Episode #28
MediaCast podcast | Gaurav Nijhawan of MMTC-PAMP on gold and silver beyond the locker
Send us Fan Mail In this episode of MediaCast , Pavan R Chawla speaks with Gaurav Nijhawan, Marketing Head at MMTC-PAMP India , one of India’s most trusted names in precious metals and the country’s only LBMA-accredited gold and silver refinery. This is a conversation about gold and silver, yes. But more importantly, it is about trust, verification, cultural relevance, category modernisation, and how a legacy asset is being reimagined for a new generation of Indian consumers and investors. Gaurav discusses MMTC-PAMP’s Swiss-Indian foundation, its evolution in India, the importance of purity and certification, and how gold and silver are being positioned today as traditional assets, lifestyle choices, gifting options, collectibles and digital-first products. The conversation also explores fintech learning, quick commerce, digital gold, customer education, cultural storytelling, brand campaigns and what it takes to make a deeply traditional category feel contemporary without weakening its core credibility. Listen to this episode for thoughtful perspectives on precious metals, modern trust, digital adoption, consumer confidence, and how MMTC-PAMP is making gold and silver more accessible, verifiable and meaningful for new India. Guest: Gaurav Nijhawan, Marketing Head, MMTC-PAMP Host: Pavan R Chawla, Founder-Editor, MediaBrief.com We have two podcast series : MediaCast , and MVP - The Master's Voice Podcast ; both, published by MediaBrief.com . To pitch someone for either series, do this: First, follow us on Facebook , Linkedin , Instagram . Listen to, comment on, like, share, repost 3 episodes from each series so we know you've heard them and know the content profile for spokesperson-pitch-fit. Subscribe to the podcast - Apple Podcasts / Spotify / Amazon Prime. Next, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and share links (from 1 above) to your profiles that are following us, plus links of your shares and reports of the particular episodes from your social media platforms. Thanks for your time.
