Master The Media

Hosted by award-winning media dietitian and founder of Master the Media, Amy Gorin, this podcast empowers healthcare professionals to break into the media spotlight and land high-paying brand partnerships. Whether you're a dietitian, physician, therapist, or simply curious about media strategy, this show will teach you how to amplify your message, grow your income, and make a lasting impact. Each episode delivers actionable strategies, industry insights, and real talk about what it takes to get featured in top-tier outlets and earn multi-figure brand deals... without burning out. Amy shares her personal experience (including how she earned $262K in one year through partnerships alone), and brings on top experts to help you navigate the ever-changing media and brand landscape with confidence. If you're ready to grow your visibility, your voice, and your revenue, this podcast is your go-to guide. Welcome to the Master the Media community.

Master The Media is a business podcast hosted by Unknown Host, with 0 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts Master The Media, a business show with 0 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Master The Media

  How Media Dietitians Can Earn a Second Salary With Brand Partnerships with Umo Callins | EP 58

  Aug 18, 202628 min

  Have you ever wondered what it actually takes to go from taking a few local media opportunities to working with major brands? In this episode of the Master the Media Podcast, Amy Gorin talks with sports dietitian and entrepreneur Umo Callins about how her media career grew over time. Umo shares how she got her start with local TV and radio, why she decided to pursue brand partnerships more seriously, and what she has learned from working both on camera and behind the scenes. She also talks about the value of media training, how brand work has helped grow her businesses, and the income potential that can come with these opportunities. Most of all, Umo encourages dietitians and other health professionals to figure out what they are good at, start where they are, and give media a try. Umo Callins is a board-certified sports dietitian and fitness coach with over 15 years of experience working with athletes, teams, and active individuals. She is the co-owner of 180Physique Athletics, a sports performance facility, and the founder and CEO of Well Rooted Health and Nutrition, a group practice offering individualized and corporate nutrition services. She specializes in bridging the gap between performance nutrition and everyday wellness, and is a media dietitian and brand spokesperson featured on TV, radio, and in digital media. As a mom of three, she brings a grounded, real-world perspective to how nutrition fits into busy, active lives. Connect with Umo: Website: https://wellrootedhn.com/ LinkedIn: https://www.linkedin.com/in/umo-callins-ms-rd-cssd-cpt/ Instagram: https://www.instagram.com/sassy.sports.dietitian Tune in: Hot Tea with Umo and Bri Attend this FREE masterclass on How to Build a $50K Brand Bundle Strategy on August 26, 2026: https://masterthemedia.co/masterclass/ Episode highlights: (0:00) Intro (1:35) Umo’s background in sports nutrition, fitness, and business (3:14) How she got started with local media (5:08) Why she wanted to work with brands (5:56) Behind-the-scenes consulting opportunities (7:08) TV, social media, speaking, and brand partnerships (8:23) Umo’s favorite brand partnerships and sponsored trips (11:30) Advice for dietitians who want to get started (12:33) Why media training is so important (15:01) Umo’s experience with Master the Media (17:16) Working with Impossible Foods and Doctor’s Best (19:49) Income potential for media health professionals (21:11) Using her fitness studio for unique partnerships (25:04) Umo’s encouragement for anyone considering media work (26:15) Where to find Umo online (27:24) Outro Support the show Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569 Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623 If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

  ListenShow Notes
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  Master The Media

