
Episode #21
Ep 21: Etinosa Agnonlahor: The Price is Right - Behavioral Economics Applied to Pricing Strategy
Unlock the secrets of pricing psychology in this episode of the Move Beyond Accounting Podcast! Join host Blair Cook and special guest Etinosa Agnonlahor, CEO of Decision Alpha, as they explore how behavioral economics influences pricing strategies and financial decision-making.Key takeaways:* Understand the intersection of psychology and pricing.* Learn how to effectively communicate value to customers.* Discover innovative pricing models that can enhance profitability.Timestamps:00:00 Introduction00:28 Meet Etinosa Agnonlahor01:11 The role of behavioral economics in pricing02:21 How to help clients with pricing strategies04:06 The importance of understanding customer value10:03 Pricing strategies for new products14:35 The impact of AI on pricing20:23 Common pricing strategy failures25:41 Differentiating in a commoditized market30:18 The evolution of pricing strategies35:06 The role of AI in pricing40:24 Navigating inflation and pricing adjustments45:21 How to reach out to Decision AlphaWhat's your biggest challenge with pricing strategies? Drop it in the comments!Subscribe for more insights on financial decision-making and pricing strategies!#PricingStrategy #BehavioralEconomics #FinancialWellness

