Measure Up

Cookies are going away, Apple is limiting the data you can collect, and privacy regulations are making it difficult to target and measure the way we used to. If you're a marketer or analysts wondering how to measure your campaigns' performance, we're here to help you! Join Jim Gianoglio and Simon Poulton on the Measuring Up podcast, where they talk to marketers, analysts, and founders who are in the trenches of this new measurement world. You'll learn the best practices, tips, and actionable advice from people who've been in your shoes.

Measure Up is a business podcast hosted by Jim Gianoglio, Simon Poulton, with 43 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Jim Gianoglio, Simon Poulton hosts Measure Up, a business show with 43 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #42

  Agentic MMM with Dr. Luca Fiaschi (PyMC Labs)

  Jun 3, 202654 minS3

  There's often a "human API" bottleneck when implementing marketing mix models in a business. What if AI agents could help? That's what we talked about with Dr. Luca Fiaschi, partner at PyMC Labs. Find out how agents can support the full MMM chain - data consolidation and validation, model building with priors and business knowledge, deployment and retraining pipelines, and interactive Q&A for scenario planning - shifting data scientists toward designing agent workflows and guardrails rather than manual iteration. Learn how Skills files can improve coding-agent correctness, token-cost and vendor lock-in concerns. And find out what PyMC Labs is cooking up with their open-source “Decision AI” stack (Decision Hub, Decision Lab, Decision Lens). Links from the show: Decision AI Discord Server discourse.pymc.io 00:00 Cold Open and Agents Joke 01:17 Meet Dr Luca Fiaschi 03:51 What Is Agentic MMM 06:11 Agents Across MMM Workflow 09:16 Do We Still Need Data Scientists 17:44 Skills vs Vanilla Coding Agents 25:27 Guardrails, Hard Checks and R-hat 28:50 Token Costs and Business Value 33:05 PyMC Labs Open Source Strategy 36:46 Decision AI Stack and Lens Demo 40:11 Agent to Agent Media Buying 45:34 Future Foundational MMM Models 49:31 Wrap Up Tips and Community

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  Episode #41

  Live @ MeasureCamp New York! Synthetic Data in Marketing with Winston Li & T.S. Kelly

  Apr 15, 202633 minS3

  While this episode is real, the content is all made up... or more accurately, it's about data that is made up. Synthetic data. A term that's popping up more and more regularly in marketing and measurement conversations. Listen to Winston Li (Founder @ Arima) and T.S. Kelly (Managing Director, US @ Arima) as they describe the 5 Ws (and H) of synthetic data, along with some great examples and use cases of how they answered some valuable questions for Coca-Cola and other companies. This episode was recorded live in front of a studio audience at MeasureCamp New York.00:00 Simon Missing Intro 00:50 Guests And Donuts 02:17 What Is Synthetic Data 03:53 Related Terms Confusion 05:20 Who Uses Synthetic Data 06:51 How To Create It 09:55 Data Sources & Legal 11:50 PII Free Probabilistic Joins 13:39 Validation & Trust 17:09 Marketing Use Cases 18:18 Coca-Cola Vending Simulation 23:39 Where Synthetic Data Goes Next 25:50 Audience Questions Lightning Round 32:00 Wrap Up

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  Episode #40

  Google Analytics Alternatives with Jason Packer

  Mar 4, 202652 minS3

  Google officially retired its workhorse analytics platform, affectionately known as Universal Analytics, almost 3 years ago. Since then, people have started to learn about other platforms as they scrambled to find something more useful than GA4.Jason Packer wrote the book on Google Analytics alternatives (literally, it's titled "Google Analytics Alternatives: A Guide to Navigating the World if Options Beyond Google").Here's what we think of the analytics landscape - how we got here, and what's coming next. Links from the show: (eBook) Google Analytics Alternatives (paperback) Google Analytics Alternatives 01:29 Universal Analytics Sunset02:31 Meet Jason Packer05:53 Jasons Early Web Days10:20 Why Analytics Matters13:05 Fragmentation vs Consolidation17:22 GA4 as Ads Companion21:13 Googles Motives23:50 GA4 Pain Points24:32 Why Users Are Leaving26:51 Privacy Compliance Pressure29:33 Top GA4 Alternatives30:15 Simplified Analytics Tools32:06 Product Analytics Picks35:38 Comprehensive Web Platforms36:42 Future of Analytics AI42:23 MCP, LLMs and Trust49:49 Closing Insight and Wrap

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  Episode #39

  Marketing Mix Madness: Challenges & Realities of MMM, with Henry Innis

  Dec 19, 202556 minS2

  We needed some help regulating and validating our podcast (and models), so we invited Henry Innis - Co-Founder of Mutinex - to help out.Listen in to this lovely chat about the quirky differences between the American and Australian markets, challenges and realities of MMM, and the future of media measurement and regulation. Buckle up for the hot takes.00:00 Casual Catch-Up and Thanksgiving Stories01:08 Topic Introduction - Marketing Mix Modeling01:34 Guest Introduction and Background03:00 Differences in Marketing Practices: US vs Australia06:27 Innovative Applications and Hackathon Projects09:51 Marketers and Money Conference Overview13:32 Challenges and Realities of Marketing Mix Modeling16:36 Campaign Varying Model and Its Impact24:30 Future of Media Measurement and Regulation28:09 Introduction to Industry Insights28:33 Integrating Work's Knowledge into Mate30:02 The Role of MMM in Marketing32:53 Challenges in Data-Driven Decision Making34:48 Partnering with WARC for Effectiveness35:53 Common Questions Asked to MAITE38:34 Validating Outputs and Handling Errors49:33 Open MMM Validation Framework54:40 The Impact of Google and Meta on MMM55:22 Conclusion and Future Discussions

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  Episode #38

  Driving Business Growth through Experimentation - with Kelly Wortham & Ton Wesseling

  Nov 12, 202551 minS2

  Version A: Join Simon and Jim as they babble about button colors while the experts tell them what really matters in experimentation. Version B: Have you ever wondered what makes for a great experimentation culture? (Let us know in the comments which version you prefer!) We were lucky to talk with Kelly Worthham and Ton Wesseling, both experts in decision science and experimentation.We cover the transition from traditional conversion rate optimization (CRO) to broader growth engineering, organizational transformation for better decision-making, and the impact of AI on experimentation. Discover how conferences like Experimentation Island and Conversion Hotel foster deep, meaningful conversations and collaborations within the community. Links from the show: The Conference known as Conversion Hotel The Conference known as Experimentation Island Test & Learn Community No Hacks Podcast Experimentation Culture Awards 00:00 Introduction and Casual Banter 00:52 Halloween Candy Stories 02:27 Introducing the Special Guests 02:41 Kelly Worthham's Background 03:58 Todd's Background and Contributions 05:18 Experimentation Island Conference 13:57 Conversion Optimization vs. Growth Optimization 25:07 The Risk of Imitating Big Brands 25:22 Helping Businesses Make Data-Driven Decisions 27:02 Building Effective Experimentation Processes 30:22 Challenges in Replicability and Experimentation 34:54 The Role of AI in Experimentation 40:52 Future of Experimentation and AI 48:32 Concluding Thoughts and Recommendations

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