  What It Really Takes to Become a Media Dietitian with Keri Gans | EP 57

  Aug 11, 20261 hour

  What does it really take to build a media career that lasts for decades, even when social media, technology, and the rules keep changing? Registered dietitian and longtime media expert Keri Gans joins Amy Gorin to share how networking, strong relationships, and staying open to opportunity helped shape her career. Keri talks about landing major media appearances and brand partnerships, knowing when to say yes and when to walk away, and why being a trusted expert matters more than having a huge following. She also shares practical tips for responding to reporters, giving stronger quotes, preparing for TV interviews, charging for your expertise, and choosing brands you truly believe in. It’s a fun, honest conversation packed with lessons for dietitians who want to grow their media presence and build a career on their own terms. Keri Gans is a nationally recognized registered dietitian nutritionist, author of The Small Change Diet, and host of The Keri Report podcast. With more than two decades of experience in media, Keri has built a career as a trusted nutrition expert and spokesperson. Her advice has been featured in more than 1,000 articles and across major outlets, including Good Morning America, Dr. Oz, Fox Business, and U.S. News & World Report. She has also worked with numerous brands as a spokesperson and previously served as a national spokesperson for the Academy of Nutrition and Dietetics. Connect with Keri: Website: https://kerigansny.com/ LinkedIn: https://www.linkedin.com/in/kerigans/ IG: https://www.instagram.com/kerigans/?hl=en Grab a copy: https://www.amazon.com/Small-Change-Diet-Thinner-Healthier Tune in: The Keri Report Podcast Attend this FREE masterclass on How to Build a $50K Brand Bundle Strategy on August 26, 2026: https://masterthemedia.co/masterclass/ Episode highlights: (0:00) Intro (1:28) Who is Keri Gans? (6:08) How networking built Keri’s media career (12:09) Why new media experts should make themselves available (15:07) Memorable media opportunities and brand partnerships (24:09) Knowing your worth and when working for free makes sense (28:35) Keri’s best tips for media interviews (30:17) Lighting, backgrounds, and looking professional on camera (36:11) Adding yoga to her brand and finding new opportunities (39:47) Adapting to social media, AI, and changes in the industry (43:30) When to turn down a brand partnership (47:22) How dietitians can help brands create accurate messaging (55:20) Today’s key takeaway (58:16) Where to find Keri (59:18) Outro Support the show Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569 Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623 If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

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  Master The Media

  Is Substack Worth It? How to Grow Your Audience and Get Noticed with Nichole Aksamit | EP 56

  Aug 4, 202630 min

  What if sharing your ideas online could feel simpler, more personal, and actually fun again? In this episode, Amy Gorin talks with Nichole Aksamit, former editor-in-chief of Allrecipes magazine and creator of The Thick Thrift Diaries. Nichole shares why she started a Substack, how she grew her audience, and what makes the platform feel different from traditional blogs and email newsletters. They talk about free and paid subscriptions, building a loyal community, getting found through search, and using Substack to connect with readers, journalists, and other creators. Nichole also offers honest advice for anyone who wants to start but feels unsure. Her biggest reminder is simple: choose a topic you care about, give it a try, and let success look like whatever feels meaningful to you. Nichole Aksamit is a writer, editor, and media professional with more than 20 years of experience in newspapers, cookbook publishing, national magazines, and global websites. She is the former editor-in-chief of Allrecipes magazine and now works as a freelance writer and editor on cookbooks, memoirs, and national media projects. Nichole is also the creator of The Thick Thrift Diaries, a Substack focused on plus-size thrifting, personal style, and secondhand fashion. She also serves as a Master the Media instructor, helping healthcare professionals strengthen their soundbites and freelance writing pitches. Connect with Nichole: Substack: https://substack.com/@nicholeaksamit Instagram: https://www.instagram.com/nichole_aksamit/ Attend this FREE masterclass on How to Build a $50K Brand Bundle Strategy on August 26, 2026: https://masterthemedia.co/masterclass/ Episode highlights: (0:00) Intro (2:12) Meet Nichole Aksamit (3:22) Why she and more people choose Substack (5:33) How she launched and grew (7:16) Why Substack is easy to discover (9:26) Free and paid subscriptions (12:15) Building authority and getting media attention (14:01) Paid subscriber perks (16:30) How readers find your Substack (19:45) Tips for getting started (21:33) Substack versus email platforms (26:01) A more personal view of success (27:47) Nichole’s final advice (28:29) Where to find and learn more about Nichole (29:44) Outro Support the show Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569 Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623 If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

  ListenShow Notes
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  Master The Media

