Membership Geeks Podcast with Mike Morrison

Join Mike Morrison - founder of the Membership Geeks - for advice, tips and insight on planning, running and growing a successful membership website plus interviews with existing membership owners and industry experts.

Membership Geeks Podcast with Mike Morrison is a business podcast hosted by Unknown Host, with 0 episodes on record and a Required Pod Score of 88. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts Membership Geeks Podcast with Mike Morrison, a business show with 0 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

• 

  Episode #487

  487 - My Proven Strategies for Consistent Audience Growth

  Aug 17, 202625 min

  If your membership signups have slowed down, your first instinct is probably to look at your sales page, your emails, or your pricing. Nine times out of ten, that's not where the problem actually lies. In this episode, I break down why stalled signups are almost always an audience growth problem in disguise, and I share seven proven strategies for keeping new people flowing into your world even after your membership is up and running. In this episode: Why stalled membership sales are almost always an audience growth problem, not a sales problem The three core levers for growing your audience, and why they work best combined How to build a brand and content strategy that reaches people at every stage of the buyer journey, not just one How to repurpose your content so more of your audience actually sees it A repeatable framework for landing guest spots, collaborations, and other borrowed-audience opportunities Want the CLEAR framework as a ready-to-use template? Grab the free Collaboration Outreach Swipes , which includes the fill-in-the-blank pitch email, a leverage currency worksheet, and a pre-outreach checklist. And if you want a wider view of where the gaps in your membership business actually are, our free Membership Healthcheck is built for exactly that. Key Quotes & Takeaways: "It is almost always the audience growth that is the main culprit." "Your brand is what people say about you when you're not in the room." "Paid ads should amplify and accelerate what's already working organically. It's not a fix for a broken system." "Go in there and be a valuable member. Share useful tips, generously answer questions, contribute to discussions." You might also find useful: The 3 Pillars of Exponential Membership Growth Growing Your Membership with Joint Venture Promotions Understanding the Customer Journey with Kenda Macdonald 4 Tactics for Accelerating the Growth of Your Membership Audience Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show . They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

  ListenShow Notes
• 

  Episode #486

  486 - Ask Mike: Should I Drip Content to Improve Retention?

  Aug 10, 202615 min

  This episode kicks off a new regular feature on the show: Ask Mike, where I pull real questions straight from our monthly member Q&A archive inside Membership Academy and share the answers with you. First up is a question about drip feeding content. A membership owner running a diet and lifestyle site wanted to know if releasing their courses gradually, rather than giving members full access, would help improve retention. My answer might surprise you, because drip feeding as a retention tactic isn't actually the fix most people think it is. The real issue is almost always something else entirely. If you've ever wondered whether locking up your content on a schedule would keep people around longer, this episode is for you. In this episode: Why drip feeding content to force people to stay is the wrong way to think about retention What to check first before you even consider a drip feed strategy (onboarding and offboarding) How to build a step-by-step content pathway that gives members a reason to stick around Why too many live calls can actually make members feel like they're failing How milestones, rituals, and habits keep people engaged without artificial gates If you want a wider view of where the gaps in your membership strategy actually are, our free Membership Healthcheck will help you find them fast. And if you're looking to get your questions answered by me in our next Membership Academy Q&A, you can join Membership Academy here to be part of the conversation. Key Quotes & Takeaways: "I'm not a big fan of just arbitrarily drip feeding content as a means of prolonging someone's membership." "Nine times out of 10, people drop off because they never really get started the right way." "If you give them that path, you don't need to drip feed because you're telling them exactly what to do and when you are laying out the journey for them." "I think members should stay members and stay subscribed because they're getting something from it." You might also find useful: Is Your Member Onboarding Missing These 3 Vital Things? 21 Quick Tips For Improving Member Retention How to Identify Your Membership Drop-Off Points The 5 Key Stages of the Member Lifecycle Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show . They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

  ListenShow Notes
• 

  Episode #485

  485 - Marketing to People Who Don't Realise They Need You

  Aug 3, 202619 min

  In this episode, I break down the buyer awareness journey, a five-stage framework from Eugene Schwartz's Breakthrough Advertising that maps how someone moves from having no idea they have a problem to being ready to buy. I focus on the very first stage, problem unaware, because it's the biggest, cheapest, and least competitive audience available to you right now (and it's also the one most membership owners have no idea how to market to!). We cover what symptom-first marketing actually sounds like, why diagnostic content and case studies build trust faster than any sales page, and the mistakes that will lose this audience the second you make them. If you're tired of marketing that only seems to work on people who were already going to buy, this episode is for you. In this episode: What the buyer awareness journey is and why every stage needs a different kind of marketing Why the problem unaware audience is the biggest and least competitive one you're not talking to How to reframe your messaging from problem aware to symptom aware, in your audience's own words Why diagnostic content, quizzes, and case studies build trust faster than sales copy The mistakes that make problem unaware people tune you out immediately Want the exact questions to help your audience name their own problem? Grab the free Symptom Discovery Question Bank , full of ready-to-use prompts for your email list, quizzes, and social posts. And if you'd like a wider view of where the gaps in your membership business actually are, our free Membership Healthcheck is built for exactly that. Key Quotes & Takeaways: "Your job at this stage isn't to sell the solution, it's to give a name to the problem." "When you accurately diagnose and correctly name a problem that someone didn't even realize they had, you instantly become a trusted authority in their eyes." "This is someone who understands me better than I understand myself." "That market is saturated, it's expensive to acquire from, it's full of price-centered comparison shoppers." You might also find useful: Understanding the Customer Journey with Kenda Macdonald Busting The Most Common Membership Marketing Myths 9 Membership Marketing Tactics That'll Get You More Members Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show . They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

  ListenShow Notes
• 

  Episode #484

  484 - Push vs Pull Marketing: Which Works Best For Memberships?

