Marketing Insights

Welcome to the Marketing Insights Podcast Series! In each bite-sized episode, seasoned marketing experts will dive into the latest trends, practical strategies, and hot topics that are shaping the marketing world today. Whether you’re a faculty member or a student, these podcasts are designed to bring marketing concepts to life in a way that's both engaging and insightful. So, tune in, hit that subscribe button, and stay ahead of the curve. Fresh episodes drop every month—don’t miss out!

Marketing Insights is a arts podcast hosted by McGraw Hill, with 107 episodes on record and a Required Pod Score of 80.

McGraw Hill hosts Marketing Insights, a arts show with 107 episodes published.

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  Marketing Insights

  BEAUTY BRAND: What Can Beauty Teach Us About Branding?

  Sep 23, 202625 min

  Beauty may be in the eye of the beholder—but great branding is in the hands of the consumer. In this episode of Marketing Insights , Host Shanita Baraka Akintonde looks beyond the lipstick, lotions, and intricately laced packaging to uncover what the beauty business can teach every marketer about building a memorable brand. Because a beautiful brand doesn't just look good. It communicates something consumers understand and remember. The Podcast class is officially back in session!

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  Marketing Insights

  Earned Media: A Seat at the Table

  Apr 30, 202635 minS0

  <p>Marketing Insights host and Demarquis McIntyre, Pr & Earned Media Strategist at CapitalOne, explore how communications strategy operates when trust is the product. Blending industry insight with personal perspective, they discuss credibility, crisis management, earned media, and the growth needed to develop a strong professional voice.</p>

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  Marketing Insights

  Books, Branding and All Things Business, with guest Kevin Davis

  Mar 2, 202622 minS0

  <p>In this episode of the Marketing Insights Podcast, host <b>Shanita Baraka Akintonde</b> is joined by <b>Kevin Davis</b>, Senior Director of Marketing and Brand Strategy at Erie Family Health Center, for a conversation on how reading, storytelling, and long-form thinking inform effective marketing and business strategy.</p><p>Kevin shares how books influence his approach to branding in trust-driven environments, while Shanita connects those insights to her book, The Front Porch Leader: Great Grand’s Recipe for Success, exploring storytelling as a strategic tool for building credibility, connection, and impact.</p><p>A thoughtful exchange for ma...

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  Marketing Insights

  The Business of Benevolence

  Feb 19, 202618 minS0

  <p>Loyalty isn’t built through points alone—it’s built through respect and relationships.</p><p>In this episode of Marketing Insights, host <b>Shanita Baraka Akintonde</b> explores how global cultures—particularly in hospitality—approach business as a human experience rather than a transactional one. Drawing on personal travel experiences across Mexico and the Caribbean, Shanita explores how authentic hospitality and community-centered vibes create value —and how brands can move beyond programs and promotions to build loyalty that lasts.</p><p>#BrandLoyalty #GlobalMarketing #PurposeDrivenBrands #CustomerExperience #MarketingInsights #ShanitaSpeaks</p><p><b>Podcast Transcript</b></p>

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  Marketing Insights

  The Importance of Storytelling in B2B in the Era of AI

  Nov 24, 202531 minS0

  <p>Welcome to another special edition of Marketing Insights. This episode comes just before the Thanksgiving holiday. Host Shanita B. Akintonde is joined by special guest and B2B expert, Liz Brohan. For just over 30 minutes, the two share B2B business strategies and storytelling snippets underneath tenets from the AI era. Grab your turkey, stuffing, veggie casserole, and lean in for some rich marketing "ear gravy." </p><p><b>Podcast Transcript</b></p>

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