Measured Impact

A new podcast series exploring how purpose and performance intersect. Leaders at mission-driven companies are redefining what success looks like. The Measured Impact podcast captures their candid stories of how activism, brand building, and revenue growth can work in tandem. Each episode features sharp conversations with changemakers proving that doing good and doing well aren’t mutually exclusive. You’ll hear the real strategies, frameworks, and lessons learned that make impact measurable.

Measured Impact is a business podcast hosted by Neil Callanan, with 12 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Neil Callanan hosts Measured Impact, a business show with 12 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

• 

  Episode #12

  Behind Measured Impact with Ronald Young Jr. and Neil Callanan

  Jul 30, 202650 minS1

  For our season 1 finale, the tables turn as host Neil Callanan steps into the guest seat to be interviewed by critically acclaimed host, Senior Producer, and CEO at ohitsBigRon Studios LLC, Ronald Young Jr. Neil shares the story behind LooseGrip, his 17+ year digital agency that evolved from general marketing services to a specialized focus on data storytelling for purpose-driven brands. He opens up about his personal journey, detailing how experiencing the profound personal tragedy of losing his four-year-old son, Shea, transformed not only his family and his world, but also how he leads his business, interacts with clients, and embraces authentic human connection. Neil and Ronald dive deep into everything from activism and data to how bold, progressive messaging and commercial performance aren’t mutually exclusive. The conversation concludes with a candid reflection on intentionality, grief, building strong teams, and the essential freedom to "f**k around" in pursuit of doing great work. Follow & Connect: LooseGrip: https://loosegrip.net/ LooseGrip LinkedIn: https://www.linkedin.com/company/loosegrip/ Neil Callanan LinkedIn: https://www.linkedin.com/in/neilcallanan/ Ronald Young Jr. LinkedIn: https://www.linkedin.com/in/ronaldyoungjr/ Ronald Young Jr.: https://www.ohitsbigronstudios.com/big-ron Neil & Ron’s Recs: Rob Delaney: https://www.robdelaney.com The Art of Non-Conformity by Chris Guillebeau: https://chrisguillebeau.com/ Capo Italian Deli: https://capodeli.com Ben's Chili Bowl: https://www.benschilibowl.com/

  ListenShow Notes
• 

  Episode #11

  Ep11. Breaking the Cocoa Mold with Belinda Borck

  Jul 9, 202638 minS1

  In this episode, host Neil Callanan is joined by Belinda Borck, the Global External Affairs and Reporting Lead at Tony's Chocolonely and Tony's Open Chain. Belinda shares the brand's 2005 origin story, when a Dutch journalist sued himself to expose child labor and tracking failures in the chocolate industry. Moving from a "lonely fight" to an industry-wide collaborative engine, she explains how they open-source their ethical framework, helping over 22 corporate allies eliminate exploitation across the cocoa sector. Neil and Belinda dive into the mechanics of turning dry supply chain KPIs into relatable human stories. Belinda also breaks down their five core sourcing principles, opening up about the real value of traceability, sticking to five-year commitments, and embracing radical transparency even when it brings tough headlines. It’s a candid look at how a profit-driven business can scale industry-wide change, shake up old market practices, and actually move the needle on global sustainability legislation. Links & Resources Tony's Open Chain: https://www.tonysopenchain.com Tony's Chocolonely: https://tonyschocolonely.com Belinda’s LinkedIn: https://www.linkedin.com/in/belinda-borck/ Belinda's recs Natura: https://www.naturabrasil.com/ The Poisonwood Bible by Barbara Kingsolver: https://www.harpercollins.com/products/the-poisonwood-bible-barbara-kingsolver Poetry Pharmacy: https://www.poetrypharmacy.co.uk Small World: https://smallworldcatering.nl/ Binnen Oranjestraat 14, 1013 JA Amsterdam, Netherlands

