
Episode #338
Why Your School’s Instagram Should Be a Trophy Case with Robert Chapman
Robert Chapman believes your school’s Instagram should be a “trophy case.” Discover how this simple mindset helps Clinton Public Schools consistently celebrate students, staff, and the everyday moments that make their district special. You don’t need to chase the algorithm to grow your Instagram. Robert shares how Clinton Public Schools built an audience of more than 5,000 followers by intentionally showing families what’s happening inside their schools. Need people to pay attention to important - but boring - information? Get creative! Hear the story behind a hilarious kindergarten registration video featuring students playing the adults, and why it generated incredible engagement and shares. Podcasting doesn’t have to become another overwhelming task on your list. Robert explains how he has simplified his district podcast, captures conversations with equipment he already has, and repurposes episodes to get even more mileage from great school stories. SPECIAL GUEST Robert Chapman Director of Communications Clinton Public School District, Mississippi Email: rchapman@clintonpublicschools.com X: https://x.com/ChapmanRobert Website: https://www.clintonpublicschools.com Instagram: https://www.instagram.com/clintonpublicschooldistrict/ USEFUL INFORMATION Kindergarten Registration Video The Clinton Arrow Podcast Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now! Interested in our membership program? Learn more here: https://socialschool4edu.com/ MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com

