Media Sales Mastery

Media Sales Mastery exists to help you survive and thrive in the media sales industry.In each episode we arm you with information, insights and instantly applicable techniques from some of the world’s top media sales thought-leaders.

Media Sales Mastery is a business podcast hosted by Jamie Wood, with 126 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Jamie Wood hosts Media Sales Mastery, a business show with 126 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Media Sales Mastery

  Working with Content & Editorial

  Aug 14, 202641 min

  Content and editorial are a core function within most media companies; and the ability to leverage content integration or editorial support for a client solution is extremely powerful. However, collaborating with content and editorial as a media sales professional requires a very specific approach. In the episode we chat with Jay Walkerden of Podshape to unpack how sellers can foster strong collaborative relationships with content provision, some of the hidden challenges to be mindful of going into these discussions and ultimately how to sell more and better by leveraging this powerful sales resource. Podshape : https://podshape.com/ Jay's LinkedIn : https://www.linkedin.com/in/jaywalkerden/

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  Media Sales Mastery

  Selling in a New Market

  Jul 24, 202637 min

  Every media seller eventually faces a new market; a new territory, a new format like OTT or digital, or a whole new industry to sell into. The instinct is to bring the playbook that made you successful and run it again. It rarely works. In this episode, Jamie sits down with Omar Othman, CEO of SABCO Media and a 20-year media leader who has crossed from Dubai to Oman, from content to commercial, and from TV to OTT to digital and beyond. We cover how to read an unfamiliar buyer, what transfers and what doesn’t, how to rebuild credibility from zero, and the practical moves any seller or sales leader can make in their first 90 days in a new market.

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  Media Sales Mastery

  Local Media Matters

  Jul 10, 202641 min

  For years, local media has been positioned as “traditional” while tech platforms have claimed the future. But what if we’ve been looking at it completely backwards? In this episode of Media Sales Mastery, Jamie Wood sits down with Steve Jones, President of Stingray Radio, to unpack why local media may actually possess one of the most powerful competitive advantages in modern advertising. This is not a conversation about regulation or nostalgia. It’s about value. If local radio was invented tomorrow, advertisers would immediately recognise the unique things it can do that global tech platforms still struggle to replicate: trusted local personalities community credibility real human connection local influence brand-safe environments market intelligence speed, flexibility, and accountability Steve shares why local media businesses need to stop defending themselves and start selling the unique commercial advantages only they possess. If you sell legacy media, this episode will completely reframe how you think about your value in the marketplace. Steve Bio: President of Stingray Radio, Canada's largest radio broadcaster and a part of the global collection of entertainment and engagement platforms that Stingray proudly offers. From TuneIn to Qello, we deliver curated music experiences on all platforms and drive results for advertising clients on those platforms. I am an in-demand professional keynote speaker at conferences, conventions, and events worldwide, and the author of two popular business books -"Brand Like a Rock Star" and "Start You Up". Don’t forget to include below in every show notes Connect with Jamie on Linkedin: https://www.linkedin.com/in/jamie-wood-1b824017/?skipRedirect=true Connect with Steve on Linkedin: https://www.linkedin.com/in/steve-jones-aa4332b4/

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  Media Sales Mastery

  The Direct Path to Sales Director

  Jun 26, 202643 min

  Stephanie Antonis returns to give frontline sellers an honest, unfiltered look at the Sales Director role – the senior sales leadership position that runs a media company’s entire commercial function. We unpack the reality versus the perception: what the job actually involves day to day, what’s genuinely required to get there, the blind spots that quietly hold good sellers back, and the personal sacrifices that come with the climb. Less hype, more honesty – a practical picture of the role for anyone aiming at it. Jamie Wood Linkedin: https://www.linkedin.com/in/jamie-wood-1b824017/ Stephanie Antonis Linkedin: https://www.linkedin.com/in/steffantonis121981/

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  Media Sales Mastery

  Planning to win

  Jun 12, 202646 min

  Alex Hobbs of MiQ joins to talk effective sales planning. i.e - The kind of individual, tactical planning that helps media sellers hit target, stay focused, and adapt when things change. Guest LinkedIn: https://www.linkedin.com/in/alex-hobbs-ba15057b/ Connect with Jamie on LinkedIn: https://www.linkedin.com/in/jamie-wood-1b824017/

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