Episode #1
Law Firm SEO Microsites: How "Off-Site SEO" Vendors Hijack Your Brand
Jun 13, 202622 minS1
<p>In this episode we unpack a quiet but devastating scheme that has spread across the legal industry: the "off-site SEO" lead-generation contract that ends with a law firm losing control of its own brand name in Google, Maps, and AI search.</p><p>The pitch is irresistible. A vendor calls and says: "We do SEO for law firms. No upfront cost. No retainer. You only pay when we deliver a signed case." The math feels like free money. So the firm signs. What they don't realize is that the vendor is not optimizing the firm's own website. The vendor...
