Mediaworks Digital Masterclass

Drop-in with Mediaworks to stay up-to-date with the latest industry developments, discover expert digital advice and listen as we talk all things marketing.

Mediaworks Digital Masterclass is a business podcast hosted by Mediaworks, with 177 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Mediaworks hosts Mediaworks Digital Masterclass, a business show with 177 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Mediaworks Digital Masterclass

  MW 212: How to Get Your Brand Cited by AI: Using Digital PR to Build a Brand AI Recommends

  Aug 12, 202633 min

  When someone asks Google or ChatGPT which brands to trust, what makes one business appear in the answer while another is overlooked? AI platforms do not assess credibility from your website alone. They look for evidence across trusted third-party sources, including media coverage, expert commentary, backlinks and consistent brand mentions. The stronger and more credible that digital footprint becomes, the more likely your brand is to rank in search, appear in AI-generated answers and be recommended to potential customers. In this session, we’ll explain how Digital PR builds the authority signals that influence search engines, AI platforms and customer trust. You’ll learn how to create stories that earn credible coverage, strengthen your brand’s authority and support long-term SEO and AI visibility. What you’ll be able to do after the session: Understand what makes a brand credible to search engines and AI Learn which external authority signals matter most and why strong third-party validation can improve rankings, citations and recommendations. Create Digital PR activity that supports SEO and AI visibility Discover how to identify credible stories, build expert authority and earn coverage that generates valuable links, mentions and thought leadership. Build a stronger and more visible digital footprint Understand how consistent Digital PR activity compounds over time, helping your brand become easier to find, understand and trust across search and AI platforms. All attendees can request a FREE MX AI Visibility Audit , powered by Mediaworks’ proprietary MX measurement framework. The audit assesses how effectively your brand is being found, understood and recommended across AI-generated answers. It reviews the strength of your digital authority, including your visibility, credibility and relevance across the wider search landscape. You’ll receive a clear view of your current performance, the gaps limiting your visibility and the priority actions that can help your brand earn more citations, appear in more relevant answers and become a more trusted source for both AI platforms and potential customers.

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  Mediaworks Digital Masterclass

  MW 211: AI, Automation and Paid Media: How to Protect ROI When Platforms Take Control

  Jul 15, 202630 min

  AI, Automation and Paid Media: How to Protect ROI When Platforms Take ControlOn 17 August, Google is changing how Smart Bidding behaves when campaigns are limited by budget.Advertisers who’ve been consistently outperforming their ROAS targets could soon see costs rise as Google spends more budget to move performance back towards the target. That’s exactly what the update is designed to do, the question is whether that behaviour also improves your business.More spend, more conversions and lower CPA can all look positive on a dashboard while profitability moves in the opposite direction.In this session, we’ll explain what Google’s update means, who’s most affected and how to make sure your bidding strategy is optimising for commercial performance, not just platform efficiency.What you'll be able to do after the session:What Google’s August Smart Bidding update actually changesUnderstand which campaigns are affected, why costs may increase and what the update means for your bidding strategy.How to make AI work for your businessLearn how better conversion data, value based bidding and clearer commercial objectives help steer automation towards profitable growth.How to protect ROI as automation increasesDiscover practical ways to monitor AI driven campaigns, identify where budget is being wasted and keep human judgement in the loop without switching automation off.All attendees can request a FREE Digital Performance Audit, powered by Mediaworks' proprietary measurement framework. The audit shows whether your paid media activity is genuinely building commercial value or just generating cheaper-looking metrics that flatter the platform. It benchmarks your activity across seven areas: Visibility, Traffic, Paid Traffic, Engagement, Search Demand, Content Performance and Competitor Positioning.You'll receive a clear view of where automation may be wasting budget, the gaps eroding your margin, and the priority changes that will turn efficient-looking spend into measurable commercial performance.

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  Mediaworks Digital Masterclass

  MW 210: Why 85% of Marketing Campaigns Fail.

  Jul 1, 202630 min

  Mediaworks Masterclass: Why 85% of Marketing Campaigns FailMarketing teams are under more pressure than ever to produce content that converts, but more activity does not automatically create more demand. Too often a campaign becomes a list of outputs (a blog here, a paid ad there, an email send) before anyone has defined the audience problem, the message or the action they want people to take. When you plan a campaign channel-first, every asset ends up working in isolation. Paid, organic, email, SEO, landing pages and sales follow-up all pull in different directions, and the result is busy work that looks productive but never builds momentum. In this session, we will show how the strongest campaigns connect one audience, one problem, one core message, one offer and one measurable outcome. You'll leave with a practical framework for planning audience, message, content, channel mix and measurement, so every asset has a clear job to do. What you'll take away from our session How to turn scattered activity into joined up campaigns that build demand. How do you give every asset a job that moves your audience closer to action? How do you turn one idea into connected activity across paid, organic, CRM, SEO and sales enablement? All attendees can request a FREE MMeX Audit, powered by Mediaworks' proprietary measurement framework. The audit shows whether your current campaign activity is building market visibility, search demand and competitive strength, or just creating disconnected channel performance. It benchmarks your activity across seven areas: Visibility, Traffic, Paid Traffic, Engagement, Search Demand, Content Performance and Competitor Positioning. You'll receive a clear view of how connected your campaigns really are, the gaps holding back demand and the priority changes that will turn scattered output into one measurable outcome.

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  Mediaworks Digital Masterclass

  MW 209: Why Residents Still Pick Up the Phone: The Self-Service Challenge Housing Needs to Solve.

  Jun 16, 202647 min

  Why Residents Still Pick Up the Phone: The Self-Service Challenge Housing Needs to Solve. Social housing teams are under more pressure than ever to deliver faster services with fewer resources. Meanwhile, customers expect digital services that are simple, accessible and reliable. Yet many self-service solutions fall short. Adoption remains low, avoidable contact stays high, and pressure on teams continues to grow.

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  Mediaworks Digital Masterclass

  MW 208: The High Velocity Funnel Converting Agentic Intent into Revenue

  Jun 10, 202632 min

  The High-Velocity Funnel: Converting Agentic Intent into Revenue​Users are abandoning digital journeys faster than ever, often within seconds, when an experience feels slow, confusing or too difficult to complete. In a low-attention landscape, high friction is one of the biggest conversion killers. Buyers now expect every interaction to feel instant, intuitive and effortless, especially as AI-assisted search and comparison tools raise expectations around speed and relevance. In this session, we will explore how journey mapping can help identify the points where users are dropping off, remove the friction that is costing you leads, and improve your conversion rate by building a UX that meets today’s demand for instant gratification. What you’ll take away from our session:How do you prevent the two-second bounce when AI-assisted buyers have zero patience for friction?How can you show the next step in the user journey, before they even ask?Trust signals in highly regulated industries (such as housing and finance).

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