
Maverick Mindsets
Counterfeiters Copied her Product - She Built an Empire Fighting Back | Rachel Jones
Rachel Jones is a business leader, entrepreneur, and Non-Executive Director with over 30 years’ experience in innovation, brand protection, and strategy. She’s the founder and former CEO of SnapDragon Monitoring, an award-winning agency she built after discovering counterfeit versions of her own product online. After scaling the business globally, Rachel stepped down in 2023 and now focuses on board roles and coaching, including her work with Smart Works, helping women return to employment. Known for her thoughtful, empowering leadership style, she brings strategic clarity, operational expertise, and a strong focus on impact. In the interview with Rachel, you'll learn: Why she sees herself as a non-traditional entrepreneur (3:32) How she realised her product was being counterfeited (7:00) How an unexpected trip to China became the best business decision (12:30) When to move your business into international scale (16:00) What she wishes she’d knew as a woman before raising venture capital (18:00) How she recovered after losing 45% of her business income (19:48) Advice for women in business today (22:05) What’s the best mindset to have during uncertain times (25:00) How to best avoid over-worrying about no control (27:00) How to build a strong team (30:50) Best practises for daily discipline (33:55) Advice for leaders in times of uncertainty (36:40) Best & worst business advice she received (37:45) Connect with Rachel on Linkedin: https://www.linkedin.com/in/rachelhrjones/ Check out her company at: Racheljones.io






