Massage. Business. Success.

The Massage. Business. Success podcast, hosted by Amy Bradley Radford, focuses on helping massage therapists grow their businesses and improve their skills. It covers topics such as marketing strategies, business management, client retention, and pain management techniques, providing practical advice and insights to help massage therapists succeed in their careers.

Massage. Business. Success. is a health podcast hosted by Amy Bradley Radford, with 41 episodes on record and a Required Pod Score of 80.

Amy Bradley Radford hosts Massage. Business. Success., a health show with 41 episodes published.

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  Massage. Business. Success.

  Manifesting Appointments with a Sharpie

  Sep 29, 202629 min

  What if manifesting a full massage schedule had less to do with hoping more clients showed up and more to do with knowing exactly what you were trying to fill? When I first started my massage practice, I used a paper planner and a Sharpie to mark every appointment I wanted filled. I did not realize it at the time, but that simple habit changed the way I looked at my business. Instead of staring at a blank calendar and wondering where all the clients were going to come from, I had individual appointments I could actually work toward. In this Amy’s Corner episode, I’m talking about what that little Sharpie habit eventually taught me about managing a schedule, keeping a cancellation list and an invitation list, staying proactive even after your practice gets busy, and the difference between putting marketing out into the world and actually working your business. If your schedule feels lighter than you want it to be, this may change the way you look at those empty spaces. Free Referral Resource: 3 Things Your Referral System Needs If you want to go deeper, my  1 CE Referrals class  teaches the full referral system I use to help massage therapists create referrals intentionally instead of simply hoping they happen. Class: Referral Card System Have a question you would like me to answer on an upcoming Q&A episode? Put Your Questions in the Comment Section   TIMESTAMPS 00:00  I Manifested Appointments With a Sharpie 02:20  When an Empty Schedule Starts Talking to You 06:50  Ten Clients vs. Ten Appointments to Fill 08:55  Your Schedule Is Your Business 11:15  Cancellation Lists and Invitation Lists 15:58  Keep Your Foot on the Accelerator 20:36  Making Your Schedule Visible Today 22:42  Proactive Business Building vs. Waiting for Marketing 25:06  Maybe I Was Manifesting After All 27:23  Send Me Your Questions   DO YOU WANT TO WORK WITH AMY?   Fill out this coaching application:   https://forms.gle/8fX1mLawrRTwZ7Xs6   MORE FROM AMY BRADLEY RADFORD: COACHING:   https://www.amybradleyradford.com/coaching WEBSITE:     https://www.amybradleyradford.com/ YOUTUBE:   https://www.youtube.com/@amybradleyradford8414 STORE:   https://2274d0.myshopify.com/ INSTAGRAM:   https://www.instagram.com/amybradleyradford/ LINKEDIN:   https://www.linkedin.com/in/amybradleyradford/ FACEBOOK:   https://www.facebook.com/people/Amy-Bradley-Radford-Massage-Business-Coaching/61556419647184/ ALIGN ESSENTIAL OILS:   https://www.amybradleyradford.com/align-oils

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  Massage. Business. Success.

