Measure Success Podcast

This is the Measure Success Podcast, which features top leaders on how they measure success in their business and life. We talk with CEOs, entrepreneurs, authors, and extraordinary high achievers.The host, Carl J. Cox, is the CEO of 40 Strategy. 40 Strategy guides leaders to take their organization to the next level by designing world-class strategic plans and keeping them accountable to get it done. Go to 40strategy.com to learn more. As an entrepreneur and executive, Carl has been with 7 different companies that have grown from 2x to 7x.Carl is the author of Lost at CEO, An Entrepreneur's Guide to Strategy. This book reached #1 Amazon bestseller in 12 separate categories at launch, and a must-read for entrepreneurs and leaders.

Measure Success Podcast is a business podcast hosted by Carl J. Cox, with 290 episodes on record and a Required Pod Score of 80.

Carl J. Cox hosts Measure Success Podcast, a business show with 290 episodes published.

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  Measure Success Podcast

  De-Risk Your Business Before You Sell It

  Sep 29, 202638 min

  Private equity wants to buy you before you know what you're worth. In this episode of the Measure Success Podcast, I sit down with Tom Bradbury, founder and CEO of Broad-Gauge, an execution risk intelligence platform, to discuss how to prepare your business for a sale, why execution risk is the earliest warning sign leaders miss, and how to de-risk before you ever hire an investment banker. We cover: • Why you should get sale-ready before you hire an investment banker • What a SIM and a quality of earnings report actually do to your price • Why roughly 70% of business owners are unhappy after they sell • Execution risk as the earliest signal — before KPIs sag or engagement drops • How a 15-year-old's honest question reshaped an entire business If you plan to sell your business someday, watch this before you take a single meeting. Watch now and start building a business that's ready. Connect with Tom: LinkedIn: https://www.linkedin.com/in/thomaspbradbury/ Website: https://broad-gauge.ai Book: The Culture Project: 30 Days to Reboot Your Organization Book Link: https://www.amazon.com/Culture-Project-Days-Reboot-Organization/dp/0578330067

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  Measure Success Podcast

  Leadership Is an Attitude, Not a Position

  Sep 22, 202640 min

  What if leadership was never about the title? In this episode of the Measure Success Podcast, I sit down with Dr. Seger Morris, DO, MBA — osteopathic physician, healthcare executive, and author of the new book Let Me Lead — to talk about why impact doesn't wait for a title, how to escape the "experience bias," and what AI means for the next generation of leaders. We cover: • Why leadership is an attitude, not a position • How to take calculated risks early in your career • Fluid vs. crystallized intelligence — and why youth drives innovation • Physician 3.0: what changes when information becomes free • The "go big or go home" decision that doubled a residency program Watch the full episode and ask yourself: who on your team is ready to lead, and just waiting for permission? Connect with Seger: LinkedIn: http://linkedin.com/in/segermorris Instagram: https://www.instagram.com/segermorris/ Website: https://www.segermorris.com/ Book: Let Me Lead: Escaping the Experience Bias and Excelling as an Early-Career Professional Book Link: https://www.amazon.com/Let-Lead-Seger-Morris-MBA/dp/B0G69GRYPD/

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  Measure Success Podcast

  AI Is Writing Your Reputation, Take Control Now

  Sep 15, 202640 min

  AI is writing your reputation right now, whether it's accurate or not. In this episode of the Measure Success Podcast, I sit down with Dave Fulk, entrepreneur, investor, and CEO of Reputation Rhino, to discuss why your online reputation now decides more sales than your pitch does, how AI is rewriting the story people find about you, and what leaders can do to take control of it. Episode highlights: • The real difference between marketing, branding, and reputation — and why most leaders only work on one • Why 74% of buyers decide whether to do business with you before you ever talk • How AI and LLMs build your narrative from scattered sources — and get it dangerously wrong • The "own the entire city block" strategy for dominating page one of Google • How to earn authentic reviews without gaming the system Watch the full episode and ask yourself: if a stranger looked you up today, would they find the story you'd actually tell? Connect with Dave: LinkedIn: https://www.linkedin.com/in/davefulk/ Website: https://davefulk.com

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  Measure Success Podcast

  Real Estate Wealth: Performance Beats Location

  Sep 8, 202641 min

  Most people are told real estate is all about location. What if that's the wrong rule? In this episode of the Measure Success Podcast, I sit down with Dr. Axel Meierhoefer, former German Air Force fighter pilot and founder of Ideal Wealth Grower, to discuss how to build real estate wealth that replaces earned income and buys back your time. Episode highlights: • Why performance beats location when you invest for cash flow • The IDEAL framework: income, depreciation, equity, appreciation, and leverage • How turnkey providers and property clusters make investing scalable • Why professionalizing with an LLC changes how banks and sellers treat you • Building reserves that let you buy a new property every 12–18 months Watch the full episode and ask yourself: Are you building assets that will pay you when you stop working? Connect with Axel: LinkedIn: https://www.linkedin.com/in/ameierhoefer/ Twitter / X: https://x.com/IdealGrower Website: https://idealwealthgrower.com/ Book: Ideal Wealth Grower Book Link: https://idealwealthgrower.substack.com/about

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  Measure Success Podcast

  Humans Buy From Humans in the Age of AI

  Sep 1, 202640 min

  In a world drowning in AI content, why do humans still only buy from humans? In this episode of the Measure Success Podcast, I sit down with Robb Fahrion, Co-Founder and CEO of Flying V Group, to discuss how trust and authenticity win in the AI age, why he signed a high-rent office lease when everyone else went remote, and what small businesses must do to get found as search shifts from Google to AI. We cover: • Why he bet on an office and community when everyone said go remote • How AI broke traditional SEO — and what actually wins now • Why video is the #1 way to get cited in AI-powered search • Using AI agents to catch red flags in your data before they become wildfires • How coaching high school football shaped his approach to accountability Watch the full episode and ask yourself: In a world full of AI content, what makes your business unmistakably real? Connect with Robb: LinkedIn: https://www.linkedin.com/in/robbfahrion/ Facebook: https://www.facebook.com/flyingvgroup Instagram: https://www.instagram.com/robbfahrion Twitter / X: https://x.com/robbfahrion Website: https://www.flyingvgroup.com/

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