Marketing in the Raw with Adam Helweh

Welcome to "Marketing in the Raw," the podcast where marketing leaders reveal real-world tactics for impactful B2B strategies. Dive deep into substance with host Adam Helweh, who cuts through the fluff to deliver actionable tips and authentic insights. Join us for engaging conversations as guests share their unique journeys, successes, challenges, and battle-tested strategies. Tune in for a rich exploration of the marketing landscape and gain valuable insights to elevate your marketing game.

Marketing in the Raw with Adam Helweh is a business podcast hosted by Adam Helweh, with 56 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Adam Helweh hosts Marketing in the Raw with Adam Helweh, a business show with 56 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

• 

  Episode #21

  AI vs SEO: What B2B Marketers Still Don’t Understand

  Apr 17, 202655 minS2

  <p>Is SEO Dead… or Just Growing Up?</p><p></p><h3>Everyone’s asking if SEO still matters in the age of AI, but that question misses the bigger shift.</h3><p></p><h3>In this episode of Marketing in the Raw, Adam sits down with Ryan Brock to go beyond the “SEO vs AI” debate and unpack how search, content, and buyer behavior have been evolving for years and why most marketers are still thinking about it wrong.</h3><p></p><h3>We explore Ryan’s journey from storyteller to agency owner during SEO’s wild west, and what he lear...

  ListenShow Notes
• 

  Episode #20

  How to Build Real Connections in an AI-Driven World

  Apr 17, 202657 minS2

  <h3>Why Most Brands Get Storytelling Wrong (And How to Actually Break Through)</h3><p></p><h3>Most organizations think they have a messaging problem.</h3><h3>They don’t. They have a story problem and, more importantly, a failure to truly understand the people they’re trying to reach.</h3><p></p><h3>In this episode of Marketing in the Raw, Adam sits down with Don Martelli, founder of PR Bunker, to unpack what it really takes to cut through the noise in today’s nonstop, AI-driven, always-on content environment.</h3><p></p><h3>They get into why most brands...

  ListenShow Notes
• 

  Episode #19

  Between Data and Insight: Harnessing Six Sigma in Marketing

  Jan 27, 202638 minS2

  <h3>Is Your Revenue Problem Actually a Timing Problem?</h3><p>Most marketing teams assume revenue slowdowns come from bad messaging, weak demand, or sales execution issues.</p><p>But what if the real problem is hiding somewhere else, buried in your data, your timing, or your assumptions about the buyer journey?</p><p>In this episode of Marketing in the Raw, Adam Helweh sits down with Tracy Wehringer, Fractional CMO and founder of Moonshot Strategy, for a conversation that challenges how most B2B leaders diagnose growth problems.</p><p>Tracy has led marketing inside cybersecurity firms, billion-dollar financial...

  ListenShow Notes
• 

  Episode #18

  How Top CMOs Navigate Chaos Without Losing Strategy

  May 21, 202547 minS2

  <p>In this episode, Adam Helweh is joined by a fractional CMO and marketing leader William Collins for a conversation that goes beyond the usual playbook. They unpack the hidden layers of modern marketing leadership, the often-overlooked traps of quick wins, and why the best CMOs are doing something most aren’t talking about.</p><p>From client psychology to cross-industry insight, William reveals how top marketers are staying sharp in a time of constant change—without losing their edge or their humanity.</p><p>This episode is for B2B leaders who:</p><p>✅ Feel the pressure to move faster...

  ListenShow Notes
• 

  Episode #17

  From GE to Girl Scouts: How Marketing Leadership Creates Impact

  Mar 14, 202550 minS2

  <p>What does it take to successfully lead marketing for some of the world's most iconic brands? Jocelyn Renee Johnson, former GE executive and CMO of Girl Scouts of the USA, and now Chief Marketing Officer of the American Bar Association, joins Adam Helweh to share her marketing playbook for success across Fortune 500 companies, nonprofits, and global organizations.</p><p>💡 In this episode, Jocelyn dives into:</p><p>✅ The marketing fundamentals that apply to every industry</p><p>✅ How she helped Girl Scouts host their first-ever profitable convention</p><p>✅ The biggest challenges facing marketers in 2025</p><p>✅ How to build a hig...

  ListenShow Notes

Recent guests on Marketing in the Raw with Adam Helweh. Study who booked and why before you pitch.

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.