ Sharon Gee https://www.linkedin.com/in/sharongeenyc/ Kapil Dabi https://www.linkedin.com/in/kapildabi/ Katie Street https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Marketing in the Madness https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/

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  Episode #130

  Cindy Gallop on Sex, Ageism and Advertising at Cannes Lions

  Sep 1, 202644 min

  Live from Cannes Lions, Katie Street and Kate Chaundy sit down with advertising legend Cindy Gallop - founder of Make Love Not Porn and one of the industry's most fearless, outspoken voices - for a raw, unfiltered conversation you won't want to miss. In this episode, they open up about: 0:00 - Standing out and dressing to get noticed in a room full of competitors 6:11 - Why she never wanted marriage or children, and why that's a form of self-care 10:55 - Building Make Love Not Porn to fight rape culture and reshape sex education 26:25 - Sexism and ageism she faced as a woman in advertising's "Mad Men" era 31:32 - Sextortion, teen mental health, and why open conversations about sex protect kids 16:36 - Reinventing "aspirational culture" for a new generation of relationships and brands This is a masterclass in confidence, authenticity, and using your voice to change an industry, recorded live at the Empower Cafe during Cannes Lions. Subscribe for more interviews with the world's leading marketers, retail experts, and industry disruptors. Audio version available on: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981 Connect with us: Cindy Gallop LinkedIn: https://www.linkedin.com/in/cindygallop/ Kate Chundy LinkedIn: https://www.linkedin.com/in/katechaundy/ Katie Street LinkedIn: https://www.linkedin.com/in/katiestreet/ Instagram: https://www.instagram.com/streetmate/ Marketing in the Madness LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/ Instagram: https://www.instagram.com/marketinginthemadness/

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