  Jul 27, 202613 min

  Every piece of marketing you write is making a choice, whether you realize it or not. You're either talking about the pain your members are running from, or the future they're running towards. Most membership owners never actually decide which one they're doing. They just default to whatever feels natural and end up leaning hard on one side without realizing it. In this episode I break down push positioning and pull positioning: what each one does, why push converts faster but pull retains better, and why the type of member you attract, and what they'll pay, depends on which one dominates your marketing. This isn't about picking a side. It's about using both deliberately, in the right order, so your marketing gets attention without filling your membership with the wrong kind of members. If you've never actually audited whether your sales page, your emails, and your social content are leaning push or pull, this episode is for you. In this episode: What's the difference between push positioning and pull positioning, and why does most marketing lean on one without meaning to? Why does push positioning convert faster, and why does it also carry a higher risk of refunds and churn? What makes pull positioning better for retention and community health, even though it's harder to write? How should you combine both, and in what order, to get attention without attracting the wrong members? Why does the type of positioning you use affect who joins and how much they're willing to pay? Want to work through your own push and pull positioning? Grab the free Membership Messaging Workbook at membershipgeeks.com/484 . It walks you through mapping the pain your members are running from and the destination they're running to, then shows you how to blend both into positioning you can actually use. And if you'd like a wider view of where the gaps in your membership business actually are, our free Membership Healthcheck is built for exactly that. Key Quotes & Takeaways: "Push positioning focuses on the things that people are running away from. Pull positioning focuses on what people are running to." "I quite often talk about the notion of being a painkiller rather than a vitamin. Needling on those pain points can really work." "Pull positioning is generally better for long-term retention and community health. Push positioning is typically better for short-term conversions." "Lead with what they're escaping to get their attention and to kind of light a fire under them to propel them into action, but anchor your offering firmly around what they're moving towards." You might also find useful: 9 Reasons Why People Aren't Joining Your Membership Site Do's and Don'ts of Marketing a Membership Website 9 Membership Marketing Tactics That'll Get You More Members Competing With Established Memberships In Your Market Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show . They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

  ListenShow Notes
• 

  Episode #483

  483 - Help! Members Are Leaving Because They're Overwhelmed

  Jul 20, 202620 min

  In this episode, I'm tackling one of the most misread signals in your cancellation data - people leaving saying that they "didn't have time" Most membership owners write that off. Busy people, can't be helped. But in a lot of cases, that's not what's going on at all. When a member says they didn't have time or weren't using the membership enough, what they're often really saying is that it felt too big, too hard to navigate, or too overwhelming to start. They froze. And members who freeze, fade - and eventually cancel. What looks like a time problem is almost always an overwhelm problem. And unlike time, overwhelm is something you can do something about. If members are leaving and you're not sure why - or if "I didn't have time" keeps showing up in your cancellation surveys - this episode is for you. In this episode: The five distinct sources of overwhelm hitting your members - and why most owners only spot one of them Why "value overwhelm" (subscriber remorse) is the sneakiest retention killer of all How NBA (Next Best Action) works and why it's the most powerful single change you can make to your membership experience Why your annual content audit is often worth more than any new content you could create How to shift from "here's everything you could do" to "here's what I'd recommend" - and why that shift matters If you want to score your membership against all five sources of overwhelm - and get a clear picture of where to focus first - grab the free Member Experience Review at membershipgeeks.com/483 . It's a self-audit that walks you through each source with scoring and built-in action guidance. And if you'd like a wider view of where the gaps in your membership are across growth and retention, the free Membership Healthcheck is built for exactly that. Key Quotes & Takeaways: "In a lot of cases, what your members are saying is they were just overwhelmed. Your membership felt too big, too busy, too hard to navigate, too much for them to consume. They didn't know where to start, they didn't know what to do next. So they didn't make any progress at all. And when that happens, they just fade away and then they cancel." "Too often we equate volume with value. But your members didn't join because you have the largest content library. They joined to make progress, to move forward. But if the path to progress feels unclear, you've got a big problem." "By reminding them that they're only using 5%, 10%, they start to feel a little bit ripped off and they end up canceling." "Everything in your membership that doesn't serve a clear and current purpose is just noise. And noise is one of the biggest drivers of overwhelm that there is." You might also find useful: How To Reduce Overwhelm In Your Membership What Most Membership Owners Get Wrong About Content How to Ensure You're Delivering Results for Your Members 21 Quick Tips For Improving Member Retention Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show . They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

  ListenShow Notes

Recent guests on Membership Geeks Podcast with Mike Morrison. Study who booked and why before you pitch.

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.