  ListenShow Notes
• 

  Episode #10

  Ep10. A Soapbox Worth Standing On with Les Szabo

  Jun 25, 202640 minS1

  In this episode, host Neil Callanan sits down with Les Szabo, Chief Strategy and Impact Officer at Dr. Bronner’s, to explore how purpose-led businesses create impact, from frontline employees to thousands of global smallholder farmers. They discuss rising consumer skepticism and how the Purpose Pledge fights back against greenwashing while preserving mission integrity across decades. Moving past standard marketing conversations, Neil and Les explore how a brand can authentically embed structural equity, fair supply chain architectures, and deep stakeholder accountability directly into its foundational DNA. Through the lens of Dr. Bronner’s decades-long history, their conversation demonstrates that consistent commercial growth and systemic integrity can work in tandem without sacrificing one for the other. Links & Resources: Follow Les and Dr. Bronner's Dr. Bronner's: https://www.drbronner.com The Purpose Pledge: https://www.purposepledge.org Follow Les on LinkedIn: https://www.linkedin.com/in/les-szabo-5a214314/ Les's recs Gallant: https://www.gallantintl.com Living Harvest: https://www.livingharvest.com Incorruptible by Eric Ries: https://www.incorruptible.co/ Get your sandwich coffee Coffee Time: https://www.coffeetimepdx.com

  ListenShow Notes
• 

  Episode #9

  Sustainable Hydration for Sizable Impact with Jennifer Krupey

  Jun 10, 202641 minS1

  In this episode, host Neil Callanan sits down with Jennifer Krupey, VP of Marketing and E-commerce at HydraPak. Jen shares what it’s like leading a brand that operates both as a consumer-facing company and as a major OEM partner for household names like Osprey, Salomon, and Patagonia. Tune in to hear how real-world customer research at ultra-marathon aid stations helped inspire the development of HydraPak’s highly acclaimed SpeedFill Cap and other athlete-driven innovations. The conversation also explores HydraPak’s deep commitment to sustainability across the entire product lifecycle, from tackling the complex challenge of TPU plastic recycling to advancing its ambitious Sustainable Racing program. Jen shares firsthand insights from the recent Paris Marathon, where more than 55,000 runners successfully eliminated single-use cups in favor of reusable Speed Cups. Along the way, she discusses why marketers should look beyond traditional return-on-ad-spend (ROAS) metrics toward a more holistic view through Marketing Efficiency Ratio (MER), and how standing behind premium, built-to-last products can create lasting brand loyalty and equity. Links & Resources Mentioned: Follow Jen and HydraPak HydraPak: https://hydrapak.com HydraPak’s LinkedIn: https://www.linkedin.com/company/hydrapak Jennifer’s LinkedIn: http://linkedin.com/in/jenkrupey Jen's recs Osprey: https://www.osprey.com/ Salomon: https://www.salomon.com/ Trash Panda Disc Golf: https://trashpandadiscgolf.com/ Arc'teryx Rebird: https://rebird.arcteryx.com/ Amp It Up by Frank Slootman: https://www.amazon.com/Amp-Unlocking-Hypergrowth-Expectations-Intensity/dp/1119836115 HydraPak Gear Garage (YouTube): https://www.youtube.com/channel/UCNpHKeQ3PgDSlsFKaWEAsyw The Italian Store: https://www.italianstore.com/ 5841 Washington Blvd, Arlington, VA 22205

  ListenShow Notes
• 

  Episode #8

  Ep8. Packing Purpose into Every Purchase with Charlie Clark

  May 28, 202645 minS1

  Neil Callanan sits down with Charlie Clark, Director of Philanthropy at Cotopaxi, to explore how the iconic “Gear for Good” outdoor brand translates its vibrant identity into global impact. They dive into Charlie’s journey, from working at local gear shops to leading Cotopaxi’s foundation, and discuss the company's origin as a purpose-built vehicle for poverty alleviation. They also unpack the nuances of trust-based philanthropy, the danger of restrictive funding, and how Cotopaxi navigates the tension between selling premium products and serving vulnerable communities. Follow Charlie + Cotopaxi: Cotopaxi: https://www.cotopaxi.com/ Cotopaxi Foundation: https://www.cotopaxi.com/pages/foundation Instagram: instagram.com/cotopaxi LinkedIn: linkedin.com/company/cotopaxi Facebook: facebook.com/cotopaxi TikTok: tiktok.com/@cotopaxi Charlie Clark on LinkedIn: https://www.linkedin.com/in/charlieclark-pdx/ Charlie's recs: MiiR: https://www.miir.com Trust-Based Philanthropy Project: https://www.trustbasedphilanthropy.org MIT Abdul Latif Jameel Poverty Action Lab: https://www.povertyactionlab.org UN Foundation: https://unfoundation.org World Centric: https://www.worldcentric.com Saalt: https://saalt.com The Broken Earth Trilogy by N.K. Jemisin: https://nkjemisin.com/series/the-broken-earth Taste Tickler: http://www.tastetickler.com

  ListenShow Notes

Recent guests on Measured Impact. Study who booked and why before you pitch.

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.