Minute by Minut: Stories From People In Property with Nils Mattisson

Managing properties at scale comes with challenges that most people never see: unauthorized parties, smoking violations, noise complaints, water leaks, and the balancing act between guest privacy and property protection.Minute By Minut is the insider’s guide for property managers and hospitality leaders who oversee student housing, apartment-hotels, multifamily residences, and rental portfolios. Hosted by Nils Mattisson, CEO of Minut, each episode dives into real-world stories, operational insights, and strategies for scaling smarter without sacrificing privacy or community trust.Through candid interviews with property operators, industry innovators, and technology leaders, this podcast delivers actionable solutions you can apply directly to your operations. From crisis prevention to community relations, from scaling tech adoption to cutting operational costs, this is the resource built for leaders, whether you’re managing one or a hundred units.Subscribe now to learn how to protect your property, strengthen your operations, and lead the future of property management.

Minute by Minut: Stories From People In Property with Nils Mattisson is a business podcast hosted by Unknown Host, with 0 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts Minute by Minut: Stories From People In Property with Nils Mattisson, a business show with 0 episodes published.

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  Episode #19

  "Software Can't Fix the Wrong Team" with Tom Fisher

  Aug 20, 202635 min

  DESCRIPTION Tom Fisher runs Bloqq, which takes the voids in PBSA and build-to-rent buildings and turns them into managed short stays, and he can have a site live and taking guests in about 13 days. In this episode of Minute by MÎNUT, Nils Mattisson, CEO of Minut, sits down with Tom Fisher, co-founder of Bloqq, the short-stay operator working across purpose built student accommodation and build-to-rent in the UK and Ireland. Before Bloqq he ran operations at Lavanda across 600 London properties. They get into why maturing asset classes are suddenly interested in nightly bookings, what genuinely has to change inside a building designed for 12-month tenants, why he congratulates clients when they take floors back off him, and the argument he makes that no amount of software will save a team that is set up wrong. ▶ Listen on Apple, Spotify, or visit https://minut.com ★ WHAT YOU'LL LEARN ★ ▸ Why build-to-rent and PBSA owners are turning to short stays, and what the oversupply of buildings has to do with it ▸ How shrinking student contracts (49 weeks down to 44) leave a gap somebody has to fill ▸ What has to change in a building designed for long-term tenants, and what does not ▸ Why a guest staying two nights with a business meeting in the morning is a completely different operation from a tenant staying a year ▸ How Bloqq gets a site live in around 13 days, and why the gap between contract and first guest is the one to protect ▸ The case for a "niche within a niche" when everyone else is chasing scale ▸ What managing 600 properties at Lavanda taught him about people over process ▸ Why "we're only as good as our last clean" is an operating principle, not a slogan ▸ The break-in that showed him what a well-run operations team is actually for ▸ Why the right people and processes beat the best software stack, every time ▸ Where AI genuinely helps in guest communications, and where it should stay out ▸ Why booking lead times are collapsing, and how that turns into an advantage ▸ The September window in student accommodation that most operators leave on the table ▸ What he would do differently if he started Bloqq again today ★ CHAPTERS ★ 00:00 Cold open 00:52 Welcome to Minute by MÎNUT 02:01 The villa in Greece that started it 03:22 Where the idea for Bloqq came from 05:01 Why build-to-rent and PBSA owners want short stays 06:48 What has to change in the buildings 08:04 A two-night business guest vs a 12-month tenant 11:45 Live in 13 days: why time to first guest matters 14:03 Lessons from managing 600 properties at Lavanda 15:44 The break-in, and what a good ops team does 17:24 Software can't fix the wrong people or processes 19:13 AI, and why hospitality is still a people business 23:47 Booking lead times are shortening 26:51 Five years out: from plan B to another arrow in the quiver 28:57 What he'd do differently starting Bloqq again 31:07 Final question: the Ireland scramble

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  Episode #18

  "The Future of Hospitality Is Hospitality" — What 38 Leaders Told Jessica Gillingham