  What Actually Works in Massage Therapy Marketing? with Paige Rowberry

  Sep 22, 202638 min

  Are you marketing your massage business — or are you simply doing more marketing activities? There is a difference. For Episode 41, I'm bringing back my friend Paige Rowberry. Paige works professionally in marketing, she's also a massage therapist, and she was one of the people who pushed me to finally start this podcast almost two years ago. What makes her perspective so interesting is that although Paige understands ads, social media, Reels, email lists, funnels, metrics, and modern marketing, she didn't use most of those things to build her massage clientele. She built her practice through word of mouth. In this conversation, we talk about what your brand actually is when you're a massage therapist, why your client experience becomes part of your marketing, the difference between creating awareness and actually creating appointments, and why getting out from behind your phone and meeting real people still matters in a hands-on profession. We also talk about follow-up — because sometimes someone has already told you they want what you offer. The next step isn't another Instagram post. The next step may simply be inviting them to schedule. If you're staring at openings in your calendar and wondering which marketing strategy you're supposed to try next, start here. TIMESTAMPS 00:00 Welcome back, Paige Roberry 02:45 Why marketing feels more complicated than it is 03:25 What your massage therapy brand really includes 09:47 Two reasons clients look for another massage therapist 11:13 Why the client experience is marketing 18:36 Ads, Reels, email lists and marketing funnels 21:20 How a marketer built her massage practice through referrals 24:39 The fear of being seen 26:39 Where to focus when your schedule has openings 29:03 Why following up isn't being pushy 32:30 Decide how many clients you actually want Paige Rowberry Manifestation Coach: @paige.rowberry paigerowberry@outlook.com   READY TO GROW YOUR MASSAGE BUSINESS? FREE RESOURCE PDF:   Earn More Without Working More COURSE & WORKBOOK:   Maximize Your Massage Business WANT TO WORK WITH AMY? https://www.amybradleyradford.com/coaching     MORE FROM AMY BRADLEY RADFORD WEBSITE:   https://www.amybradleyradford.com/ YOUTUBE:   https://www.youtube.com/@amybradleyradford8414 STORE:   https://2274d0.myshopify.com/ INSTAGRAM:   https://www.instagram.com/amybradleyradford/ LINKEDIN:   https://www.linkedin.com/in/amybradleyradford/ FACEBOOK:   https://www.facebook.com/people/Amy-Bradley-Radford-Massage-Business-Coaching/61556419647184/ ALIGN ESSENTIAL OILS:   https://www.amybradleyradford.com/align-oils  

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  Massage. Business. Success.

  Have You Reached Your Limit—or Just the Limit of What You Know?

  Sep 15, 202619 min

  Maybe I should just get a job. It's a thought that runs through the minds of a lot of self-employed massage therapists—but what are you actually looking for when you think about leaving? More security? A predictable paycheck? Retirement? Time off? A way to earn more without asking your body to do more? In Episode #40, Amy looks at what happens when a massage therapist becomes successful enough to fill the schedule but doesn't know what comes next. Through real coaching examples and her own experience, Amy explores how to read the behavior of your business instead of simply copying somebody else's tactic, why raising prices doesn't work just because you want more money, and how to intentionally increase the value of what you offer. She also shares why she once left self-employment for the security of a paycheck—only to discover that she could replace that income through massage in a fraction of the time. This episode is also about something massage therapists don't always give themselves permission to recognize: the value that has accumulated in your hands through years of practice, experience, mistakes, learning, and caring for people. You have agency over your own value. And you may not have reached the limit of massage at all. You may have simply reached the limit of what you currently know how to build. TIMESTAMPS: 00:00 — Maybe I should just get a job? 02:24 — The $5 price increase that backfired 04:43 — Learn to read what your business is telling you 07:11 — You can increase your value on purpose 08:15 — Why the paycheck felt safer 09:35 — The $10 realization 12:20 — My value wasn't standing still. I was. 16:38 — You have agency over your own value   RESOURCES FROM THIS EPISODE FREE RESOURCE: Earn More Without Working More COURSE & WORKBOOK: Maximize Your Massage Business WANT TO WORK DIRECTLY WITH AMY? Learn more about coaching   MORE FROM AMY BRADLEY RADFORD WEBSITE: amybradleyradford.com YOUTUBE: Amy Bradley Radford on YouTube INSTAGRAM: @amybradleyradford

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  Massage. Business. Success.

  PPS Episode 3: Mapping — How Do You Know Your Massage Worked?

