Minding Your Business Podcast

Ever feel stuck in your business, battling mindset blocks, or craving a fresh perspective? The Minding Your Business Podcast is here to help. Hosted by licensed therapist Aaron Jarrels and seasoned entrepreneur CJ Jolliff, this show blends mental health insights with practical business strategies. From overcoming burnout to scaling your venture, each episode tackles the real challenges entrepreneurs face—delivering actionable advice, inspiring stories, and a sprinkle of coffee-fueled conversation. Whether you’re a startup founder or a small business owner, you’ll find the tools to get unstuck.

Minding Your Business Podcast is a business podcast hosted by Aaron Jarrels and CJ Jolliff, with 61 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Aaron Jarrels and CJ Jolliff hosts Minding Your Business Podcast, a business show with 61 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #60

  Episode 60: You Don’t Have a Product Problem… You Have an Offer Problem

  Apr 1, 202653 minS1

  <p>If your business isn’t converting, it’s probably not your product, it’s your offer.</p><p><br></p><p>In this episode, CJ and Aaron break down the critical difference between a product ladder and an offer ladder - and why most entrepreneurs get this wrong.</p><p><br></p><p>Most people build great products… but fail to give people a reason to buy.</p><p><br></p><p>In this episode:</p>The difference between a product ladder and an offer ladderWhy “if you build it, they will come” doesn’t workHow to make your offers irresis...

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  Episode #59

  Episode 59: From Code to Community - Building a Business That Actually Matters with Trevor Convirs

  Mar 19, 20261h 15mS1

  <p>In this episode of the Minding Your Business Podcast, CJ and Aaron sit down with Trevor Convirs, digital marketing expert, former software engineer, and founder focused on helping trades businesses generate consistent leads.</p><p><br></p><p>Trevor shares his journey from fintech to entrepreneurship, how he transitioned from building websites to building lead generation systems, and why understanding the “why” behind a business is everything. The conversation dives into marketing strategy, Meta ads, lead response timing, AI automation, and the future of business.</p><p><br></p><p>But this episode goes deeper than tactics. Trevor unpacks his...

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  Episode #58

  Episode 58: Automation, Agents, and the Entrepreneur’s Efficiency Problem

  Mar 11, 202659 minS1

  <p>CJ Jolliff and Aaron Jarrels dive into the reality of running a growing business: too many tasks, not enough time, and the constant pressure to become more efficient.</p><p>In this episode, they explore the challenges entrepreneurs face when scaling a business, from overwhelming administrative work to the constant search for systems that save time. CJ shares how he’s experimenting with automation and AI agents to streamline tasks like email responses and campaign reporting, while Aaron discusses how similar technology could transform note-taking and administrative work in the therapy field.</p><p>Along the way, they unpack so...

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  Episode #57

  Episode 57: Is ADHD a Superpower? Tradeoffs Between Clarity, Creativity, and the Entrepreneur’s Edge

  Feb 25, 20261h 4mS1

  <p>This week on Minding Your Business, CJ and Aaron dive into a real-time conversation about focus, creativity, and what happens when your “superpower” starts to change.</p><p>Aaron shares his experience adjusting to new ADHD medication and the surprising tradeoffs between clarity, energy, and creativity. Is more focus always better, or does it come at a cost?</p><p>Meanwhile, CJ breaks down the strategy behind Looky Social’s latest ad campaigns, how data is guiding their decisions, and why “done is better than perfect” when it comes to marketing and content creation.</p><p>The conversation also explores o...

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  Episode #56

  Episode 56: From Flow State to Focus - Content Strategy, Visibility, and the Future of AI for Entrepreneurs

  Feb 18, 202657 minS1

  <p>In this episode of Minding Your Business, CJ and Aaron cover a wide range of topics that every entrepreneur and business owner can relate to, from getting lost in deep work to building a smarter content strategy and navigating the rapidly changing world of AI.</p><p>They discuss the power (and danger) of flow state, why business owners must step out of the shadows to truly help others, and how simple content pillars can remove the overwhelm from social media. The conversation also explores how AI is accelerating change, and why the smartest entrepreneurs will learn to use...

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