
Episode #12
Your Business is Struggling Because You Are Not Doing This
Everyone treats AI as the thing that saves a struggling business. Oliver Merrick builds AI systems that run whole companies, and he says that's backwards. Before you touch a single tool: audit, delete, simplify. Then automate. We get into why most owners are actually getting slower with AI, why your context (not the model you pick) is the real moat, how he taught his AI to think like Elon Musk, and the honest truth about creators faking "AI runs my ads on autopilot." It's a proper niche AI masterclass, with a blunt take on the entrepreneurship gold rush, the marketing games creators play, and a lot you can put to work in your own business today. New here? Miss AI is where Keira Nesdale sits down with the founders, creators and operators actually building with AI, for the real story of how they did it. Subscribe and stick around. Guest: Oliver Merrick, builds AI operating systems for founders, e-commerce brands and creators. Made his first $5 online at 14 selling Instagram shout-outs, once hit 50 million views streaming FIFA, and now runs The Brain Dump, a weekly AI newsletter. Oliver's studio: https://mez.studio Oliver on LinkedIn: https://www.linkedin.com/in/oliver-merrick/ Oliver on Instagram: https://www.instagram.com/olivermerrick___/ Chapters: 00:00 Intro 02:00 Audit, delete, simplify, then add AI 03:30 Why your context is the moat 11:30 Teaching an AI to think like Elon Musk 17:30 The paper that says AI made owners slower 27:00 The AI ad creators who are faking it 29:20 The 100-plus AI skills he's built 40:00 Building a business like Lego 46:00 From a $5 shout-out at 14 to AI systems 53:30 How to predict 70% of the future 56:30 You're your own biggest limit 1:03:00 What AI still can't replace Subscribe for a new build every week. This one's for anyone into AI, entrepreneurship, marketing, and building a real business without a big team. #AI #artificialintelligence #entrepreneurship #business #podcast




