Episode #1
Molly Moon on Values-Driven Growth, Intentional Branding, and Advocating for Working Parents
Host Bobbie Bailey sits down with Molly Moon Neitzel, founder and CEO of Molly Moon's Homemade Ice Cream. The conversation moves from Molly's politically divided childhood in Boise, Idaho, through her years registering young voters with Music for America, to the founding of a values-driven ice cream company now in its eighteenth year. Along the way, Molly and Bobbie explore what it looks like to run a business that treats profitability and progressive values as partners rather than competitors. Molly shares the market research that shaped her first shop's hours and location, the return-on-investment thinking behind her industry-leading childcare benefit, and the instincts she still trusts over data. She also opens up about her fear of the 2020 shutdown, the sourcing decisions that keep her ingredients local and sustainable, and the mentors and grandparents who shaped her leadership style. This episode is for creatives, entrepreneurs, and mission-driven leaders who want to see what it looks like to build a growing business without losing sight of the people it's built to serve. Get more info at whatisyourm.com/
