Massage. Business. Success.

The Massage. Business. Success podcast, hosted by Amy Bradley Radford, focuses on helping massage therapists grow their businesses and improve their skills. It covers topics such as marketing strategies, business management, client retention, and pain management techniques, providing practical advice and insights to help massage therapists succeed in their careers.

Massage. Business. Success. is a health podcast hosted by Amy Bradley Radford, with 35 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Amy Bradley Radford hosts Massage. Business. Success., a health show with 35 episodes published.

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  Massage. Business. Success.

  You Are the CEO of Your Massage Business

  Aug 4, 202642 min

  Most massage therapists don't struggle because they aren't talented.   They struggle because no one ever taught them how to think like the owner of a business. In this episode, Amy explores one of the biggest mindset shifts every massage therapist must make: the difference between working in your business and leading your business. You'll learn why so many therapists unknowingly become employees inside businesses they own, how to recognize the habits that keep you stuck, and what it really means to wear the CEO hat. Inside this episode you'll discover: • Why ownership feels heavy—and why that's normal • The four employee habits that quietly limit business growth • Why working harder isn't the same as building a better business • How one weekly CEO Hour can completely change your direction • Why systems reduce stress and create momentum • The difference between your professional identity and your personal identity If you've ever felt overwhelmed, disorganized, or wondered why your business isn't moving forward despite working incredibly hard, this episode is for you. Because you're already the CEO. The only question is whether you've been wearing the hat. Timestamps   00:00 Welcome 00:40 The CEO Mindset 04:30 The Weight of Ownership 07:00 Wearing Different Hats 10:00 Why We Think Like Employees 11:30 Employee Habit #1 — My Work Ends When My Clients Leave 14:00 The CEO Hour 16:00 Employee Habit #2 — I'll Just Work More 19:00 The Power of the Hour 21:00 Employee Habit #3 — I'll Get To It Tomorrow 24:00 Three Goals Create Momentum 26:00 Employee Habit #4 — My Business Will Eventually Get Organized 29:00 PPS Principle: Fighting vs. Healing 32:00 Personal vs Professional Identity 36:00 Taking the CEO Hat Off 38:00 One Question to Ask Yourself This Week   Do you want to work with Amy as your coach? Fill out this coaching Application: https://forms.gle/8fX1mLawrRTwZ7Xs6 Discover Your Value Free PDF   MORE FROM AMY BRADLEY RADFORD: Coaching: https://www.amybradleyradford.com/coaching Website:    https://www.amybradleyradford.com/ Amy Bradley Radford YouTube Channel: https://www.youtube.com/@amybradleyradford8414 Store: https://2274d0.myshopify.com/ Instagram https://www.instagram.com/amybradleyradford/ LinkedIn: https://www.linkedin.com/in/amybradleyradford/ Facebook https://www.facebook.com/people/Amy-Bradley-Radford-Massage-Business-Coaching/61556419647184/ Align Essential Oils: https://www.amybradleyradford.com/align-oils  

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  Massage. Business. Success.

  The Map I Wish I'd Had: The Story Behind The Massage Business Method

  Jul 28, 202643 min

  How does a massage therapist become a business coach... without ever planning to? In this personal episode, Amy shares the story behind her journey—from teaching continuing education classes, to coaching massage therapists around the world, to discovering something much bigger than she ever expected. What started as individual conversations about referrals, pricing, schedules, repeat clientele, and business systems slowly revealed a pattern. Over time, Amy realized successful massage businesses don't grow randomly—they grow by solving the right problems at the right time. This episode is the origin story of The Massage Business Method —the framework that has quietly been developing over thirty years of practice, teaching, coaching, and now podcasting. If you've ever wondered: Why building a massage business feels so overwhelming... Why business advice sometimes doesn't seem to fit... Or how to build a business that supports your life instead of consuming it... This episode is for you. You'll also hear why Amy completely rebuilt her Maximize Your Massage Business class from the ground up—and why she now calls it "the map I wish someone had handed me when I graduated massage school." In this episode you'll learn: How coaching changed the way Amy thinks about business Why every massage business grows through predictable stages The connection between pricing, referrals, retention, scheduling, and systems How The Massage Business Method was discovered Why your business should support your life—not the other way around. Learn more:  https://www.amybradleyradford.com/ TIMESTAMPS 00:00 Welcome 01:05 How I Accidentally Became a Business Coach 04:20 The Pattern Every Massage Business Follows 10:55 Why Business Advice Doesn't Always Work 13:15 Building My First Business Class 17:20 Why I Started This Podcast 20:15 What Podcasting Taught Me 26:50 Every Class Started With My Own Problem 29:45 Discovering The Massage Business Method 33:45 Rebuilding Maximize Your Massage Business 37:00 Where the Podcast Is Going Next     OFFERS MENTIONED: Maximize Your Massage Business Course and Workbook:  https://www.amybradleyradford.com/revenue   MORE FROM AMY BRADLEY RADFORD: Do you want to work with Amy? Fill out this coaching Application: https://forms.gle/8fX1mLawrRTwZ7Xs6 Coaching information: https://www.amybradleyradford.com/coaching Website:    https://www.amybradleyradford.com/ Amy Bradley Radford YouTube Channel: https://www.youtube.com/@amybradleyradford8414 Store: https://2274d0.myshopify.com/ Instagram https://www.instagram.com/amybradleyradford/ Facebook https://www.facebook.com/people/Amy-Bradley-Radford-Massage-Business-Coaching/61556419647184/ Align Essential Oils: https://www.amybradleyradford.com/align-oils  

