Masters of Marketing

Welcome to Masters of Marketing, the podcast that helps marketing professionals stay ahead of the curve! In each episode, our Marketing Coordinator, Tara Levy, interviews marketing experts from around the globe and gathers valuable insights to help you up your marketing game. If you're looking to transform your marketing strategies, explore the latest trends, or simply get inspired by industry leaders – tune in!

Masters of Marketing is a business podcast hosted by Marmind, with 70 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Marmind hosts Masters of Marketing, a business show with 70 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Masters of Marketing

  How To Market Like A Media Company – with Charlie Grinnell

  Dec 16, 202534 minS3

  <p>In this episode of Masters of Marketing, we chat with Charlie Grinnell, Co-CEO of market research agency RightMetric.</p><p>In sharing his own journey from video production to marketing, Charlie explains why marketers need to think like media companies if they want to effectively compete for audiences’ attention. The content explosion of recent years has dramatically increased competition for attention, meaning brands now need to prioritize quality content as their core product.</p><p>We discuss the role of trends in marketing – and why jumping on every trend isn’t usually a good strategy.</p><p>Charlie also emphas...

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  Masters of Marketing

  Future-proof your brand with purpose-led marketing – with Suni Sekhon

  Nov 26, 202533 minS3

  <p>In this episode of Masters of Marketing, DEFY Brands founder Suni Sekhon joins us to discuss the importance of purpose in branding.</p><p>With consumers increasingly expecting businesses to demonstrate their social and environmental responsibility, being purpose-driven as a brand is the future – and may be key to a successful marketing strategy.</p><p>We discuss how brands can connect their impact to their core values and keep it relevant – whether by benefitting local communities or choosing a cause that’s a good culture fit for the brand. To get you inspired, Suni shares some examples of successful purpos...

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  Masters of Marketing

  Nailing Humor in Social Media Marketing – with Aidan Brannigan

  Oct 22, 202537 minS3

  <p>In this episode of Masters of Marketing, we’re delighted to welcome back No Boring Brands founder Aidan Brannigan, who previously joined us on the podcast to talk about his success story with The Marketing Millennials.</p><p>This time, we sit down for a chat about the power of humor and memes in social media marketing, particularly for B2B SaaS brands. </p><p>While humor is often viewed as a risky strategy in marketing, it can be highly effective when done right. Aidan explains how creating relevant, funny content that understands an audience’s pain points can help...

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  Masters of Marketing

  Balancing Tech, Metrics and Creative in Marketing – with Dora Osinde

  Oct 8, 202534 minS3

  <p>In this episode of Masters of Marketing, we sit down with Dora Osinde, Founder and CEO of Yeah But No – a consultancy specializing in creative collaboration between marketing teams and agencies.</p><p>We discuss the connection between creative and tech in marketing, and why it’s so important to use data to inform and refine our creative strategies.</p><p>Dora also addresses the conversation around AI in this field. She explains that while AI tools effectively democratize creativity, they haven’t replaced human creative ability and intuition. In fact, in a market increasingly saturated with AI-generated content, consum...

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  Masters of Marketing

  Boosting Your Brand's Reputation Through Employee Advocacy – with Gordon Glenister

  Sep 19, 202532 minS3

  <p>In this episode of Masters of Marketing, we chat with Gordon Glenister, an expert in influencer marketing and employee advocacy. </p><p>Influencer marketing has seen tremendous growth in recent years. We discuss the risks and benefits involved - and why your employees can be the most authentic storytellers for your brand.</p><p>Gordon explains how creating an employee advocacy program – in other words, encouraging your employees to act as influencers for your brand – can enhance your brand's reputation, increase employee engagement, and significantly reduce your recruitment costs. He shares some examples of companies that have implemented this strat...

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