  Aug 6, 202645 min

  Discover Minut: https://www.minut.com Book a demo: https://www.minut.com/contact/book-a-demo The short-term rental industry keeps fighting the same two battles: regulation and reputation. Jessica Gillingham thinks both are symptoms of the same underlying failure: the industry has never learned to tell its own story. The headlines write themselves about housing shortages and bad guests, while the small business owner behind almost every stay goes completely unmentioned. In this episode of Minute by MÎNUT, Nils Mattisson, CEO of Minut , sits down with Jessica Gillingham, founder and CEO of Abode Worldwide — the strategic communications firm working at the intersection of real estate and hospitality — and author of Tech-Enabled Hospitality, built on interviews with 38 senior leaders across 13 countries. Together they get into what surprised her most in that research, why the technology answer everyone gave her turned out to be a human one, the hotelization of real estate she's writing about next, what the suits at the Short Stay Summit really signal, and the shift that should worry anyone selling anything: when search stops giving you a list of links and starts giving you a single answer, being unclear about what you are is the same as being invisible. ▶ Listen on Apple, Spotify, or visit https://minut.com ★ WHAT YOU'LL LEARN ★ ▸ Why the regulation and reputation problems are really one communications problem ▸ The "vanillaization of value proposition" — why hospitality tech companies all sound identical, and what it costs them ▸ How Portugal's ALEP changed the argument by putting real people, not platforms, at the centre of it ▸ What 38 senior leaders across 13 countries actually said when asked about technology (hint: they talked about humans) ▸ Why "the future of hospitality is hospitality" and what that means for AI agents and autonomous properties ▸ How democratization lets a three-unit rental in India buy the same stack as a Marriott in New York ▸ Where short-term rentals genuinely lead hotels on innovation — and where hotels are still ahead on personalization and loyalty ▸ The hotelization of real estate: student housing, build-to-rent, co-living and branded residences converging on a hospitality operating model ▸ Why LLM search replaces choice with an answer, and how operators and tech companies become invisible in it ▸ Nils's own first-party data: why visitors who arrive from ChatGPT convert better and stay longer ▸ How to build culture in a fully remote team, and what a decade of solo-founder leadership taught her ★ CHAPTERS ★ 00:00 Cold open: "The future of hospitality is hospitality" 01:04 Welcome to Minute by MÎNUT 01:35 Meet Jessica Gillingham, founder and CEO of Abode Worldwide 02:30 From Canadian cottage rentals to deep-tech PR 04:59 A communications problem as much as a reputation problem 06:45 Who's getting it right: Bob W, VRMA, STAA and PASC 09:35 Portugal's ALEP — and the small business behind every stay 10:35 Inside the book: what 38 leaders actually said 14:03 Democratisation: three units in India vs. Marriott in New York 15:08 Where short-term rentals lead — and where hotels are ahead 18:01 Loyalty, brand and the hotel advantage 19:17 The next book: the hotelization of real estate 20:45 Convergence: opportunity or threat for operators? 24:05 The suits at the Short Stay Summit 25:43 What "flexible living" actually means 28:30 LLM search and the risk of becoming invisible 31:32 Shrinking attention — and why ChatGPT visitors convert better 35:04 Where hospitality tech capital is concentrating 36:46 Consolidation and the third layer of platforms 38:09 Building culture in a fully remote team 39:49 What remote leadership taught her 41:24 What she'd do differently in the first 12 months 42:40 On being alone at the start 43:29 Final question: the book she never expected to write 44:19 Wrap-up

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  Episode #17

  Why Building a Brand Beats Chasing the Algorithm, with Alex Husner

  Jul 23, 202640 min

  Discover Minut: https://www.minut.com Book a demo: https://www.minut.com/contact/book-a-demo Everybody wants more direct bookings right now. Alex Husner's take, after 15 years and $25M a year in direct revenue, is the line every operator needs to hear: a direct booking is not free. There's technology, there are people to run it, and the moment you add paid media it all adds up. The real question isn't direct vs. OTA — it's what kind of business you're actually trying to build. In this episode of Minute by MÎNUT, Nils Mattisson, CEO of Minut, sits down with Alex Husner, one of the most recognized marketing leaders in vacation rentals. Alex spent 13 years as CMO of Condo-World in North Myrtle Beach — growing it from a few hundred condos to a $25M business with 95% of revenue coming through direct marketing — then served as CMO of national franchise brand Casago. Today she runs her own consultancy, Directly Alex, is fractional CMO at AI-native PMS Boom, and co-hosts the top-ranked podcast Alex & Annie: The Real Women of Vacation Rentals with Annie Holcombe. Together they get into the real cost of direct bookings and why an OTA-only strategy might actually win, the 65–70% direct "sweet spot," why AI only works when it can see all your data, the contradictory guest messages that siloed systems quietly send, why email and even direct mail still work, and how "growth" means something completely different to every operator. It's a clear-eyed look at marketing a rental business that lasts. ▶ Listen on Apple, Spotify, or visit https://minut.com ★ WHAT YOU'LL LEARN ★ ▸ Why "a direct booking is not free" — and how to weigh the real cost of technology, people, and paid media ▸ How Condo-World built a hybrid-OTA "marketing powerhouse" by partnering with a 5,000-property competitor ▸ Why 95% direct is too much, 95% OTA is too much, and where the real sweet spot sits ▸ What early Google dominance teaches us about winning ChatGPT and AI-driven search today ▸ How to build a brand when every PMS looks identical from the outside ▸ Why AI only delivers a seamless guest experience when it can see all your data ▸ How siloed systems send guests contradictory messages — and why you should audit your guest journey once a year ▸ The channels operators still under-use: email marketing and, yes, direct mail ▸ Why "growth" means something different to every operator ▸ How collaboration (even with the competitor down the street) elevates a whole destination ★ CHAPTERS ★ 00:00 Cold open: "A direct booking is not free" 01:10 Welcome to Minute by MÎNUT 01:37 Meet Alex Husner: 15+ years as a vacation rental CMO 02:38 Falling into vacation rentals — and the "they own the properties" lightbulb 04:35 Condo-World's direct-booking engine: building a hybrid OTA 07:22 Early Google then, ChatGPT now: what AI search means for SEO 09:08 Leaving after 13 years — becoming CMO at Casago 11:11 Why she joined Boom, and the jump to B2B marketing 13:11 Building a brand when every PMS looks the same ("No more PMS drama") 15:46 The shifting OTA/PMS balance and the CRM opportunity 16:31 Why AI needs all the data to deliver a seamless guest experience 18:33 How much should managers chase direct? The 65–70% rule 20:36 The biggest shift in rental marketing: the guest experience 22:01 Siloed systems and contradictory guest messages 23:10 VAs, AI, and speed to lead 24:14 The under-used channels: email — and yes, direct mail 26:38 Five years of Alex & Annie: what "growth" really means 28:53 Women in vacation rentals and the rise of mentorship 30:40 Why collaboration beats competition in a destination 32:16 Advice for a manager with 20–30 units: start with the end game 34:47 What she'd do differently (start the podcast earlier) 36:35 The craziest story: two families, one condo, 4th of July 39:15 Wrap-up

