Master B2B Friday 15

Each Friday Master B2B founders Andy Hoar and Brian Beck take a quick 15 minute spin around the world of B2B eCommerce, with their take on breaking news and lively conversations about the most pressing topics facing manufacturers, distributors and brands selling online.

Master B2B Friday 15 is a technology podcast hosted by Master B2B, with 100 episodes on record and a Required Pod Score of 80.

Master B2B hosts Master B2B Friday 15, a technology show with 100 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

• 

  Episode #147

  Turning Data into Dollars in Agentic Commerce

  Sep 25, 202621 min

  Andy Didyk, CEO of Ntara, joins Andy and Brian to preview an upcoming Shoptalk Fall session on turning data into dollars in the age of agentic commerce. Only 44% of B2B marketers have the data infrastructure to support AI, and new research from Ntara found that while 79% of manufacturers have a C-suite mandate to implement AI, only 7% say their systems are actually ready. Andy Didyk breaks down why the real gap is organizational, and what it takes to give AI engines the structured product data they need to actually recommend you.

  ListenShow Notes
• 

  Episode #146

  What new payment types are B2B companies using?

  Sep 24, 202622 min

  Credit terms are the default way B2B companies buy, and 72% of buyers prefer them, but the process behind them is still stuck in manual invoicing. John Jakobe, VP of Commercial Strategy at TreviPay, joins Andy and Brian to preview an upcoming discovery stage session at Shoptalk Fall on new payment types in B2B.

  ListenShow Notes
• 

  Episode #145

  Where AI Agents Are Working in B2B eCommerce...and Why

  Sep 18, 202622 min

  Jon Feldman, Product Marketing Director at Salesforce Agentforce Commerce, joins Andy and Brian to discuss where are AI agents actually working in B2B commerce, and why? Andy makes the case, drawn from his book Bot to Bot , that the real B2B AI opportunity isn't the flashy front end everyone talks about, it's the "middle miles": pricing, quoting, availability, and order management happening behind the scenes. Jon breaks down how Salesforce's AgentForce is already being used for catalog merchandising and weather-aware order routing, and where agent-to-agent negotiation is headed next.

  ListenShow Notes
• 

  Episode #144

  See It, Order It, Deliver It: Earning Repeat Business in B2B

  Sep 11, 202621 min

  Andrej Maihorn, Head of B2B Product Marketing at Kibo Commerce, joins Andy and Brian to dig into a real gap in B2B: buyers say they want to stick with their existing suppliers, but a lot of them don't. Andrej breaks down what it actually takes to close that gap, from inventory visibility before checkout to order routing to holding your promised delivery date, and why unifying order management with your eCommerce platform matters more than most companies realize.

  ListenShow Notes
• 

  Episode #143

  A GEO Deep Dive - Are LLMs Recommending Your Brand?

  Aug 28, 202627 min

  This week Andy and Brian bring on Michael Schenck the Senior Product Manager at luxury rug company Jaipur Living to talk about how to get found by LLMs. This conversation goes deep - it's perfect if you want to learn concrete, practical ways to improve how your brand shows up in LLMs. Michael also wrote a paper about this topic that everyone should read - you can download it here .

  ListenShow Notes

Recent guests on Master B2B Friday 15. Study who booked and why before you pitch.

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.