  Sep 8, 202654 min

  If you work with clients who come to you because they're in pain, how do you really know whether the massage you just gave worked?   A client can get off your table and tell you they feel better. Your hands may tell you the tissue changed. Their range of motion may improve. But what actually happened to the pain they came in with—and did that change last? In this PPS episode, Amy shares the process that eventually led her to start mapping pain before and after massage. What began as a simple way to measure change became one of the tools that helped her see repeating pain relationships, develop her four-point pain marker, explore scar tissue and bilateral assessment, and eventually build Pain Patterns & Solutions. You'll also hear why Amy says pain is information, not an invitation , how she began using pain as a clue rather than automatically treating where someone hurt, and why mapping can be useful no matter what type of pain-management bodywork you practice. You do not need to know PPS to start using this. Amy is making the pain map she uses available as a free download, along with simple directions and examples so you can begin experimenting with mapping in your own treatment room. Download the free Pain Mapping Tool: PPS Pain Mapping Guide TIMESTAMPS 00:00 Who this episode is for 04:40 Why Amy wanted a way to measure massage outcomes 09:23 When better posture didn’t mean less pain 11:45 Trigger points and learning to get specific about pain 16:30 How body charts became pain maps 23:41 Red pain, blue treatment, and seeing what changed 28:21 Why “I feel better” wasn’t enough 30:41 The four-point PPS pain marker 35:30 Bilateral assessment and looking beyond muscles 40:13 How mapping grew into Pain Patterns & Solutions 44:44 How to start mapping your own clients 51:55 Free mapping download and what’s next with PPS    FREE RESOURCE PDF : Earn More Without Working More  COURSE & WORKBOOK: Maximize Your Massage Business DO YOU WANT TO WORK WITH AMY? Fill out this coaching application: https://forms.gle/8fX1mLawrRTwZ7Xs6   MORE FROM AMY BRADLEY RADFORD: COACHING: https://www.amybradleyradford.com/coaching WEBSITE:   https://www.amybradleyradford.com/ YOUTUBE: https://www.youtube.com/@amybradleyradford8414 STORE: https://2274d0.myshopify.com/ INSTAGRAM: https://www.instagram.com/amybradleyradford/ LINKEDIN: https://www.linkedin.com/in/amybradleyradford/ FACEBOOK: https://www.facebook.com/people/Amy-Bradley-Radford-Massage-Business-Coaching/61556419647184/ ALIGN ESSENTIAL OILS: https://www.amybradleyradford.com/align-oils

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  Massage. Business. Success.

  What Kind of Massage Therapist Do You Want to Become?

  Sep 1, 202641 min

  Professional growth in massage therapy doesn't always mean climbing higher, collecting another certification, adding more clients, or working more hours. Sometimes growth means going deeper—becoming more intentional about your skills, your professionalism, the experience you create for your clients, and the value of every hour you choose to work. In this episode, Amy explores what happens after your schedule is full and your business is doing “fine,” but you know there could be more. She talks about the fear that can keep therapists from making changes, the many different directions a massage career can grow, and why raising your professional standards can ultimately change both the client experience and your income. You'll also hear a practical example of what “work smarter, not harder” can actually mean for a massage therapist—including how increasing the value of the hours you're already working could create significantly more annual income without adding more massages to your schedule. If you know you want something to change but aren't quite sure what needs to change, this episode will help you start looking at your business differently. Free Resource: Download Earn More Without Working More  here or  from the link in the show notes and start exploring how your existing working hours can better support you. Maximize Your Massage Business: Amy also shares how the class grew out of the process she repeatedly used with coaching clients—and how the accompanying workbook lets you work through those same questions using your own numbers, schedule, prices, and income goals. TIMESTAMPS 00:00 — What Kind of Therapist Do You Want to Become? 02:11 — What If Growth Means Going Deeper? 04:31 — Your Schedule Is Full. Now What? 08:30 — When “Fine” Keeps You From Changing 14:55 — There Is More Than One Way to Grow 20:55 — Leveling Up the Client Experience 27:57 — What Does Working Smarter Actually Mean? 30:15 — Increasing the Value of Your Hour 35:30 — Growth Requires Change 37:00 — When You Don't Know What to Do Next 39:25 — Becoming the Therapist You Want to Be   FREE RESOURCE PDF : Earn More Without Working More  COURSE & WORKBOOK: Maximize Your Massage Business DO YOU WANT TO WORK WITH AMY?  Fill out this coaching application: https://forms.gle/8fX1mLawrRTwZ7Xs6   MORE FROM AMY BRADLEY RADFORD: COACHING: https://www.amybradleyradford.com/coaching WEBSITE:    https://www.amybradleyradford.com/ YOUTUBE:  https://www.youtube.com/@amybradleyradford8414 STORE:   https://2274d0.myshopify.com/ INSTAGRAM:   https://www.instagram.com/amybradleyradford/ LINKEDIN: https://www.linkedin.com/in/amybradleyradford/ FACEBOOK:   https://www.facebook.com/people/Amy-Bradley-Radford-Massage-Business-Coaching/61556419647184/ ALIGN ESSENTIAL OILS:   https://www.amybradleyradford.com/align-oils  

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