MasterMined: A Behavioral & Mental Health Podcast

MasterMined isn't just about learning — it's about digging deep to uncover what truly works in the business of behavioral health. This podcast will explore the innovative strategies, operational frameworks, and leadership lessons driving success in the mental health industry. From scaling private practices to managing multi-location organizations, each episode delivers clear, candid, and compelling conversations to help business owners, executives, and industry leaders build, optimize, and scale their behavioral health organizations—without losing sight of their mission.

MasterMined: A Behavioral & Mental Health Podcast is a business podcast hosted by Snapshot, with 72 episodes on record and a Required Pod Score of 80.

Snapshot hosts MasterMined: A Behavioral & Mental Health Podcast, a business show with 72 episodes published.

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  Episode #72

  Building Trustworthy Drug Testing for Addiction Treatment with Zed Dhalla

  Sep 29, 202638 minS1

  What happens when a drug test gets it wrong? For people in recovery, one inaccurate result can mean dismissal from a program, a return to jail, or a complete breakdown of trust. Mark Scrivner and Jeff Skillen sit down with Zed Dhalla, Co-founder and COO of Topaz Diagnostics, who built his company after losing his brother-in-law Tyler to an overdose. Zed explains why point-of-care testing has moved far beyond the "three-dollar cup," how Topaz became the only company detecting orthomethylfentanyl in its fentanyl test, and why the soft cost of fractured trust may be the biggest risk facilities overlook. Behavioral health leaders will walk away with a sharper understanding of what their testing is missing and what accuracy is really worth. Key Moments 00:00 – Intro 02:39 – Why Topaz is not a lab, and why that matters 04:32 – Zed shares the story of his brother-in-law, Tyler 06:48 – Yes, there is an FDA-approved, CLIA-waived fentanyl test 08:19 – 150 fentanyl analogs and the orthomethylfentanyl blind spot 13:16 – A false positive that sent a person on parole back to jail 24:35 – Zed's cancer diagnosis and the push toward preventative testing 33:31 – The soft cost of broken trust in recovery facilities Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Zed Dhalla: https://www.linkedin.com/in/zeddhalla/ | https://topazdiagnostics.com/ Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshot.agency/health Connect with Jeff Skillen: https://www.linkedin.com/in/jeff-skillen-199507/ https://www.skillsetenterprises.com Our Sponsor - Snapshot: https://snapshot.agency/health Snapshot Health | Behavioral Health Marketing Built for Growth and Impact Snapshot Health is a strategic growth and marketing partner for behavioral health organizations nationwide. We help treatment centers, mental health providers, and recovery programs grow responsibly by aligning brand, digital strategy, and patient acquisition with clinical integrity and long-term outcomes. Our team specializes in performance-driven marketing for behavioral health, including SEO, paid media, branding, marketing strategy, website development, and admissions enablement. We focus on attracting the right patients, improving conversion, and building scalable systems that support sustainable growth. Snapshot Health brings deep expertise in compliance, ethics, and trust-based marketing. We partner closely with executive teams to drive predictable admissions growth while protecting reputation, mission, and quality of care. Follow MasterMined: https://snapshotinteractive.com/mastermined #MasterMinedPodcast #BehavioralHealth #AddictionTreatment #DrugTesting #FentanylAwareness #HarmReduction #TreatmentCenter

