Marketing Rounds

Can healthcare marketers achieve growth, measurement, and compliance all at once?Yes. And this show will prove it.Marketing Rounds is your routine check-up on the state and future of healthcare marketing performance. Over 14 episodes, we go inside conversations with industry-leading marketers who are turning regulation into innovation.You’ll learn how to design privacy-first systems that earn trust and budget, replace attribution guesswork with clarity, and communicate insights that leadership believes in.Because when data is connected, attribution is clear, and compliance is built in from day one, marketing stops being a cost center and starts becoming a strategic driver of growth.

Marketing Rounds is a business podcast hosted by Freshpaint, with 15 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Freshpaint hosts Marketing Rounds, a business show with 15 episodes published.

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  Episode #13

  The Myopia Bet: Inside the Stellest Launch with Matthew Jackson

  May 6, 202637 minS0

  <p>Healthcare marketers launching a brand new product category treat "we can't measure it" as a blocker. Matthew Jackson, Director of Americas - Consumer Media & Digital at EssilorLuxottica, treats it as a puzzle worth solving. In this episode, Matthew shares what it's actually like to launch Stellest — the first FDA market-authorized spectacle lens to slow myopia progression in children — into a market that barely knows the condition exists. He breaks down how you build consumer demand when there's no search intent to capture, why the independent eyecare distribution model creates a measurement black hole, and how his team has stitched toge...

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  Episode #12

  Turning a Compliance Crisis into a Marketing Advantage with Lauren Anderson

  Apr 29, 202639 minS0

  <p>When HHS guidance forced healthcare marketers to rethink online tracking overnight, most scrambled to get back to baseline. Lauren Anderson of Baptist Health did something different. She used the disruption to finally answer the question leadership had always been asking: is our marketing actually driving patient appointments? In this episode, Lauren walks through how she mapped the full conversion journey, exposed the gaps hiding between campaign clicks and scheduled procedures, and built the cross-functional relationships with legal, IS, and finance that made a real attribution solution possible.</p> <p>👉 Check out the actionable guide based on this episode</p> <p>...

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  Episode #12

  Overcoming IT Hurdles to Enhance Marketing Performance with Clint Paul

  Apr 22, 202646 minS0

  <p>💡 Episode Summary</p> <p>Most healthcare marketers treated the 2022 HHS tracking crackdown as a crisis to survive. Clint Paul, Director of Marketing Analytics at Hospital for Special Surgery, treated it as a blank slate. In this episode, Clint shares how a forced compliance reset became a three-year journey to connect siloed data across web analytics, call tracking, and Epic, and ultimately prove that marketing was driving real patient appointments. He breaks down how he built the technical foundation, earned trust with skeptical IT and legal teams with preparedness, and created the cross-functional alignment that made it all possible. </p> <p>👉...

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  Episode #11

  Elevating Behavioral Health Marketing with Limited Budgets with Mari Considine & Cari Burke

  Apr 8, 202641 minS0

  <p>💡 Episode Summary</p> <p>Behavioral health marketers know that outspending private equity-backed competitors isn't an option. But that doesn't mean conceding the market. In this episode, Ray Mina sits down with Mari Considine and Cari Burke of Acenda Integrated Health, to explore how they rebuilt their marketing function into a cross-functional growth engine. They dig into how Acenda shifted from brochures and local referrals to a data-driven, experience-obsessed strategy, why tying every KPI to business outcomes unlocked buy-in that marketing metrics alone never could, and how their Brand Experience Design Lab is closing the gaps between digital promise and in...

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  Episode #10

  Using TV, Radio, and SMS to Crack the Upper Funnel with Neil Walker

  Apr 1, 202640 minS0

  <p>💡 Episode Summary</p> <p>Growth marketers understand they need to move beyond Google search in theory, but execution falters when channels like TV and radio require upfront investment without immediate attribution clarity. In this episode, Neil Walker of Oar Health reveals how he shifted from search-dependent growth to a 70-80% media mix from TV and radio. Neil details the targeting, creative cadence, measurement, and SMS integration required to make upper-funnel channels work in stigmatized healthcare categories where intent simply doesn't exist at scale.</p> <p>👉 Check out the actionable guide based on this episode</p> <p>-------------------</p> <p>⏱️ Episode Ti...

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