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  Massage. Business. Success.

  Why Success Requires a Different Way of Thinking With Shelle Hagan

  Jul 21, 20261h 16m

  Graduating from massage school is exciting—but for many therapists, it's also where the biggest surprises begin. In this conversation, Amy Bradley Radford sits down with educator, school owner, business owner, and industry leader Shelle Hagen to explore what really happens after graduation and why technical skill alone isn't enough to build a thriving massage career. Together they discuss the gap between expectations and reality, why so many therapists struggle to build momentum, how confidence affects business success, and why changing your thinking is often the first step toward changing your results. Whether you're a brand-new graduate or a seasoned therapist looking to grow, this episode will challenge the way you think about success, business ownership, mentorship, customer service, and lifelong learning. In this episode you'll discover: Why graduation is only the beginning The biggest mindset shift successful therapists make Why passion alone isn't enough How confidence and consistency build successful businesses The importance of mentorship and coaching Practical ideas for attracting and retaining more clients Why collaboration—not competition—strengthens our profession If you've ever wondered why your career isn't growing the way you hoped, this conversation may help you see your next step in a completely different way. TIMESTAMPS 00:00 Introduction   01:00 Meet Shelle Hagen 05:35 The Gap Between Graduation and Reality 12:25 Expectations vs. Reality 17:00 What Work Ethic Really Means 22:00 Working Your Schedule 25:00 Why Waiting Doesn't Build a Business 31:20 Customer Service Still Matters 36:45 Coaching & Mentorship 44:00 Confidence Builds Successful Therapists 52:40 What Successful Therapists Have in Common 58:00 Changing the Way You Think 1:04:20 CoreStones 1:07:30 Massage Marketplace 1:13:15 Final Thoughts   OFFERS MENTIONED: www.corestonemassage.com   www.massagemp.com  ( Product code for Corestone discount on this site) MORE FROM AMY BRADLEY RADFORD: Do you want to work with Amy? Fill out this coaching Application: https://forms.gle/8fX1mLawrRTwZ7Xs6 Coaching: https://www.amybradleyradford.com/coaching Website:    https://www.amybradleyradford.com/ Amy Bradley Radford YouTube Channel: https://www.youtube.com/@amybradleyradford8414 Store: https://2274d0.myshopify.com/ Instagram https://www.instagram.com/amybradleyradford/ Facebook https://www.facebook.com/people/Amy-Bradley-Radford-Massage-Business-Coaching/61556419647184/ Align Essential Oils: https://www.amybradleyradford.com/align-oils

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  Massage. Business. Success.

