Episode #141
141 - How Much Should You Charge? A Better Way to Price Your Offer
How much should you charge for your offer? $97? $497? $2,000? More? Pricing can feel incredibly personal, especially when you are the face of your business. But your price is not a reflection of your worth as a human being. You are pricing an offer, not yourself. In this episode, I’m sharing a practical conversation about how to price your work based on the actual offer, the transformation you’re helping create, your business model, your capacity and what the market is telling you. I’m also sharing a few real examples from clients who dramatically changed their pricing, including why sometimes charging more can create a better container for the work. In this episode, we’ll talk about: Why “charge what you’re worth” is terrible pricing advice 5 questions to ask when determining the price of an offer Why a lower-priced offer isn’t necessarily easier to sell How your capacity and business model should influence pricing When the level of client commitment should factor into your price Why you shouldn’t assume price is the problem when an offer isn’t selling How to tell the difference between a pricing problem and discomfort around saying your price Why pricing is just one part of your larger sales system One of the biggest takeaways: If your offer isn’t selling, don’t immediately lower the price. Look at the whole system. Did enough people see it? Did they understand it? Are you talking to people who actually want the result? Did you clearly invite them to buy? Did you follow up? Sometimes the thing you think is broken isn’t the thing that actually needs your attention. Want another set of eyes on your sales system? Book a 20-Minute Sales System Chat where we can look at your offer, pricing, messaging or whatever part of your sales system feels messy right now and identify where I’d put your attention next. BOOK A 20-MINUTE SALES SYSTEM CHAT There are also two ways to work with me this fall: Foundations is for women who need deeper strategic support building the business underneath their sales activities, including their offer, positioning, marketing and sales systems. Sales Studio is my new community where we’ll practice the actual needle-moving activities that create sales week after week. Not sure which one makes sense for you? You don’t need to figure that out before we talk. That’s exactly what the 20-minute conversation is for. Also mentioned in this episode: Episode 79: The Energetics of Successful Sales, Part 1 Mindset to Market is a Luminous Creative Production. If you'd like to learn more about our business coaching program and group coaching container, please visit us online at DeborahcSmith.co m. Email Marketing: Start FREE with KIT Join the Creator Network on KIT and create life-long fans and customers! 20% Off Sakara Plant-Based Meal Program Use code DEBSAKARA at checkout for 20% OFF your first order with Sakara Life. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. Mindset to Market is produced by Deborah C. Smith and designed to inspire and support big-hearted creatives in finding their own unique path, building a sustainable business, and creating financial, spiritual, mental wellness and abundance. Work with Deborah Learn More Visit Deborah online at DeborahCSmith.com Follow on the 'Gram. @deborah_smith_coaching
