Marketing Without Rules

Marketing Without Rules is your go-to podcast for breaking free from the confines of traditional marketing. Hosted by Lewis Vandervalk, this show throws out the rulebook and embraces creativity, boldness, and unconventional thinking. Each episode dives into the uncharted territory of marketing strategies that don’t follow the norm – and that’s exactly the point.From disruptive tactics to real-world examples, interviews with industry rebels, and off-the-wall ideas, the podcast is for anyone tired of playing it safe. Whether you're a marketer, entrepreneur, or business owner, tune in!

Marketing Without Rules is a business podcast hosted by Lewis Vandervalk, with 51 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Lewis Vandervalk hosts Marketing Without Rules, a business show with 51 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #51

  MWR #51 - How AI Phone Assistants Can Capture 60% More Leads for Service Businesses with John Cody

  Dec 23, 202545 minS1

  <p>In this episode of Marketing Without Rules, Lewis Vandervalk sits down with John Cody, founder of Trailblaze AI and Social Spike, who has helped clients add over $20 million in new revenue by solving the critical problem of missed calls and slow response times. </p><p><br></p><p>John shares his entrepreneurial journey from creating nutrition apps in 2012 to launching his agency just weeks before COVID, and how he discovered that even successful marketing campaigns were leaving six figures on the table when businesses couldn't handle the influx of leads. He reveals how Trailblaze AI was born from this p...

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  Episode #50

  MWR #50 - How to Be Unforgettable & What Most Salespeople Get Wrong About Cold Outreach with Dale Dupree

  Dec 19, 202538 minS1

  <p>In this episode of Marketing Without Rules, host Lewis Vandervalk interviews Dale Dupree, the renegade behind the Sales Rebellion who proves that authenticity outperforms tactics every time. </p><p><br></p><p>Dale shares his unconventional journey from heavy metal band frontman to copier salesman to sales coach, revealing how he developed his signature "crumpled letter" strategy after being told to "F off" by a prospect. He discusses his most audacious tactics including exploding toner bottles, empty donut boxes with lipstick-written notes, and foam bricks for "copier repair," explaining how these experiential approaches get prospects calling him back from p...

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  Episode #49

  MWR #49 - What Most Contractors Get Wrong About Scaling (& How to Rebuild) with Greg Wilkes

  Dec 12, 202541 minS1

  <p>In this episode of Marketing Without Rules, host Lewis Vandervalk interviews Greg Wilkes, multi-award-winning construction business coach and author of "Building Your Future." </p><p><br></p><p>Greg shares the raw story of how his successful 7-figure construction business collapsed overnight due to scaling without proper systems, including hiring disasters like an alcoholic employee and a project manager who coached clients to break contracts. After losing everything, Greg rebuilt from zero to 1.5 million in under 12 months using a refined 5-step framework covering planning, marketing, sales conversion, delivery, and scaling. </p><p><br></p><p>He reveals why most co...

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  Episode #48

  MWR #48 - How to Build Million-Dollar Relationships in Demolition with Kevin Wiley

  Dec 5, 202539 minS1

  <p>In this episode of Marketing Without Rules, Lewis Vandervalk sits down with Kevin Wiley, a relationship broker and founder of Demolition Group of America, who has built a multi-million dollar consulting business by mastering the art of face-to-face networking in the construction industry. </p><p><br></p><p>Kevin shares the legendary "donut strategy" passed down from his father, known as "the donut man," who never made appointments but simply showed up at client offices with donuts, leading to deals worth millions of dollars. Kevin reveals how he scaled this approach to build relationships across the country, from walking i...

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  Episode #47

  MWR #47 - How Service Businesses Can Use High-Value Incentives to Stop Competing on Price with John Dwyer

  Nov 25, 202544 minS1

  <p>In this episode of Marketing Without Rules, Lewis Vandervalk sits down with John Dwyer, a direct response marketing expert from Australia who has spent decades helping businesses break free from price-based competition through creative incentive strategies. </p><p><br></p><p>John shares the legendary story of how he convinced Jerry Seinfeld to become the spokesperson for an Australian bank's "get a home loan, get a free vacation" campaign, which resulted in the bank tripling their home loans within the first year while never advertising interest rates. He reveals his "Happy Meal Toy" philosophy; the same principle McDonald's uses w...

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