Mind the Model: The Modern Marketer's Guide to AI

Buckle up! "Mind the Model: The Modern Marketer's Guide to AI" is here to cut through the BS and provide insight into how advertising and marketing teams are really using AI. Join Emmalee Crellin and Nathan Guerra, two seasoned advertising pros based in sunny Sydney, as they empower you to confidently integrate AI into your daily work.Each episode, Em and Nate, along with a special guest—from CMOs and agency leaders to consultants and "aifluencers"—will demystify what's happening in AI. You'll get practical, real-world applications and specific "how-to" insights to immediately start using AI in your work, understanding their concerns, wins, failures, and top tips. We translate the complex world of AI into immediate, day-to-day applications, helping you confidently get started and 'do more' with AI, regardless of your current expertise.Learn in an engaging and accessible format, exploring how to use AI to get better at your job, and confidently accelerate your journey with it. Send yo

Mind the Model: The Modern Marketer's Guide to AI is a business podcast hosted by Emmalee Crellin and Nathan Guerra, with 15 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Emmalee Crellin and Nathan Guerra hosts Mind the Model: The Modern Marketer's Guide to AI, a business show with 15 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #15

  Alexis Griveau - EP:015

  Jul 14, 202647 minS2

  Welcome to Episode 015 of Mind the Model: The Modern Marketer's Guide to AI! Your hosts, Nathan Guerra and guest co-host Cat McGinn (filling in for Emmalee Crellin), sit down with Alexis Griveau, the CEO and co-founder of Chime Labs. Before transitioning to founder life Alexis spent nearly a decade working at Google. Alexis shares insights from his journey building an AI-native startup in Sydney. This episode covers: The Power of Context: why providing comprehensive context and connecting data pipelines is essential for turning AI into a "superpower" colleague. AI for the Trades: A deep dive into how Chime Labs uses voice AI to solve the problem of missed calls for plumbers and electricians, providing a receptionist that can qualify customers and book appointments directly into calendars. The "Human in the Loop" Approach: Why Chime Labs maintains human review processes to manage edge cases and ensure AI handles the nuances of a business correctly. The Future of SAAS: A discussion on the "SAAS apocalypse" and how AI-native solutions may eventually take market share from traditional companies that struggle to rearchitect for an AI-first world. 📚 Resources & Links Chime Labs: https://www.chimelabs.ai/ Alexis Griveau on LinkedIn: https://www.linkedin.com/in/alexigraveleau/ Lovable: https://lovable.dev/ 🎧 If you liked this episode, follow, rate, and share Mind the Model with your fellow AI-curious friends — it really helps us grow! 💌 Got thoughts or ideas for future episodes? Drop us a message at mindthemodelpod@gmail.com.

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  Episode #14

  Roger Dunn - EP014

  May 26, 202638 minS2

  <p>Roger Dunn on AI, Agentic Commerce, and the Future of Retail Media</p><p>Retail media expert Roger Dunn joins hosts Nathan Guerra and Emmalee Crellin to discuss the evolving landscape of AI and retail. With more than two decades of experience, Dunn is a leader in the field and an IAB Retail Media Council member who authors the AI Commerce Brief on LinkedIn.</p><p>Four Futures for AI Shopping: Drawing on a BCG framework, Dunn outlines four scenarios:</p> Open Bazaar — Consumer AI agents freely discover and buy across retailers. Super App / Data Fortress — Major tech platforms beco...

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  Episode #13

  Mind the Model: 013 Millie Marconi

  May 5, 202632 minS2

  <p>Welcome to Episode 013 of Mind the Model: The Modern Marketer's Guide to AI! Your hosts, Emmalee Crellin and Nathan Guerra, sit down with Millie Marconi — a seasoned entrepreneur who spent nine years growing a marketing agency before founding TestFeed, a VC-backed AI platform that's reimagining how businesses access market research.</p><p>Millie breaks down the world of "synthetic audiences" — AI-generated panels built from real human data that make consumer insights accessible to businesses that could never afford traditional research. She walks us through how it works, where it gets it right (and wrong), and why she believes over 70% of m...

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  Episode #12

  Mind the Model: Ep 012 Catherine Rushton

  Mar 30, 202643 minS2

  <p>People First, AI Second — with Catherine Rushton</p><p>Episode Overview:</p><p>Nathan Guerra and Emmalee Crellin are back to dive into the intersection of human intuition and machine learning. In this episode, they sit down with Catherine Rushton (affectionately known as "Crush"), the Chief Strategy Officer and Partner at ⁠This is Flow⁠. Crush shares how her agency uses AI to empower their team and why she believes human intuition remains the ultimate competitive advantage.</p><p>The TL;DR</p> The AI Breakup: Both Em and Crush discuss their recent "divorces" from ChatGPT in favour of Claude, citing...

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  Episode #11

  Mind the Model: Episode 011: Pip Bingemann

  Mar 9, 202644 minS2

  <p>Hosts: Nathan Guerra & Emmalee Crellin</p><p>Guest: Pip Bingemann, Co-Founder and CEO of Springboards.ai</p><p>Hosts Nate and Em welcome Pip Bingemann, CEO of Springboards, a company he co-founded with his wife, Amy Tucker, after a 2022 layoff. Initially built to address agency "pitching problems," Springboards evolved with the addition of co-founder Kieran Brown. The company uses AI as an inspiration tool, baking in variation to "inspire the most interesting idea" rather than giving the "most likely answer."</p><p>The Meat & Potatoes:</p> Springboards: AI as an Inspiration Engine: The core mission is to inject variation...

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