  PPS Episode 1: Learning to See the Body Differently

  Jul 13, 202650 min

  For years, people have asked me one question:   "Amy, what exactly is Pain Patterns & Solutions?" I finally realized I couldn't answer that by teaching techniques. Before I could explain what PPS is, I needed to explain why it exists. In this first episode of a new monthly PPS series, I'm taking you back to the beginning of my journey—back to the questions that changed the way I see the body, the clients who challenged everything I thought I knew, and the observations that eventually became Pain Patterns & Solutions. This isn't a lesson in scar tissue or mapping. It's an invitation to begin seeing the body differently. If you've ever wondered why pain keeps returning, why some clients respond beautifully while others don't, or why your hands sometimes tell you something your education can't quite explain, this conversation is for you. My hope isn't that you leave understanding PPS. My hope is that you leave asking better questions. In this episode you'll learn: Why I waited more than 30 years to tell my story The two experiences that forever changed how I observe the body Why curiosity became the foundation of PPS The biggest difference between traditional massage and PPS Why recurring pain led me to ask different questions How one client completely changed the direction of my career   TIMESTAMPS 00:00 Welcome 00:37 Why I'm finally telling the story of PPS 07:32 What is Pain Patterns & Solutions? 08:10 The Magic Eye story: learning to see differently 09:17 Drawing the air around the chair: negative space and observation 12:17 Why PPS works over different tissue than traditional massage 14:36 Curiosity, learning to see, and the "I see it" moment 17:30 The rhomboid and IT band client that changed everything 24:00 The journey from observations to mapping 30:55 The body is communicating—learning a different conversation 33:14 The continuing education class that changed my career 38:10 The question that changed everything: Why does pain come back? 40:28 Physics, balance, and the client who taught me about force 45:13 What's coming next on YouTube 47:36 PPS, business, and universal principles 49:31 Closing thoughts   Amy Bradley Radford YouTube Channel https://www.youtube.com/@amybradleyradford8414 Do you want to work with Amy? Fill out this coaching Application: https://forms.gle/8fX1mLawrRTwZ7Xs6   MORE FROM AMY BRADLEY RADFORD: Coaching: https://www.amybradleyradford.com/coaching Website:    https://www.amybradleyradford.com/ Store: https://2274d0.myshopify.com/ Instagram https://www.instagram.com/amybradleyradford/ Facebook https://www.facebook.com/people/Amy-Bradley-Radford-Massage-Business-Coaching/61556419647184/ Align Essential Oils: https://www.amybradleyradford.com/align-oils  

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  Massage. Business. Success.

  Every Stage of Your Career Asks You to Think Differently

  Jul 6, 202651 min

  When we graduate from massage school, we expect our career to grow as our skills improve. But what many of us discover is that every stage of our career asks something different of us. In this deeply personal episode, I share the lessons I wish someone had taught me during those first few years when I was trying to make sense of massage therapy, business, confidence, professionalism, and what it truly means to build a successful career. You'll hear the stories behind some of the biggest turning points in my own journey—from questioning my value as a new therapist to rebuilding after COVID, discovering the power of curiosity, and realizing that success isn't about arriving at a destination. It's about continuing to grow into the professional you're meant to become. Whether you work in a spa, a medical practice, a private office, or you're just beginning your career, I hope this conversation encourages you to stop seeing confusion as failure and begin seeing it as an invitation to think differently. In this episode you'll learn: • Why every stage of your career requires a different way of thinking • The difference between learning techniques and becoming a professional • How curiosity can become one of your greatest career assets • Why burnout and outgrowing your current career aren't always the same thing • How to build a career that reflects who you're becoming—not just what you've already accomplished If you've ever wondered whether you're on the right path, this episode is for you. TIMESTAMPS 00:00 – Introduction   00:38 – Why Graduation Is Only the Beginning 08:00 – Learning the Craft: Confidence Comes One Client at a Time 12:25 – From Giving Massages to Creating Experiences 17:15 – Professionalism Is an Experience, Not a Credential 18:00 – Curiosity Changed My Career 22:00 – Burnout… or Have You Outgrown Your Career? 26:35 – The Story of Losing My Business During COVID 31:10 – Purpose Doesn't Disappear—The Delivery System Changes 33:20 – How COVID Completely Changed PPS 40:15 – Success Isn't a Destination 42:45 – Building a Career That Lasts 45:10 – Better Questions Lead to Better Thinking 47:20 – Why I Continue Teaching Massage Therapists 49:30 – Next Week: The Beginning of PPS   OFFERS:  The Ultimate Coaching Package on sale  (Reg. $1700) Now $997 until August 15th 2026 Finding Your Value PDF      MORE FROM AMY BRADLEY RADFORD: Coaching: https://www.amybradleyradford.com/coaching Website:    https://www.amybradleyradford.com/ Store: https://2274d0.myshopify.com/ Instagram https://www.instagram.com/amybradleyradford/ Facebook https://www.facebook.com/people/Amy-Bradley-Radford-Massage-Business-Coaching/61556419647184/

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