
Meet the Franchise
FACE FOUNDRIÉ Founder Michele Henry on Unit Economics and Franchise Growth
1851 Franchise Publisher Nick Powills sits down with Michele Henry , CEO and Founder of FACE FOUNDRIÉ , to discuss how her personal experience with skin struggles inspired her to disrupt the traditional wellness industry with a high-frequency, open-air facial bar concept. FACE FOUNDRIÉ currently operates 85+ open locations with 120 stores in development. Demonstrating high franchisee satisfaction and strong system health, over 90% of current owners are multi-unit developers. With standard store openings taking only 10–12 months from signing, the brand is targeting rapid expansion toward 400 to 500 locations over the next 3 to 5 years, along with future international development. Before launching FACE FOUNDRIÉ, Michele built and scaled a successful women's clothing chain, Primp, growing it to $25 million in revenue during an eight-year tenure. In December 2018, she sold her shares to pursue her vision for an accessible, approachable skincare concept, opening the first FACE FOUNDRIÉ facial bar in 2019. Under her leadership, the brand began franchising in 2021. Need help finding a franchise to own? Join the Growth Club now!