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  Episode #71

  Inside Crisis, Trust & the Business of Recovery with Scotti Schecter

  Sep 22, 202654 minS1

  What happens when the thing you thought would fix you becomes the thing that nearly kills you? Scotti Schecter knows. Before he became one of the most respected names in high-profile addiction recovery, he was a teenage musician signed to a major label, burned out by 18, and eventually homeless on the streets of Los Angeles. In this episode, Scotti joins Mark Scrivner and Lee Pepper to trace that arc: the isolation of fame, the morning he realized his body had stopped fighting for him, and the work that followed, cofounding Sober Companions and serving on the board of the Matthew Perry Foundation. He shares what it actually looks like to walk high-profile families through crisis, why credentials matter less than lived experience, and the phrase he leaves with every client who isn't ready to believe in their own recovery yet. Behavioral health leaders and treatment center operators will walk away with a sharper understanding of trauma-informed companion care and why shared experience is one of the most underused tools in this field. Key Moments 00:00 – Welcome and introduction: Scotti Schecter's two decades in high-profile intervention and trauma work 03:26 – Signed at 16, burned out by 18: the brutal pace of early fame 08:49 – The "suit of armor": how celebrity creates a persona that isolates 21:35 – Rock bottom: homeless in Los Angeles, body breaking down 25:11 – The morning everything changed: "You're dying, even your body has stopped fighting for you" 28:14 – Founding RAID and Sober Companions alongside John West 42:55 – Serving the Matthew Perry Foundation and what his memoir opened up for families 51:45 – Closing wisdom: "Let the fear push you until the hope pulls you" Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Scotti Schecter: https://sobercompanions.org/ | https://matthewperryfoundation.org/ Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshot.agency/health Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshot.agency/health Snapshot Health | Behavioral Health Marketing Built for Growth and Impact Snapshot Health is a strategic growth and marketing partner for behavioral health organizations nationwide. We help treatment centers, mental health providers, and recovery programs grow responsibly by aligning brand, digital strategy, and patient acquisition with clinical integrity and long-term outcomes. Our team specializes in performance-driven marketing for behavioral health, including SEO, paid media, branding, marketing strategy, website development, and admissions enablement. We focus on attracting the right patients, improving conversion, and building scalable systems that support sustainable growth. Snapshot Health brings deep expertise in compliance, ethics, and trust-based marketing. We partner closely with executive teams to drive predictable admissions growth while protecting reputation, mission, and quality of care. Follow MasterMined: https://snapshotinteractive.com/mastermined #MasterMinedPodcast #BehavioralHealth #AddictionRecovery #TraumaInformedCare #SoberCompanions #MatthewPerryFoundation

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  Episode #70

  Inside The Guest House Ocala: John West on Trauma, Safe Spaces, and the "Secret Sauce" of Recovery

  Sep 15, 202656 minS1

  What happens when the people who look like they have it all together are the ones hiding the most? John West, Co-Founder of The Guest House Ocala and Sober Companions and Board Chair of High Watch Recovery Center, joins Mark Scrivner and Lee Pepper to talk about building safe, attachment-based treatment environments for people navigating trauma, addiction, and high-visibility lives. John shares his own path into the field following his father's sudden death, how a 50-acre property in Ocala became one of the country's most exclusive private treatment estates, and why his staff of "OGs" is central to how the model works. The conversation moves from personal loss to hard operational truths about insurance reform, access, and the gap between treatment capacity and national need. Behavioral health leaders and executives will come away with a clearer picture of how safety, staff culture, and family-centered care translate into real clinical outcomes. Key Moments 02:00 – Introducing John West, co-founder of The Guest House Ocala and Sober Companions, and board chair of High Watch Recovery Center 08:42 – John describes becoming "a fully funded alcoholic" within a day of his father's sudden death 13:05 – The "secret sauce" of trauma work: uncovering what you're too afraid to say 15:48 – The origin story of The Guest House Ocala, from a 50-acre property to "follow the butterflies" 19:39 – Why the property is built around attachment, not isolation, in early recovery 26:56 – Inside the "OG" staff culture that shapes The Guest House's care model 30:48 – How Sober Companions functions as an extension of the clinical team, not a replacement for it 47:34 – The insurance reform gap and what it means for the millions who need treatment each year Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with John West: https://www.linkedin.com/in/johnwestwalsh/ | https://www.theguesthouseocala.com/ Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshot.agency/health Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshot.agency/health Snapshot Health | Behavioral Health Marketing Built for Growth and Impact Snapshot Health is a strategic growth and marketing partner for behavioral health organizations nationwide. We help treatment centers, mental health providers, and recovery programs grow responsibly by aligning brand, digital strategy, and patient acquisition with clinical integrity and long-term outcomes. Our team specializes in performance-driven marketing for behavioral health, including SEO, paid media, branding, marketing strategy, website development, and admissions enablement. We focus on attracting the right patients, improving conversion, and building scalable systems that support sustainable growth. Snapshot Health brings deep expertise in compliance, ethics, and trust-based marketing. We partner closely with executive teams to drive predictable admissions growth while protecting reputation, mission, and quality of care. Follow MasterMined: https://snapshotinteractive.com/mastermined #MasterMinedPodcast #BehavioralHealth #TraumaTreatment #AddictionRecovery #FamilyRecovery #TreatmentCenterOperations

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  Episode #68

  Inside the MultiPlan Litigation: What Behavioral Health Providers Need to Know | Part 1