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  Episode #17

  Why Building a Brand Beats Chasing the Algorithm, with Alex Husner

  Jul 23, 202640 minS0

  <p>👉 Discover Minut: https://www.minut.com<br/>📱 Book a demo: https://www.minut.com/contact/book-a-demo<br/><br/>Everybody wants more direct bookings right now. Alex Husner's take, after 15 years and $25M a year in direct revenue, is the line every operator needs to hear: a direct booking is not free. There's technology, there are people to run it, and the moment you add paid media it all adds up. The real question isn't direct vs. OTA — it's what kind of business you're actually trying to build.<br/><br/>In this episode of Minute by MÎNUT, Nils Mattisson, CEO of Mi...

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  Episode #16

  How a $50 Microphone Became a Media Company, with Wil Slickers

  Jul 9, 202647 min

  A $50 microphone off Amazon was never supposed to become a business. It was supposed to scratch an itch. Instead it turned into 450+ episodes, a 47-show podcast network, and an acquisition by the biggest name in travel media. Wil Slickers didn't set out to build a media company — he stumbled into one, and then had to decide what to do when it took over his life. In this episode of Minute by MÎNUT, Nils Mattisson, CEO of Minut, sits down with Wil Slickers, founder of Hospitality.FM — the hospitality-and-travel podcast network acquired by Skift in 2025, where Wil now serves as Director of Audio & Video Strategy. Before all that, Wil was a hotel manager who co-founded a boutique vacation rental management company in Seattle and started a show called Slick Talk with a cheap mic and a lot of curiosity. Together they get into why quality beats quantity in B2B content, how creators became "slaves to the algorithm," the "Red Bull" media model that every company is chasing, and the burnout, camping trip, and single LinkedIn DM that led to Wil's exit. It's an honest look at building an audience, knowing when to let go, and what actually lasts when AI floods every feed. ▶ Listen on Apple, Spotify, or visit https://minut.com ★ WHAT YOU'LL LEARN ★ ▸ How a $50 Amazon microphone accidentally turned into a real media business ▸ Why sponsorship money — not a business plan — was the true "light bulb moment" ▸ How the media side quietly became the main business while property management became the side project ▸ Why quality beats quantity in B2B content (and why 300 people in a room can be worth more than 300,000 views) ▸ The danger of becoming a "slave to the algorithm" and creating for platforms instead of your audience ▸ Why you should stop siloing content and build an ecosystem — a "content machine" instead of one channel ▸ The "Red Bull" media model, and when founder-led content is the wrong call ▸ How Minut moved into guest-safety content — and why some stories need more than a paid ad ▸ The real story behind the Skift acquisition: a LinkedIn DM, a year of "dating," and a camping trip ▸ What Wil would do differently if he started again (hint: slow down) ★ CHAPTERS ★ 00:00 Cold open: a $50 mic and an accidental media company 01:01 Welcome to Minute by MÎNUT 01:28 Meet Wil Slickers: from hotel manager to podcast network 02:23 The $50 Amazon microphone that started it all 04:35 When sponsorship money became the wake-up call 06:31 Quitting the hotel job in December 2019 07:16 Falling into short-term rentals — and starting a PM company 09:06 When the media quietly became the real business 10:06 Good Morning Hospitality and building a 47-show network 11:52 The unexpected surprise: everyone stumbled in 14:05 Lowering the barriers to entrepreneurship 17:34 How media changed: from Skype audio to video-first 19:32 B2B content and becoming a slave to the algorithm 22:04 Quality over quantity: the 300-person room 25:18 Don't silo your content — build an ecosystem 26:45 Founder-led content and the "Red Bull" media model 29:02 Why Minut moved into guest-safety content 32:45 Building trust through people, not brands 34:00 The exited-founder club and the next five years of media 34:24 Why the future of media is in-person 37:10 How the Skift acquisition actually happened 39:14 Burnout, a camping trip, and deciding to sell 41:59 What he'd do differently: slow down 44:41 No more startups — enjoying corporate life for now 44:52 The craziest story: running two companies at Christmas 46:23 Wrap-up

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