  How She 5X’d Her Income With High-Paying Brand Deals with Jamie Hess | EP 55

  Jul 28, 202637 min

  What if the things you already do every day could lead to your next brand deal? In this episode, Amy talks with Jamie Hess, a QVC host, speaker, author, coach, and former PR executive who knows both sides of brand partnerships. Jamie shares how she left corporate life, grew her income through creative campaigns, and learned to see value in everyday moments, from vacations and podcast episodes to TV appearances and book launches. She also explains why you do not need a huge following to get paid. Your story, skills, network, ideas, and access can all matter. Jamie offers practical examples of brand packages that worked, plus honest advice on setting clear expectations, delivering strong results, and building partnerships that last. Jamie Hess is a QVC host, keynote speaker, author, podcast host, coach, and former PR executive with 17 years of experience working with major global brands. After leaving corporate life, she built a successful career through media, speaking, content creation, and high-value brand partnerships. Jamie is the host of the Gratitudeology Podcast, the creator of the Brand Ninja coaching program, and the author of The Gratitude Shift. She also openly shares her recovery story and encourages others to believe that lasting change is possible. Through her work, Jamie helps people build confidence, create meaningful opportunities, and use their skills, stories, and platforms to grow. Connect with Jamie: Website: https://meetjamiehess.com/ Instagram: https://www.instagram.com/jamiehess/ Pre-order her book now: https://amzn.to/4oN9H51 Grab Amy’s free pricing guide: https://masterthemedia.co/pricing Episode highlights: (0:00) Intro (1:39) Jamie’s PR career and move into influencing (5:24) Recovery, confidence, and rebuilding her life (9:28) Daily anchors and non-negotiable routines (13:41) Leaving corporate life and growing brand income (15:43) Creating a pandemic sponsorship package (17:12) The “party in a box” brand campaign (21:32) Viewing everyday life as product placement (23:19) Deliverables, timelines, and professional execution (24:08) High-value podcast sponsorship packages (28:49) Selling your skills, network, and access (32:19) Monetizing unpaid media appearances (35:07) Jamie’s book, coaching course, and contact details (36:39) Outro Support the show Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569 Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623 If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

  ListenShow Notes
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  Master The Media

  How to Make Your Website Convert and Land More Brand Deals with Ansley Fones | EP 54

  Jul 21, 202648 min

  Could a few simple website changes help you land more clients, media opportunities, and brand partnerships? In this episode, Amy Gorin sits down with web designer Ansley Fones to talk about what actually makes a website work. They cover clear messaging, strong calls to action, easy-to-use menus, professional photos, and the value of knowing your conversion rate. Ansley also explains where to place your media kit, how to use freebies without overwhelming visitors, and why your homepage should quickly tell people what you do, who you help, and how they can work with you. They also share a helpful reminder about AI-written copy: use it as a tool, but make sure your real voice still comes through. The biggest takeaway is simple. Your website does not need to be perfect. It just needs to be clear, useful, and live. Ansley Fones is a web designer and developer who helps women in the health and wellness space build websites that are both beautiful and practical. She works closely with small business owners to create clear, user-friendly websites that support their goals, from attracting new clients to booking speaking opportunities and brand partnerships. Ansley also helps professionals improve their media kits so they look polished and credible. With a thoughtful, down-to-earth approach, she focuses on making websites easier to use, easier to understand, and more effective for business growth. She believes a website does not need to be perfect to make an impact. It simply needs to be clear, helpful, and ready to share with the world. Connect with Ansley: Website: http://ansleyfones.com How to Land Your First (or Next) Brand Partnership in 30 Days: https://masterthemedia.co/bps-masterclass/ Episode highlights: (0:00) Intro (3:29) Why a useful website matters more than a pretty one (7:20) How a website can support your income (8:56) Tracking visitors and conversions (15:15) What to include at the top of your homepage (18:23) Building a clear and welcoming homepage (23:08) Why your name, location, and photo matter (27:04) Keeping your website menu simple (31:31) The best place for your media kit (33:04) Using pop-ups and freebies well (38:13) Keeping your voice when using AI (43:02) Why it is better to publish than wait (45:38) Where to find and learn more about Ansley (46:47) Outro Support the show Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569 Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623 If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

  ListenShow Notes

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