  Sep 1, 202645 minS1

  What if your behavioral health program had been underpaid for the better part of a decade — and you never knew why? In part one of this two-part series, Mark Scrivner, Jeff Skillen, and Lee Pepper sit down with trial attorney Devin van der Hahn, founder of Vanderhahn LLP, to unpack the MultiPlan (now Clarivate) out-of-network reimbursement litigation — one of the largest antitrust cases in the country, and one that names behavioral health and rehab providers directly. Devin walks through how MultiPlan's subsidiary, Data iSight, built a pricing algorithm using competitors' own data, why that violates the Sherman Antitrust Act, and why substance use disorder and behavioral health providers were disproportionately targeted. Listeners will walk away understanding how this scheme quietly suppressed reimbursement for nearly a decade, what data to start pulling now, and why this matters for the financial health of their organization — set up for next week's part two on what to actually do about it. Key Moments 00:00 – Welcome to the show and introduction of Devin van der Hahn and the MultiPlan/Clarivate litigation 03:18 – Devin's path from federal courts and Quinn Emanuel to representing providers directly 06:44 – Breaking down MultiPlan and its subsidiary, Data iSight, in plain terms 09:18 – Why the pricing algorithm scheme violates the Sherman Antitrust Act 16:16 – The unexplained 50–75% revenue decline Devin witnessed firsthand in 2014–2015 23:00 – Why behavioral health and SUD providers were specifically targeted 35:50 – Sizing the damages: how the potential claims add up 41:36 – Three takeaways: what treatment center owners should do first Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Background Reading: "Health Insurance and Medical Bills" — The New York Times: https://www.nytimes.com/2024/04/07/us/health-insurance-medical-bills-takeaways.html Connect with Devin van der Hahn: https://www.linkedin.com/in/vanderhahn/ | https://www.vanderhahn.com/ Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshot.agency/health Connect with Jeff Skillen: https://www.linkedin.com/in/jeff-skillen-199507/ | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshot.agency/health Follow MasterMined: https://snapshotinteractive.com/mastermined #MasterMinedPodcast #BehavioralHealth #AddictionRecovery #OutOfNetworkReimbursement #HealthcarePolicy #TreatmentCenterFinance

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  Episode #67

  The Standing Still Paradox: Why Your Treatment Center Is Losing Market Share Without Knowing It

  Aug 25, 202636 minS1

  What if your census reports look green across the board, and you're still losing? On this OG episode, Mark Scrivner sits down with co-host Lee Pepper to unpack a concept Lee calls "the standing still paradox": the idea that a behavioral health program can remain fully consistent — same clinical team, same census, same reputation — while quietly losing relevance as population growth, new competitors, and new levels of care expand the market around it. Lee breaks down the math behind relative decline, shares a real-world turnaround story from a 72-bed Memphis facility, and explains why "holding ground" is a losing strategy borrowed straight from Patton. Behavioral health leaders will walk away with a new framework for questioning their own status quo, and a clear sense of which metrics actually reveal whether they're growing or just standing still. Key Moments 00:00 – Mark opens the episode and introduces the "standing still paradox" concept 02:28 – The highway analogy: how markets expand around programs that stay the same 07:24 – Breaking down the 1,000-customer, 5,000-person market share example 10:37 – The formula: company growth minus market growth equals relative decline 13:43 – Lee's Patton reference: why "holding ground" is a dangerous marketing posture 21:15 – The La Paloma turnaround: a real case study in local market relevance 30:21 – Force multiplication: staying competitive on content without breaking the budget 32:35 – The one question every operator should ask themselves tonight Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshot.agency/health Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshot.agency/health Snapshot Health | Behavioral Health Marketing Built for Growth and Impact Snapshot Health is a strategic growth and marketing partner for behavioral health organizations nationwide. We help treatment centers, mental health providers, and recovery programs grow responsibly by aligning brand, digital strategy, and patient acquisition with clinical integrity and long-term outcomes. Our team specializes in performance-driven marketing for behavioral health, including SEO, paid media, branding, marketing strategy, website development, and admissions enablement. We focus on attracting the right patients, improving conversion, and building scalable systems that support sustainable growth. Snapshot Health brings deep expertise in compliance, ethics, and trust-based marketing. We partner closely with executive teams to drive predictable admissions growth while protecting reputation, mission, and quality of care. Follow MasterMined: https://snapshotinteractive.com/mastermined #MasterMinedPodcast #BehavioralHealth #TreatmentCenterGrowth #MarketShareStrategy #BehavioralHealthLeadership #CompetitiveAnalysis

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