
Episode #31
Mike Ferry's Podcast the Original: Tony Smith Interviews Melinda Elmer
What separates the agents who keep producing from the agents who fall behind when the market gets harder? Tony Smith sits down with longtime Mike Ferry coaching client Melinda Elmer to break down the systems behind her 23-year Real Estate career. Melinda shares how she went from zero transactions in her first six months to building a consistent business through the Mike Ferry Sales System. She explains why her schedule controls everything, how she built a niche working with divorce attorneys that now represents roughly 20-25% of her business, and why she continues to prospect every day instead of relying on one source of business. They also discuss adapting to a challenging condo market, expanding your prospecting sources, knowing your inventory, preparing for presentations and focusing your time on the activities that actually produce income. The market is going to create challenges. Your job is to develop the skills, discipline and knowledge to work through them. Watch the full episode and ask yourself ... are you spending enough time doing the activities that actually produce business?

